06/09/2026
If your institution's digital marketing budget stayed exactly the same next year, could your application numbers still grow?
Most enrollment leaders assume the answer is no. That growth takes more marketing spend.
In many cases, it doesn't.
The schools that pull ahead aren't the ones with the biggest budgets. They're the ones whose strategy actually maps to how students decide.
Most institutions are already enough. They're just spending it at the wrong stages of the funnel.
That's exactly what our very own Ashley Monk will be breaking down during her presentation at NACCAP this week: how to spot where students fall off, redirect spend to the moments that actually move students forward, and grow applications without growing costs.
If you'll be at Bethel June 9-11, be sure to register for Ashley's session, "How to Increase Applications Without Increasing Budget " on Wednesday, 6/10. 1:30 CT in Hagstrom 413.