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Boutique Social

Boutique Social Helping business owners build a profitable brand through organic and proven social media strategies.

Videography, photography & social media solutions to elevate your real estate business.

Operating as usual

Know what I love most about my business?I’m able to work from home with my baby by my side, and I get to help others do ...
04/20/2021

Know what I love most about my business?

I’m able to work from home with my baby by my side, and I get to help others do the same.

Over 100 social media managers have joined The Social Biz System and that number continues to climb.

I am SO incredibly proud of these ladies and beyond honored to support them.

And despite what you may have heard, social media management IS a scalable service that can easily be delegated.

In other words, it’s a business that allows you take random days off “just because”.

A business that also brings in enough consistent revenue to let you have the kind of life you want.

And a business that is profitable sustainable in future priest for the long term — global pandemic or not.

Whether you are just starting your biz or looking to scale, I invite you into the social media management business that you’ve dreamed of.

See you inside! https://www.socialbizsystem.com

Ready to set the record straight about what the role of an SMM really is (and what it’s not)? Want to find out if social...
04/12/2021
What’s the *REAL* Role of a Social Media Manager?

Ready to set the record straight about what the role of an SMM really is (and what it’s not)? Want to find out if social media management is the path for you?

Let’s dive into the most common social media manager misconceptions...

And to my fellow social media managers...what’s the misconception about social media management that makes you roll your eyes the hardest? Gimme the scoop below👇

Spoiler alert: The online world is growing. Fast.   And the beauty of this digital evolution? The creation of so many incredible career paths that could have never existed before! Social medi…

Dear social media manager,Raise your hand if you're...- Tired of clients treating you like an employee, texting you at 1...
03/26/2021

Dear social media manager,

Raise your hand if you're...

- Tired of clients treating you like an employee, texting you at 10am on a Saturday, and offering “ideas” while totally disregarding your advice

- Just starting in your career and wondering, “Where do I even start?”

- Hitting a ceiling that you can’t seem to bust through in your current social media management business

Believe me—I’ve been there. Let me tell you a story…

I started doing social media management before it was “cool.”

About 6 years ago I was drowning in client work and charging way too little 🤦🏼‍♀️

I let people tell me what they wanted to pay me and attracted micro-manager clients that blew up my phone on the weekends and asked me questions like:

“Why are you posting at this time?”

“Why did you write the caption like this instead of that?”

“Why did you use this hashtag and not this one?”

& you know what—I didn’t have the confidence to set up boundaries and not get pushed around.

I let my lowest-paying clients rule my life because I wanted to be “nice” and “do a good job.”

It all came to a head when my husband looked me in my eyes and said:

“I need you to be present for our family. You can’t keep doing this if you’re glued to your phone.”

& I couldn’t say he was wrong.

I realized that if I wanted to do what I love, have a flexible lifestyle, and be there for my family...something needed to change.

And oh boy, did I make some changes—and I’m here to help you do the same! 🙌

I created The Social Biz System because I’ve been in your shoes.

The Social Biz System is my baby—I’ve poured my heart and soul into this four-week program ❤️

And whether you’re starting or scaling your business, you’re going to walk away knowing how to market your business, run it efficiently with uncomplicated systems, and gain clarity on how to get and retain clients.
..and—most important—unshakable CEO confidence.

Cart opens March 30 but you have to be on the waitlist to get $200 off AND a special bonus 👉 https://shannonmckinstrie.com/socialbizsystem/

Friend...I invite you into the Social Media Management business that you’ve dreamed of.

See you inside!!!

Things 2020 proved to us:1) Your voice is needed.2) It's good to do things that scare you.3) Tough situations aren't a r...
12/31/2020

Things 2020 proved to us:

1) Your voice is needed.

2) It's good to do things that scare you.

3) Tough situations aren't a reason to give up...they're a chance to do better.

The grief, uncertainty, and pain of this year would have made it so easy to give up…but you didn’t.

And I want you to take a moment to simply celebrate that AND celebrate all the wins you had this past year.

I have to pinch myself as I look back because...

2020 will officially be the year I launched my first course & watched in awe as it earned 30k in revenue.

The year I opened a Mastermind that is full of dream clients who light me UP & are doing incredible things.

The year I hired on new team members so my social media agency could truly become what it was meant to be.

And the year I got to see the little membership (Social Squad Society) I co-founded a year and a half ago grow in ways we never EVER imagined.

I forget what my word of 2020 was (oops), but I know what it would be now...clarity.

And it’s because 2020 did make my vision so incredibly clear...and I hope the same for you.

Keep doing things that scare you. Keep pushing yourself to do better. And whatever you do, don’t give up.

38 and feeling great(ful) 🎉💞🥰🤰 Grateful for the baby in my tummy that we didn't think was possible🏡 Grateful for the hom...
11/16/2020

38 and feeling great(ful) 🎉💞🥰

🤰 Grateful for the baby in my tummy that we didn't think was possible

🏡 Grateful for the home we are building that for years felt like something we would only get to dream about

👩‍💻 Grateful to have a business that is growing in ways I never imagined & allows me to help others build the businesses of their dreams 

❤️ Grateful for life and for the family and friends I get to share it with. And that includes YOU.

Thank you for joining in on the fun, for trusting in me, and for being along for this wild and exciting ride.

Growing a business isn't easy, and my hope is that by showing up here daily I can help you get a step closer to where you want to be.

Because if you had told me even last year all the amazing things that were ahead I would have laughed and choked on my oat milk latte.

So please know that prayers and hard work pay off 🙌 They really really do.

And since I can't have my usual dirty martini (ok let’s be real...2-3 dirty martinis 🍸) on my birthday, I hope you can take a moment to toast yourself today because this journey ain't easy but man is it worth it.

Ok...time to waddle back to the couch for some cake 🎂 Love you, friend. And don't forget to keep going.

11/12/2020
How To Step Up Your Hashtag Game On Instagram

THIS is what's missing in your hashtag strategy...

Want to bring more traffic to your posts & build a community around your brand? Then it's time to make your hashtag game strong.

My business WOULD NOT be where it is today without hashtags. Period.

And to help you out, I created this 4 minute training to show you how to drastically increase exposure on Instagram by using hashtags people actively follow. But there are some tricks to it so be sure to watch and let me know how it goes!

Struggling to grow your account? It’s time to ‘Gram in someone else's shoes…When creating an Instagram marketing strateg...
10/20/2020

Struggling to grow your account? It’s time to ‘Gram in someone else's shoes…

When creating an Instagram marketing strategy we cannot forget THIS 👇

People tend to go to Instagram to escape for a moment, AND we’re typically we’re doing one or two (or three) other things while scrolling.

So when someone comes across your content they could be:

a) Killing time while waiting in line at Target 🎯 (hi, it me)

b) Sitting at a red light until someone honks 🚘 (also guilty)

c) Watching TV after a long, stressful day 📺 (Bravo, anyone?!)

And because our audience is often distracted, keep this in mind 👇

If you want to boost engagement & bring in more sales, you need to make things EASY for your audience.

Here are 3 ways to do it:

1. MAKE CONTENT EASY TO READ 👀 Your captions need to be skimmable, so be sure to break them up with plenty of white space between paragraphs (good news, IG no longer messes up your line breaks so break it up & post away). And be sure to keep your captions conversational & easy to read because, well, we don’t want to think too hard. So avoid fancy jargon & talk like a human.

2. MAKE IT EASY TO ENGAGE 🗯 Keep your CTA simple! This is a gaaaaame changer. If the call to action at the end of your post is going to make people think too hard about how to comment, you’re going to get less engagement. So instead of asking a question that makes your audience feel like they have to comment something profound, keep it simple! For example, ask a “this or that” question (Ex: Are you team ____ or _____) OR ask them to drop an emoji if they agree with your post.

3. MAKE IT EASY TO WORK WITH YOU/BUY FROM YOU 💰 This is a big one...ready? Don’t make people leave the app to work with you! Luckily, IG offers so many ways to do this. Provide a service? Add a “Book” button to your bio! Ecommerce business? Set up your Instagram shop! And since building relationships is key, simply ask them to DM you to get started!

Now, just for fun, going back to what your audience is typically doing when scrolling, what would you add in as Option D?! I have a feeling I know what most of you will say 🤣

It’s time to face the music (or lack thereof) with a little Instagram pep talk 📣 I know there’s a lot of frustration aro...
10/07/2020

It’s time to face the music (or lack thereof) with a little Instagram pep talk 📣

I know there’s a lot of frustration around drops in engagement, music features disappearing, & more 😬 But here’s the deal...

Instagram is not the bad guy and we have got to stop blaming the algorithm 🛑

This app is constantly changing and evolving...

And when you combine the fact that there are over a BILLION users (+ more people joining daily) AND a new layout being rolled out with even more features & places for us to navigate, of course we’ll feel some changes.

But guess what? The basics of Instagram haven’t changed a bit ❤️

Instagram wants us to build relationships, show up authentically, and share content consistently.

And because Instagram favors accounts with an engaged audience, the magic will ALWAYS be in the community you build 💫

So...no music? No animated fonts? No problem 💃

Instagram is STILL an amazing tool that allows us to get in front of ideal clients & grow our businesses like crazy…

And it’s time to stop focusing on what’s frustrating us & simply get back to basics, get creative, & have some dang fun 💞

To help, here’s my challenge to you:

👉 Find out what content your audience wants from you by polling them & using Insights to see what posts have performed well in the past

👉 Post to your feed 3 times a week (this includes Reels, IGTVs, images, etc)

👉 Show up on Stories DAILY (do a minimum of 3 but aim for 10)

👉 Engage intentionally for at least 30 minutes a day (10 mins with your Feed, 10 mins with Stories, & 10 mins with hashtags your ideal client uses)

Friend...I know Instagram can feel like a beast sometimes & it’s easy to get overwhelmed but hear me out…

You don’t need music, killer dance moves, or millions of followers to succeed on this app!

What you need is community, consistency, & authenticity ✨

So don’t let anything stop you.

Feeling stuck? Emily and I are hosting a FREE No Fluff Instagram Masterclass next week! 👉 https://www.socialsquadsociety.com/courses/nofluff

Drop a 🙌 below if you’re ready to stop picking fights with the algorithm & ready to focus on serving your audience & building an amazing community.

You’ve got this.

THIS is why you’re in an Instagram funk…(and 5 ways to snap out of it) 👇What’s an Instagram Funk you ask? Well here is t...
09/14/2020

THIS is why you’re in an Instagram funk…(and 5 ways to snap out of it) 👇

What’s an Instagram Funk you ask? Well here is the official definition (aka one I just pulled out of my iced oat milk latte) ☕️🤷‍♀️

Instagram Funk 😩 Adjective: feeling frustration & discouragement while scrolling Instagram which leads to creativity blocks (and pity parties of one).

Thing is, these funks will happen from time to time...know why?

Because you’re human ❤️

AND I’m on a mission to help you identify what’s causing them AND pull you out of it:

1️⃣) Put your dang phone down 📲

Social media breaks are good for the soul, so start scheduling in non-phone hours throughout your day. (Bonus Tip: Create content during that uninterrupted time.)

2️⃣) Find a cheering squad and/or accountability buddy 🎉

Being a part of a community (big or small) who is in your corner and understands your journey is so important. From mentors to masterminds to friends in your niche, find people to lean on.

3️⃣) Remind yourself how far you’ve come 🙌

Ever look back in your Instagram feed to see the progress you’ve made? Do it now for a little confidence boost. Also, I recently had a VIP Day with the amazing and she encouraged me to create a Win Wall & I want to encourage you to do the same! So go grab some post it notes & a sharpie and write down allllll the wins you can think of and throw them on a wall so you remember just how much you’ve accomplished.

4️⃣) Start looking at the big picture 👀

The BEST news about all of this? Every time I find myself in an IG funk something crazy amazing always happens afterward which proves a small funk won’t ruin everything you started. So if you find yourself feeling defeated, keep going because the best is yet to come.

5️⃣) Always know that NO ONE IS YOU ❤️

Your background, your experience, your voice, your personality, and your HEART are unlike anyone else out there who does that you do. So keep showing up no matter what.

Have you found yourself in an Instagram Funk lately? What has helped you snap out of it? 💞

📸: Jamie Sutera Photography

It’s all of it (especially the “hey girl” messages) for me 🙄⁣⁣Now before we dive in, YOU are my people & on Instagram fo...
09/10/2020

It’s all of it (especially the “hey girl” messages) for me 🙄⁣

Now before we dive in, YOU are my people & on Instagram for the right reasons (will you accept this rose 🌹) & I would put MONEY on it that you have experienced at least 2 of the above.⁣

These tactics remind me how quickly many people have forgotten the point of Instagram.⁣

People are on IG to connect, be entertained, be inspired...and let us not forget...to have FUN 🎉⁣

And there is nothing fun about the 3 mistakes above.⁣

So let’s break them down & offer some solutions to those who continue to do this mess, shall we?⁣

✋ Stop with the “hey girl” messages I BEG YOU⁣

This is easy to solve...instead of sliding into DMs with a pitch from out of the freaking blue, find a connection point & start a conversation that has NOTHING to do with business. We’re not dollar signs...we are human beings & we deserve to be treated as such.⁣

✋ Stop using other people’s ideas, strategies, & content as your own without shouting them out (Point. Blank. Period.)⁣

There is a huge difference between being inspired & copying/stealing from others. While you don’t have to credit every single thing you’ve learned, sharing a specific strategy or an image created by someone else without crediting them isn’t just frowned upon...it’s unethical 👎 I have built much of my business by crediting people, & as says, crediting someone doesn’t make you look like you don’t know what you’re doing. It’s quite the opposite. This app is ALL about community & collaboration, so cite your source!⁣

✋ Stop following someone & unfollowing as soon as they follow back:⁣

I’ll leave this one short & sweet. This tactic is old & tired. Just stop it. K? K. ⁣

Friends...I’m living proof you can grow a successful & profitable business through social media without doing any of these messy tactics.⁣

Just always remember why your audience is here & think of ways you can serve them & bond with them.⁣

Which of the above are you sick of the most? And let’s get all the way real (because that’s how we roll around here)...have a story to share? Tell us below👇

08/11/2020
Instagram Creator Account vs. Business Account 📱 (+ a Reels Hack 🎉)



Since Reels rolled out there's been a LOT of frustration from people with business accounts who are missing the music feature (hi...it me...😭)⁣⁣
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Because of this, many people are making the switch to a Creator Account so they can access the music features.⁣⁣
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Buuuuut before you make a big switch like that, it's important to decide which account is best for you and your goals.⁣⁣
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Let's dive in!!⁣⁣
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OH...and did I mention there's a hack at the 02:18 mark?! Check it!⁣⁣
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PS...do you have a Business or Creator Account? What's your favorite feature?!

Alright y’all! In case you missed it, after months of waiting Instagram rolled out Reels 🤗And the best part? You should ...
08/06/2020
How to Create + Upload Your First Instagram Reels in 3 Easy Steps - Later Blog

Alright y’all! In case you missed it, after months of waiting Instagram rolled out Reels 🤗

And the best part? You should have ALL the new updates now!

If you have yet to see them, go to your App Store and be sure your IG is has been updated.

I did an update yesterday and have alllll the things and usually my account is the last to get the fun stuff. So YAY!

Also, many business accounts don’t have the music functionality within Reels...I’m doing some investigation work 🧐 But I have a feeling it has to do with your business category.

But if you have the Music feature on Stories, you should be fine...stay tuned!

Let me know what you think about the updates!!

There's no better time to get create + upload your first Instagram Reels! We cover how to get started with Instagram Reels in 3 easy steps.

Raise your hand if you want to be able to set your “Automatic Reply” to ON and take a vacation whenever you want...💻👋🍹⁣⁣...
06/12/2020

Raise your hand if you want to be able to set your “Automatic Reply” to ON and take a vacation whenever you want...💻👋🍹⁣⁣
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If you’re anything like me you started (or want to start) your biz because you want to make an impact on people’s lives while also having the freedom to put the phone down and shut the laptop so you can hang out with family and friends and do whatever you want 💞⁣⁣
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You want a business that leaves you feeling invigorated, not exhausted.⁣⁣⁣
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One that is profitable, sustainable, & future-proofed for the long term.⁣⁣
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Well...over the past 5 years I’ve seen first hand the difference between a SMM business that has real systems and strategies in place...and one that’s cobbled together with no real plan other than “get clients & do the work”.⁣⁣⁣
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It took me more than a hot minute to get here, and that’s why it was so important for me to create an affordable online course for SMMs who feel exhausted, overwhelmed, and underpaid.⁣⁣
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My brand new course, The Profitable Social Media Manager, isn’t just business to me...it’s personal.⁣⁣⁣
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Imagine this – in just 4 weeks, you can transform your current SMM business into the biz you WANT to have.⁣⁣⁣
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This course is for any SMM – whether you’re brand new or already established – who is ambitious, purpose-driven and ready to learn how to run their business on their own terms ❤️⁣⁣
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If you’re just getting started, then you’ll learn how to avoid the struggles, challenges & time it took me to get my business to the place where it is profitable & enjoyable.⁣⁣⁣
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If you’re established, you’ll learn how to tighten up your business, work through stuck points, & actually grow your SMM biz (to the point where you’re outsourcing & hiring team members).⁣⁣⁣
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And friend...I get that you are busy with work, life, & everything in between. That’s why I’ve structured this program so you’ll see results by dedicating just 30 minutes a day ⏰⁣⁣
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You ready?! Click the link below to get on the waitlist 👇

https://boutiquesocialdc.com/profitablesmm/

⁣⁣⁣Doors open Monday, June 15th! And since you’re on the waitlist you’ll get $100 off 🤗 Woop!

Now get that auto reply ready, friend! 😉

This is a heavy time.And with all the noise out there, I wanted to share a quick note to help you understand what today ...
06/02/2020
75 Things White People Can Do for Racial Justice

This is a heavy time.

And with all the noise out there, I wanted to share a quick note to help you understand what today means, what you can do as a business owner, and advice on what not to do as well.

First, what does mean? It was started by two black female executives in the recording industry.

Businesses are encouraged to push pause and focus on taking action to spark real change in the fight against racial injustice.

Here's what I have learned so far about how you can participate in a genuine way:

1) If you do post today, be careful about what hashtags you use. Activists are asking people not to use Black Lives Matter hashtags so useful info doesn't get lost.

2) Read, listen, and learn. And don't be scared to use your voice if you are sharing resources to help others.

3) Share and support black business owners by donating, purchasing, or simply sharing their account to your followers.

And if you're looking for additional ways to step up and help, this article is amazing.

While it's hard to find the words, it is important to use this time to take action.

Thank you for reading. I'm here for you.

**Note this article is continually updated to ensure each item is accurate and needed today.**

Let’s talk about it...⁣⁣⁣⁣As a mom, it’s my job to worry...⁣⁣⁣⁣I worry about my daughter falling and skinning her knee.....
06/02/2020

Let’s talk about it...⁣⁣
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As a mom, it’s my job to worry...⁣⁣
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I worry about my daughter falling and skinning her knee...and I worry about her having too much screen time these days...things like that.⁣⁣
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But you know what many of my friends worry about? ⁣⁣
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Their sons and husbands going on a jog and being hunted down....⁣⁣
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Getting pulled over and getting shot because they reached for their wallet...⁣⁣
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Dying from an officer’s knee in their neck...⁣⁣
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And having the cops called on them for sitting on a park bench...⁣⁣
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Now...if you don’t have these worries for yourself or your children, that is white privilege.⁣⁣
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And if you don’t have these worries, it means being silent is not an option and having conversations is a must.⁣⁣
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The news is always tough to watch, and right now it’s unbearable.⁣⁣
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Dear friends of mine are crying in pain, and I realize I’ve not done enough in the past to help them.⁣⁣
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So...let’s get uncomfortable.⁣⁣
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Let’s have the conversations, educate ourselves, speak up, and take risks.⁣⁣
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And let’s continue to do so, because a single IG post and one kind comment and having black friends is not enough.⁣⁣
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Reach out to POC on Instagram.⁣⁣
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Read and share their posts ❤️ Listen to their stories and learn from them.

Take action, and be an ally...⁣⁣
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Support and invest in black businesses and bloggers ❤️ ⁣
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And to the parents out there, it is NEVER too early to discuss racism with your children and there are so many books out there to help. Brave Ballerina & Little Leaders are a couple of my favorites.⁣⁣
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Black people are hurting, they are tired, and they are weeping.⁣⁣
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WE have failed them.⁣⁣
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So enough is enough. Period.⁣⁣
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How are you taking action today?

Did you hear the good news?! 📣We knew it was coming and now it's official! You can now save the video of your Instagram ...
05/16/2020
Instagram Officially Launches Option to Share Instagram Live Broadcasts to IGTV

Did you hear the good news?! 📣

We knew it was coming and now it's official! You can now save the video of your Instagram Live broadcast to IGTV.

Has anyone tried it yet?! I've seen a bunch already and loving it!! Such a great way to repurpose repurpose repurpose!!

Instagram has added a new option which enables users to save their Instagram Live broadcasts to IGTV, making them available for viewing for longer.

If you really want to grow on IG, you have to focus on building TRUST with your audience.⁣⁣And because you deserve peopl...
05/15/2020

If you really want to grow on IG, you have to focus on building TRUST with your audience.⁣

And because you deserve people falling in love with your Instagram & trusting you too, I’ve been brainstorming how to help all of you build trust & keep things simple.⁣

And then last week I remembered the "How To Grow Your Gram" guide I created over a year ago 💡🤗⁣

You loved it then, so with all the IG changes I figured why not polish it up, make it even better, and remix it a bit!? 💃🏼 ⁣

And since your girl loves a good remix (The Bad Boy Remix of Mariah Carey's Honey comes to mind 🎶) I decided to revamp and launch that bad boy (pun intended) again!⁣

From optimizing your bio to creating content your audience craves to finding hashtags that put you in front of ideal clients, the new & improved HOW TO GROW YOUR ‘GRAM 2.0 is here!! 🎉🙌🏼⁣

Click the link below, download the guide, & step up your ‘Gram game with me (and a margarita, of course 🍹).

👉 https://bit.ly/3dLMR7X

The face you make when…⁣⁣🤗 You put on your jeans in quarantine just for a moment to be sure they still fit and they do (...
04/30/2020

The face you make when…⁣

🤗 You put on your jeans in quarantine just for a moment to be sure they still fit and they do (kind of)⁣

🤗 You just remembered a new episode of RHONY is on tonight⁣

🤗 YOU JUST LAUNCHED THE SIMPLIFIED CONTENT PLANNING SYSTEM MINI COURSE WITH YOUR BIZ BESTIE⁣

Ready to plan an entire month of content in ONE HOUR?! That’s right...you heard me...⁣

Emily & I created this mini course to help you simplify your social media content planning strategy AND breathe new life into your ‘Gram.⁣

Afterall, taking the guesswork out of social media is what Emily Schwalbach and I are all about!⁣

And listen...we know how hard it is to grow a business 👩🏼‍💻 So we’re sharing all our tricks to help you get off the social media hamster wheel.⁣

Click here to watch our 15 minute training where we share our system so you can plan an entire a month of content in ONE HOUR ➡️ ⁣ https://bit.ly/2WsHDar

We are so excited to share this FREE COURSE with you all and hope it helps you save time (and sanity).⁣

Drop a 🎉 or 💞 or 🙌🏼 or whatever emoji you love below if you’re ready to create a month of content in an hour or less!

04/25/2020
How to Engage on Instagram & Grow Your Audience in 30 Minutes a Day

How to Engage on Instagram & Grow Your Audience in 30 Minutes a Day

Here's the facts...if you are looking to grow on the 'Gram but you aren't engaging, there's really no point in posting 🤷‍♀️⁣⁣
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Instagram is a two-way street, y'all...and my 3-step method is what I use to quadruple my client's engagement and following.⁣⁣⁣
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That's right!! I am SO sure of this and know it will help you grow, which is why I'm so excited to show you exactly how to do it!⁣⁣⁣
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In this video I'll walk you through my process & drop LOTS of extra tips and tricks along the way.⁣⁣⁣
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So get ready to jot down lots of little nuggets of information (better yet, save this so you can come back to it and get into the habit of daily engagement).⁣⁣
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Ready to connect with your dream clients/customers AND watch engagement skyrocket?⁣⁣⁣
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Here's how to do it!⁣⁣⁣
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P.S...don't miss one of my favorite little hacks at the 1:35 mark!

Here's the facts...if you are looking to grow on the 'Gram but you aren't engaging, there's really no point in posting 🤷‍♀️⁣⁣ ⁣⁣ Instagram is a two-way stree...

04/22/2020
5 Ways To Grow (And Improve) Your Facebook Group

Facebook Groups are an incredible way to connect with your audience and grow a tight-knit community around your brand.⁣⁣

Tired of wondering what to post and how to grow your Group?!⁣⁣

In this video below I share 5 proven methods to help you increase visibility and boost engagement so you wake up to member requests every single morning.⁣⁣

Have questions? I'm here to answer! Ready...set...GO!

*NEW BLOG POST* Who's ready to get their learn on today?! 🎉Here are 3 ways to drive traffic to your profile and gain vis...
04/20/2020
How To Increase Reach and Visibility On Instagram

*NEW BLOG POST* Who's ready to get their learn on today?! 🎉

Here are 3 ways to drive traffic to your profile and gain visibility on Instagram.

Have questions? I'm here to answer. Drop them in the comments!

As a business owner on IG it’s your job to attract people to your profile, establish yourself as THE expert, and turn that know, like, trust factor all the way up 🔥⁣

Just wondering if chips & queso miss me too...⁣⁣Looking back on the days when Jamie Sutera Photography and I would end b...
04/17/2020

Just wondering if chips & queso miss me too...⁣

Looking back on the days when Jamie Sutera Photography and I would end branding shoots with all the chips and margs 😂🙌🏼⁣

And because I’m day dreaming about the little things I miss, and it’s been a hot minute since I introduced myself on here, I figured it would be fun to do a Friday Intro 🙋🏼‍♀️ Quarantine Edition!⁣

So hey what’s up hello! 👋🏼 My name is Shannon McKinstrie and I’m a Social Media Strategist & Mentor who considers going out to eat a hobby 🌮🍤🍕🥗🍷⁣

What can I say...my favorite food is food 🤷🏼‍♀️⁣

And when this is over, I CANNOT WAIT to...⁣

🤗 Give my clients, family, and friends ALL THE HUGS⁣

☕️ Work out of my favorite local coffee shop, order an oat milk latte, and write content while people watching⁣

🥂 Go to happy hour with my girlfriends⁣

🍴 Crowd around my Grandma’s kitchen table and laugh and eat gumbo and drink pinot grigio with my family⁣

👨‍👩‍👧 Go to the church with my daughter & hubby⁣

🎯 Take nice long walks down the aisles of Target & Home Goods⁣

🌊 Drive to the Outer Banks and dip my toes in the ocean⁣

🍹 And head directly to my favorite Mexican restaurant for...you guessed it...⁣

Chips. Queso. Margs. Repeat. 🙌🏼⁣

What things do you miss the most? And what are you looking forward to doing when life goes back to somewhat normal ❤️

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repurposing old content and making reels like
Boutique Social taught me 🙌

And this is what I learned…⁣

GUUUUUYS! Beauty House Marketing turned O-N-E last month!⁣

One year ago I decided to take my little side hustle seriously and make it official.⁣

And boy oh boy what a year to be a small biz owner...⁣

Now, when I was first brainstorming this post I thought, “what value can I bring to you from my experience” and this is what I came up with.⁣

These are the moves I made this year that have brought me success (and for me success does not always = $$)⁣

𝐈𝐍𝐕𝐄𝐒𝐓⁣
This one right here belongs at the top of the list for a reason. If there is one single piece of advice I would ask you to take from this it’s this one! nvest back into your business and yourself!⁣

Here are a few investments I have made that I am so grateful for:⁣

Community: Social Squad Society with Emily Schwalbach & Boutique Social DC
Website: Abby Haglundd⁣
Copywriter: Mandy Park⁣
Education: Boutique Social DC⁣
Business Manager & Strategist: Jennifer Benefiel

𝐍𝐔𝐑𝐓𝐔𝐑𝐄⁣
Take the time to show your social media peeps, your clients, your potential clients, business besties, ALL OF THE ABOVE: some real genuine love.⁣

This might be in a friendly DM or text or it might be in the form of a personalized gift. For me, it warms my soul more to give than receive.⁣

𝐂𝐎𝐍𝐍𝐄𝐂𝐓⁣
Along with finding a wonderful community of like minded folks, be that through a Mastermind or Facebook Group, ya gotta grab a business partner in crime.⁣


For me, that has been Ashley Stewart. We vibe on every level personally, professionally, and I am giddy inside with our upcoming project announcement (lord has then been a labor of love!)⁣

Building a business is hard y’all!! And I got a LONG way to go that is for sure! But I couldn't have done it without all of the above!⁣

And this is what I learned…⁣

GUUUUUYS! Beauty House Marketing turned O-N-E last month!⁣

One year ago I decided to take my little side hustle seriously and make it official.⁣

And boy oh boy what a year to be a small biz owner...⁣

Now, when I was first brainstorming this post I thought, “what value can I bring to you from my experience” and this is what I came up with.⁣

These are the moves I made this year that have brought me success (and for me success does not always = $$)⁣

𝐈𝐍𝐕𝐄𝐒𝐓⁣
This one right here belongs at the top of the list for a reason. If there is one single piece of advice I would ask you to take from this it’s this one! nvest back into your business and yourself!⁣

Here are a few investments I have made that I am so grateful for:⁣

Community: Social Squad Society with Emily Schwalbach Coaching and Boutique Social DC⁣
Website: Abby Haglund
Copywriter: Mandy Park⁣
Education: Boutique Social DC
Business Manager & Strategist: Jennifer Benefiel

𝐍𝐔𝐑𝐓𝐔𝐑𝐄⁣
Take the time to show your social media peeps, your clients, your potential clients, business besties, ALL OF THE ABOVE: some real genuine love.⁣

This might be in a friendly DM or text or it might be in the form of a personalized gift. For me, it warms my soul more to give than receive.⁣

𝐂𝐎𝐍𝐍𝐄𝐂𝐓⁣
Along with finding a wonderful community of like minded folks, be that through a Mastermind or Facebook Group, ya gotta grab a business partner in crime.⁣


For me, that has been Ashley Stewart. We vibe on every level personally, professionally, and I am giddy inside with our upcoming project announcement (lord has then been a labor of love!)⁣

Building a business is hard y’all!! And I got a LONG way to go that is for sure! But I couldn't have done it without all of the above!⁣

Now onto kickoff this Labor Day weekend right!⁣

How are you celebrating the long weekend? Drop an emoji below that best describes what you have on tap for the weekend.⁣
Saw this graphic on the "Mom's Life Uncensored / FB" and thought of you -- (yet cant seem to post the graphic to your site:)

"May my daughter always know, she is STRONG, SMART & Beautiful!" (and that doesn't begin to describe her drive, brain, looks, heart, talents, etc. ...)
LOVE YOU Shannon McKinstrie !!!
*Update: This event has been postponed. All registered attendees will receive a full refund, and we will alert you of the new date as soon as it is scheduled.*

What do Scott parker, Boutique Social DC and Cris Clapp Logan all have in common? These DMV based, successful business owners and entrepreneurs will be part of our next event (Discover Arlington: How to Grow Your Business Using Social Media) just one week from today!

This talented line-up will participate in a panel discussion (moderated by Blake Davenport) talking about all things social media strategy and branding! Just $10 gets you access to this can't-miss event for anyone interested in leveling-up their personal or professional brand. Purchase your tickets today and we'll see you on the 18th at Ballston Exchange! Purchase tickets here: http://bit.ly/38J7izz
Guys- major breakthrough with one of my current clients. They're finally going to schedule a photo shoot to provide high quality, original content for me to post! OMG. So of course, they want a list of photos needed- so now I need to content plan! Who's got a great posting schedule for fall? I want this to go well! Where do I start?
Thank you for the shout out Boutique Social DC !!
x

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