Fuerza Strategy Group

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Cedar Knolls, NJ
Fuerza Strategy Group

We're a public affairs firm with full in-house creative capabilities for telling stories.

07/22/2025

A lot changes in a decade. Luckily, these headshots came and went.

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07/21/2025

10 years ago, Fuerza began. And here we are today.

If you've been part of our story - thank you.

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07/18/2025

One very important aspect of media buying is creative. Big brands are developing multiple creative options, testing in focus groups, launching on digital and testing, and then selecting the top performer.

While smaller brands may be cost limited, there are still tools available to help optimize your media plan. But having a creative production partner is essential.

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07/17/2025

You have a budget. You have a message. And you want to make sure people actually see it. Welcome to the world of media buying — aka the art of slicing the advertising pie.

Read all of our ideas on crafting the perfect menu ➡️ https://fuerzastrategy.com/thoughts

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07/16/2025

After you've launched a media plan, measuring its impact is essential.

With digital advertising, many campaigns can be measured and optimized in real time. This helps you make your spend even more efficient. Traditional advertising can require more complicated research, such as polling and focus groups.

The work doesn't end once your campaign is launched. You need to measure, analyze, and optimize.

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07/15/2025

When you look at all of the options at once, it can be overwhelming. Developing a media plan requires precision to maximize your spend. Mixing elements together and properly saturating channels is essential.

This is where the power of a trusted, experienced partner can be leveraged. Using the latest tools, we maximize efficiency and reach based on your brand's established goals. Not every media plan is created equally.

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07/14/2025

No matter the size of your organization, media buying is an essential part of your marketing strategy.

Today's tools make it easy for everyone to purchase media. But that doesn't mean that all media is created equally. Understanding how to mix your spend and where to prioritize dollars is an art.

And that skill is something that requires continual refinement, which is why you need a professional partner (like us).

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07/11/2025

Photos tell a story. If you're sending grainy ones shot quickly with a smudged iPhone lens, then you're missing out. In the current public relations environment, professionally captured and processed photos are the only option.

Everyone is a creator. And making sure that your organization's photos stand out from the crowd is essential. If a publication can go on social media and find crowd sourced photos of higher quality, then why would they publish your photos instead? Give them a reason. Offer a better option.

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07/10/2025

What used to seem like a changing environment every three or so years, has suddenly turned into a persistent roller coaster ride that has more downward spirals than climbs. New Jersey’s media landscape is about to completely shift again, and this time the ride might be over for legacy print.

Read our thoughts on what this means for local Garden State brands looking for coverage ➡️ https://fuerzastrategy.com/thoughts

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07/09/2025

Press releases are still the entryway for traditional public relations. Today, many publications are event driven, focusing on previewing upcoming happenings and highlighting action afterwards.

If you're sending a press release, give it the strongest shot at success. Make sure to format properly, write clearly, and avoid overly excessive commentary and quotes. Give the journalist room to develop a story, with a hint of a narrative arc that aligns with your story to chase.

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Cedar Knolls, NJ

Website

http://FuerzaStrategy.com/

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