Rainmaker Advertising Group

11/15/2015

This Ford Dealership Has a Secret Teenage Weapon for Selling Cars - NBC News

Genius! What a great idea!

At one Massachusetts dealership, new cars come with the latest technology but they also come with something more valuable - a teenager to explain how they all work.

07/23/2015

Auto Giants has crazy "super" deals this month!

05/12/2015

12 Interesting Digital Marketing Stats From the Past Week

Do you have a mobile strategy for your business? Let us know if you want to learn more.

http://www.adweek.com/news/technology/12-interesting-digital-marketing-stats-past-week-164642

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of the more intriguing numbers we've recently come across: 1. The mobile revolution is complete.

05/07/2015

Automotive News - April 27, 2015 - Supplement

Top dealer groups in the country...


http://www.nxtbook.com/nxtbooks/crain/an8994656823RVGCN_v2/index.php#/2

Digital Edition

04/16/2015

Inside the magic that made these 5 ads among the most effective digital campaigns

http://www.businessinsider.com/most-effective-digital-ad-campaigns-of-2014-coke-chipotle-nike-lays-land-rover-2015-4#chipotle--the-scarecrow-1

From Coca-Cola's "America is Beautiful" to a clever mobile soccer game from a fast food chain in Brazil.

04/15/2015

The most popular new vehicle in each state? Not what you might expect

Honda Accords rule the DMV

https://www.yahoo.com/autos/bp/the-most-popular-new-vehicle-in-each-state--not-what-you-might-expect-181118005.html

How much do new-vehicle buyers differ state to state? Yahoo Autos broke down the numbers, and found several surprises...

03/05/2015

Ad of the Day: Geico Makes Clever Pre-Roll Ads That Are Basically Unskippable

Even if you could opt-out, you wouldn't want to with these ads! So good!

http://www.adweek.com/news/advertising-branding/ad-day-geico-makes-clever-pre-roll-ads-are-basically-unskippable-163233

Viewership rates for YouTube preroll ads are generally abysmal. According to some research, 94 percent of preroll gets skipped immediately after the first five seconds (which are unskippable). And in fact, that number seems low.

02/19/2015

A Teenager’s View on Social Media

Interesting article from a different perspective...

https://medium.com/backchannel/a-teenagers-view-on-social-media-1df945c09ac6

Written by an actual teen

02/05/2015

The Advantages of Using an Advertising Agency

http://smallbusiness.chron.com/advantages-using-advertising-agency-3596.html

People often think of advertising agencies as managing large, expensive ad campaigns for big brands. But most advertising agencies make their money by running small ad campaigns and placing ...