Social Navigator

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Social Navigator

At Social Navigator, we connect brands with boaters through social media.

06/20/2023

Are you looking to enhance your LinkedIn reach and optimize the performance of your content on the platform?✨ The Creativity and Innovation Network has recently released a fresh set of findings regarding essential recommendations for the LinkedIn algorithm. These insights build upon the research conducted by renowned LinkedIn expert Richard van der Blom last year. The analysis was based on a sample of 2,000 posts published on LinkedIn between February and March of this year.

06/13/2023

Sprout Social released its annual listing of the best times to post on social media! They conducted a thorough analysis of social media usage patterns over the previous year, drawing insights from Sprout Social's extensive customer base of over 34,000 users. Their objective was to examine the frequency of user engagement with content across different platforms and industries. Swipe to see the results!✨

06/06/2023

AI can be an incredible tool to integrate into your digital marketing strategy. Here are some ways that it can help your brand's online presence:

▶️ Social media listening: AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

▶️ Content generation: Intelligent social media management tools analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

▶️ Automation: AI-driven smart automation empowers marketers to improve operational efficiency through lexical and statistical-based triggers that drive intelligent workflows. Some examples of this include scheduling posts at optimal times for the greatest impact or categorizing incoming messages.

▶️ Audience segmentation and personalization: AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

▶️ Data analysis for customer insights: AI and machine learning give critical customer insights on a range of aspects to help you make strategic marketing decisions. Get deep insights into audience sentiment around your brand, and a full audit of your customer care team’s performance and social media engagement metrics.

▶️ Reputation management: With AI-enabled brand reputation management, you can avert a potential brand threat before it turns into a big issue. Monitoring negative sentiments in real-time, choosing the right influencers and ambassadors and providing proactive customer care–all this can be achieved seamlessly with AI marketing tools.

▶️ Competitive intelligence: AI tools can help you spot opportunities to improve your products and offerings, and fill market gaps. Discern your competitors’ share of voice and find smart ways to be agile in a competitive market. Also, compare your social performance to your competitors via competitive benchmarking.

▶️ Multilingual advantages: Providing prompt and efficient customer care; AI marketing tools can extract customer insights from multilingual data effortlessly so you know which strategy will likely be the most successful in a particular geography.

05/23/2023

Happy ! Today, we're chatting about some new LinkedIn updates.

▶️ Scheduled Posts: LinkedIn recently launched a feature that allows users to pre-schedule content to be shared on their pages. You can now select the specific date and time for your Page posts to go live, all within the platform.

▶️ Audio-Only Events: You can now engage with your LinkedIn community through live, audio-only conversations with a professional community from around the world. These events are designed to be a flexible, informal, and easy way to connect with your community in an authentic and low-pressure environment. Members can discover and RSVP to the event ahead of time, and when the event is live, participants can join the camera-free, pajama-friendly conversation from anywhere.

What are your thoughts on these new LinkedIn updates? Tell us in the comments section!

05/16/2023

It's time for another ! Are you on Lemon8 yet?

Lemon8 is a trending video and photo-sharing social media app. It doesn't support vertical video scrolling like TikTok, and the content created on the app usually centers around a specific topic. Some users have described it as a combination between TikTok and Pinterest, with some other characteristics resembling Instagram.

The top trending topics on the app are fashion, beauty, food, wellness, and travel. Under each topic are suggestions, recommendations, get-ready-with-me style videos, and perfectly curated, aesthetically pleasing content.

It's interesting to see an app like this blow up so quickly, now having over 17 million downloads globally since its launch in March 2020.

Have you tried Lemon8 yet?

05/11/2023

Nothing beats a day like this 🚤
Featuring our client Bennett Marine 🌊

05/09/2023

Happy ! Today, we'll be discussing Snapchat's new AI-powered bot feature.

Snapchat’s new AI chatbot powered by OpenAI’s GPT technology is now pinned to the top of the app’s Chat tab. Snapchat users can ask it questions and get instant responses.

The "My AI" feature is pinned to the top of users’ Chat feed inside the app and can’t be unpinned, blocked or removed, as other conversations can be. This feed is where Snapchat users have regular interactions with friends and isn’t necessarily a place they want to toy around with experimental features. It's become quite apparent that users are not fond of this new update.

Following the chatbot’s rollout to Snapchat’s wider community, Snapchat’s app has seen a spike in negative reviews amid a growing number of complaints shared on social media. Over the past few weeks, Snapchat’s average U.S. App Store review was 1.67, with 75% of reviews being one-star. The number of daily reviews has also increased by five times.

What are your thoughts on Snapchat's new AI feature? Tell us below!

05/02/2023

It's Tuesday, which means it's time for us to share some social media tips and updates! Today, we're talking about Meta removing their reels bonus program for creators.

This Meta program, which paid bonuses to creators for making Reels and hitting specific benchmarks, was shut down. Originally introduced in 2021, it incentivized content makers to generate more short video content.

The creators who participated in the program got impressive bonuses under this program. Multiple creators got more than $10,000 in bonuses, with some claiming to get even $35,000 in a month. But these creators had to garner millions of views on their Reels, and Meta was happy to distribute money to make the format more popular.

With the removal of this program, it'll be interesting to see where Meta's reels go. Will creators feel less incentivized to create this short-form video content on Instagram and Facebook? Chime in in the comments and let us know what you think!

04/28/2023

May is almost upon us! We can't wait to spend this month out on the water 🌞

🎥 Ez Drive Thruster

04/26/2023

On the move with our client Suzuki Marine USA 🚤

04/25/2023

Happy ! Let's chat about how to drive better results on LinkedIn.

LinkedIn says that focusing on the following aspects will help drive better results:

▶️ Aspirational messaging: This is all about connecting your brand to desirability. For example, showing why driving your vehicle will bring a more adventurous lifestyle.
▶️ Innovation-based messaging: This focuses on new ideas and unique products. Either the content itself is unique, or the experience of using the product/service feels unique to consumers.
▶️ Loyalty-based messaging: This type of content contributes to mid-funnel Favorability. Does your brand reflect your audience’s values? Would consumers say that they love your brand?

Utilizing these aspects can help to better connect your brand with its audience and their desires.

04/24/2023

The sounds of going out on the water >>>

Turning Point Propellers, Inc.

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Charleston, SC

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http://SocialNavigator.net/

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Boating is social, your company should be too.

We are Social Media Professionals with a Marine Industry background here to run your online presence proficiently. We stay in front of the latest social media trends and keeping your brand relevant with our social media management plan. Get a quote for your company and a complimentary social audit by simply sending us a message.