In the Loupe

In the Loupe In the Loupe is a podcast hosted by Punchmark & The Smithee Group, two leaders in the online jewelry industry.

Each week's episode is focused around the explanation and advocacy of important E-Commerce topics.

09/27/2021

GIVEAWAY TIME!

The In the Loupe podcast is partnering with Picup Media to give our listeners the chance to win their very own GemLightbox, a $900 value! This revolutionary lightbox made specifically for jewelry allows anyone with a smartphone to take studio quality photos and videos.

To enter this giveaway:
Like our page!
Like this post!
Tag three friends in the comments below!

Leave a review on Apple Podcasts and receive FIVE additional entries! https://podcasts.apple.com/us/podcast/in-the-loupe/id1565972694

The deadline to enter is October 18th and the winner will be announced the following week. Good luck!

07/16/2021

There will be no episode next week Tuesday. Episodes will resume on July 27th!

You may or may not have heard the phrase "data is the new oil," but it's true that data collection and analysis has made...
06/22/2021

You may or may not have heard the phrase "data is the new oil," but it's true that data collection and analysis has made sweeps through the e-commerce and business industries as a key component of effective advertising. Using data from social media, cookies on browsers, and location data, it's possible to predict what consumers are interested in and when they're likely to make a purchase. The best part is, you don't even need special training or a degree in Artificial Intelligence to use this data. Join us this episode as we unpack some data from the jewelry industry to make measurable and verifiable predictions about what we're likely to see within the next quarter, year, and beyond.

Listen on Spotify: https://open.spotify.com/show/1IBgfY1m1GIDkkF5N8Dn8F?si=FcQ4yba7RHOd8VDdhYOdSA

Can you believe we're already halfway through the year? The first half of 2021 certainly was a whirlwind as businesses r...
06/15/2021

Can you believe we're already halfway through the year? The first half of 2021 certainly was a whirlwind as businesses returned to a more normal cadence and found a happy medium welcoming customers in to their stores while increasing their online presences. In the Loupe touched on digital marketing, consumer trends, and increasing your digital presence effectively to drive more traffic, sales, and exposure. In this episode, we talk about everything that has happened in 2021 to date and how these events and trends are likely to impact the second half of the year.

Tune in to this week's episode on Spotify, Apple Podcasts, or wherever you listen.
https://open.spotify.com/show/1IBgfY1m1GIDkkF5N8Dn8F?si=FcQ4yba7RHOd8VDdhYOdSA

In the second half of this 2-part episode, we're breaking down clienteling in the 21st century to make sure your team is...
06/08/2021

In the second half of this 2-part episode, we're breaking down clienteling in the 21st century to make sure your team is equipped with top-notch digital integrations to make building client relationships seamless and effective. Never thought about texting your clients? Why might it be worth investing time into a drip campaign? We chat about all this and more to equip you with the tools to make automated sales and engage with thousands of customers with the click of a button. This is a conversation for the whole team to listen in on as we dive into mass texting, wishlists, automated emails, and more.

Tune in now wherever you get your podcasts!
https://open.spotify.com/show/1IBgfY1m1GIDkkF5N8Dn8F?si=FcQ4yba7RHOd8VDdhYOdSA

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Charlotte, NC

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+17049104774

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