07/09/2026
This week I caught myself giving advice that I hadn't fully taken myself.
One of the things I tell people is to stop guessing. Don't build your business around assumptions. Build systems that tell you what's actually working.
Then I looked at my own process and realized... I had a long way to go. Sure, I was looking at YouTube Analytics, but I didn't have a good way to connect all the dots or spot patterns over time.
So I spent a good chunk of this week building that systems for my channel overall and for each video. It's still evolving, but it's already changing the way I look at our content. Instead of asking, "Did this video do well?" I'm asking, "What is the audience trying to tell me?".