Mills Digital Media Boutique - Social Media Marketing Experts

Mills Digital Media Boutique - Social Media Marketing Experts A social media marketing agency that tailors each marketing strategy to fit the needs of businesses. Zoom or In Person Meetings
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Still treating hashtags like an afterthought? 🤨 You’re leaving reach on the table.Hashtags are still one of the stronges...
10/17/2025

Still treating hashtags like an afterthought? 🤨 You’re leaving reach on the table.

Hashtags are still one of the strongest tools for discoverability in 2025—if used smartly. Here are the headline rules everyone needs in their hashtag strategy right now:
✨ Use about 20 hashtags per post when possible, mixing high‑volume, niche, and branded tags. These tend to yield higher reach. 
✨ Prioritize relevance & quality over sheer quantity. A few well‑chosen hashtags trumps many unrelated ones. 
✨ Combine different types of hashtags:
– Niche / descriptive tags (describing your content) 
– Industry or community tags 
– Location‑based tags when relevant 
– Branded tags to build your own community. 
✨ Consider using hashtags in either the caption or the first comment—both work. If using comments, post them immediately so they get registered the same way. 
✨ Regularly monitor performance: track which hashtags are bringing reach, saves, likes, and adapt your list accordingly. What works for one brand won’t necessarily work for another.

If you’re using hashtags already, it’s time to refine them ‼️
DM me “HASHTAG HELP” if you’d like me to audit your current hashtag set and help you build a hashtag strategy that actually grows your audience.📲

✨ Don’t chase trends. Build trust. ✨Sure, trends might get you quick likes or views… but trust is what keeps your audien...
10/16/2025

✨ Don’t chase trends. Build trust. ✨

Sure, trends might get you quick likes or views… but trust is what keeps your audience coming back. 💡

When you focus on being consistent, authentic, and value-driven → you create a brand people believe in (and buy from). 🚀

Trends fade. Trust lasts. 💕

“If it doesn’t challenge you, it won’t change you.” 🫶The same goes for social media marketing!✅ Testing new strategies c...
10/15/2025

“If it doesn’t challenge you, it won’t change you.” 🫶
The same goes for social media marketing!

✅ Testing new strategies can feel uncomfortable.
✅ Showing up consistently can feel exhausting.
✅ Adapting to algorithm changes can feel overwhelming.

But those challenges? They’re the very things that push your business to grow. 🌱

Every shift in social media is an opportunity—to innovate, connect deeper with your audience, and create content that actually makes an impact. What’s one challenge in social media marketing you’ve turned into a win? Drop it in the comments! 👇✨

🚨 Instagram Tip 🚨If you’re not using carousels yet, you’re leaving growth on the table.Here’s why 👇✨ Carousels (multiple...
10/14/2025

🚨 Instagram Tip 🚨
If you’re not using carousels yet, you’re leaving growth on the table.

Here’s why 👇
✨ Carousels (multiple images in one post) keep your audience swiping.
✨ The more time someone spends on your post, the better it performs with the algorithm.
✨ More swipes = more engagement = more reach.

So instead of posting just one photo, try creating a carousel with value-packed content. Think:
➡️ Step-by-step tips
➡️ Before & afters
➡️ Lists + quick guides

Remember: The longer your audience engages, the further your content goes. 🚀

You don’t have to be on every single platform to grow your business. The key is knowing where your audience actually spe...
10/13/2025

You don’t have to be on every single platform to grow your business. The key is knowing where your audience actually spends their time and focusing your energy there. 💡

✨ Maybe your people love Instagram Reels.
✨ Maybe they’re engaging in Facebook groups.
✨ Maybe TikTok is where they’re scrolling every night.

Instead of spreading yourself thin, get strategic. Put your effort where it matters most — that’s how you build connection + growth. 💖

✨ A great social media strategy isn’t about pushing products — it’s about building relationships.When your audience feel...
10/12/2025

✨ A great social media strategy isn’t about pushing products — it’s about building relationships.

When your audience feels seen, heard, and valued, they naturally grow into loyal customers. 💡

→ Show up with authenticity
→ Share value, not just promotions
→ Engage like a human, not a brand

Because at the end of the day, people don’t just buy products… they buy into trust, connection, and community. 💕

💭 Are you trying to be everywhere at once on social media… and feeling like it’s not working?Here’s the truth: You don’t...
10/11/2025

💭 Are you trying to be everywhere at once on social media… and feeling like it’s not working?

Here’s the truth: You don’t need to master every platform to grow your business. What you need is clarity—where does your audience actually spend their time? That’s where your focus should be. 💕

Instead of spreading yourself thin, double down on the platform where your ideal customers are already scrolling, engaging, and looking for solutions like yours. Because consistency on the right platform will always beat burnout on all of them. ✨👏

Business owners: Which platform does YOUR audience spend most of their time on—Instagram, TikTok, Facebook, LinkedIn, or Pinterest? Comment below 👇

📲 Growing on social media doesn’t have to feel overwhelming — it comes down to 4 simple steps:⠀1★ Define your strategy →...
10/10/2025

📲 Growing on social media doesn’t have to feel overwhelming — it comes down to 4 simple steps:
⠀
1★ Define your strategy → know your goals, audience, and message before you post.
2★ Create valuable content → focus on educating, entertaining, inspiring, or solving your audience’s problems.
3★ Be consistent → showing up regularly builds trust and keeps your brand top of mind.
4★ Engage & analyze → social media is a two-way street. Connect with your audience, then use insights to see what’s working and adjust.
⠀
✨ Remember: Posting without a plan is just noise. A real strategy is what drives growth.

Let’s have some Halloween fun 👻🍬! If your brand were a Halloween candy, what would it be?⠀✨ Reese’s → classic & loved by...
10/09/2025

Let’s have some Halloween fun 👻🍬! If your brand were a Halloween candy, what would it be?
⠀
✨ Reese’s → classic & loved by everyone
🌈 Skittles → fun, colorful, and full of energy
🍫 Snickers → reliable & satisfying — always delivers
⠀
Or maybe you’re more like KitKat (team player) or Sour Patch Kids (a little bold + unexpected 😏).
⠀
Drop your brand’s candy personality in the comments below — let’s see who’s what this spooky season! 🎃👇

Anyone can post on social media… but not everyone has a strategy. 💡⠀The difference? Strategy connects your content to yo...
10/09/2025

Anyone can post on social media… but not everyone has a strategy. 💡
⠀
The difference? Strategy connects your content to your business goals, your audience, and your bottom line. Posting without a plan is like driving without a map — you might move, but you won’t always move forward. 🚀
⠀
That’s where I come in: I build strategies, not just posts. Let’s create a roadmap that grows your brand with purpose. 💬
⠀

Your brand voice is your personality in words — and if it’s not clearly defined, your message gets lost 💭📲Not sure where...
10/08/2025

Your brand voice is your personality in words — and if it’s not clearly defined, your message gets lost 💭📲

Not sure where to start? Here are 3 common brand voice types you’ll see in content today:
1️⃣ Casual – Fun, laid-back, and relatable (think: texting your BFF)
2️⃣ Formal – Professional, polished, and full of authority
3️⃣ Emotional – Empathetic, intentional, and deeply connected to purpose 💖

No one voice is better — it’s all about choosing the one that aligns with your audience and your values.

✨ Which one feels most like your brand right now?

💡 You don’t have to juggle content creation, strategy, and engagement all on your own — that’s where I come in!From buil...
10/08/2025

💡 You don’t have to juggle content creation, strategy, and engagement all on your own — that’s where I come in!

From building a clear social media strategy to creating content that connects, I’m here to help your business grow online (without the overwhelm). 🚀✨

📩 Let’s chat about how I can take social media off your plate so you can get back to focusing on what you do best.

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Charlotte, NC

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+17044677907

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About Us

At Mills & Co.we like to take a personal approach to the digital marketing side of your business. Social Media is becoming imperative for businesses these days and so many people struggle with finding the time to craft the perfect post, the perfect page, and staying in touch with their clients via social media.

That’s where we come in! Hire us at Mills & Co. to take charge of your social media pages and allow you to focus on your business while we handle the digital side of it.