Strategysmith Marketing

02/28/2025

Video content is queen on social media, and short form video is essential. Our top 5 tips for creating engaging, high-quality reels that captivate your audience across all platforms: https://strategysmithmarketing.com/how-to-create-top-tier-reels-for-social-media/

04/05/2024

The hashtag used to be the pinnacle of marketing strategy on Instagram, but that era has come to an end. Instead, Instagram wants to be a search engine.

Here's what that means for the algorithm in 2024.

Yes, the Instagram algorithm changes; your strategy and content can be a little more stable with strategy.

02/23/2024

building a business from the ground up isn’t just about selling products or services – it’s also about creating a following of passionate brand advocates who’ll shout your name from the rooftops – or at least their social media platforms.

if you’re ready to take your business to the next level, these five actionable steps will help supercharge your digital presence and set you apart from the digital crowd.

details on our blog: https://strategysmithmarketing.com/5-ways-to-amplify-your-digital-presence/

02/21/2024

EGC - employee-generated content - is underutilized but still incredibly important for your brand, for marketing, and for employee retention.

Employee-Generated Content can help you retain employees, hire better, boost your social media strategy, & show your company's authenticity.

02/19/2024

it's time to to reclaim your company’s goals, resist the urge to measure success against the neighboring corporation, revisit how many things you do on a daily basis because “that’s the way we’ve always done it.”

✻ don’t “do” social media because you’re told you have to; do it because it’s a way to share your story.
✻ don’t advertise online because you think you need to just to survive; do it with precise targeting using an authentic message that resonates with your audience (and don’t forget about non-digital or at least non-social advertising).

02/16/2024

ANSWER: it might. but with 93% of americans online (239 million on facebook, 120 million on instagram, and 238 million on twitter, just to name a few), your brand needs to be present. the conversation is happening with or without you. never fear – we are here to guide you with the occasional negative feedback and demonstrate how your brand can navigate tricky engagements.

02/12/2024

businesses need a reliable partner to help them navigate the complex world of online marketing.

here are 3 advantages of hiring a :
1. up-to-date knowledge and industry know-how
2. cost and time savings
3. collaboration

learn more on our blog >> https://strategysmithmarketing.com/the-agency-advantage-how-outsourcing-your-digital-marketing-can-help-your-business-thrive/

02/09/2024

as a franchise owner, you are no stranger to the challenges of running a successful franchise. maintaining brand consistency, monitoring individual location efforts, and keeping up with industry trends can quickly become overwhelming.

that’s why our marketing agency is here to help.

How can a digital marketing agency benefit your franchise business? Let us count the ways - and count on a partnership that works!

02/07/2024

need a quick guide to mastering Instagram in 2024? we've got you covered >> https://strategysmithmarketing.com/instagram-in-2024-new-year-new-updates-new-strategy/

01/24/2024

Outsourcing your management can be a super effective way to grow your online presence, especially if you’re short on time. By having someone else manage your social media accounts, you can focus on engaging with customers in person (if you’re a brick-and-mortar), providing your customers with the best product or service possible, and running the day-to-day operations that owners need to focus on.

Get in touch with an agency that can help your business succeed online (that's us): https://strategysmithmarketing.com/contact-us/

01/18/2024

Gearing up for digital marketing in 2024, we each made a prediction for a major theme to look for in the coming months. In our latest blog, we discuss how these topics can revolutionize the social media industry this year. Check out what our team has to say!

Learn what our team has predicted for marketing this year - from automation to disruption - in our vision for 2024.

01/08/2024

Instagram is where your audience is. With over 2 billion monthly active users and 500 million daily active users, it is the world’s third-largest social media platform, the fourth most-visited website, and the tenth most-searched term on Google.

But with so much volume in one place, its easy to get lost in the crowd. In 2024, businesses and brands must update their strategy to remain at the forefront of the constantly changing Instagram landscape so they don't become background noise in users’ feeds.

While many changes took place on the app in 2023, what matters now is learning how to implement them in your strategy for Instagram in 2024!