Floor Focus Magazine

Floor Focus Magazine Our goal is both to educate and entertain our readers with information they need to achieve greater success and profitability in their business.

Floor Focus strives to be the most objective and respected trade magazine for the flooring industry. We target key decision makers in the retail, contract dealer, architect and design, facility management, builder and distributor segments of the buying chain. Follow Floor Focus on Twitter- https://twitter.com/FloorFocus

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BRAND POWER: Flooring brands that stand out in 2025 aren’t just selling product — they’re selling identity.From Southwin...
11/11/2025

BRAND POWER: Flooring brands that stand out in 2025 aren’t just selling product — they’re selling identity.

From Southwind Floors’ “Bless Your Heart” to CALI Floors’ coastal lifestyle to Mirage’s real-wood authenticity, the strongest brands are leading with story, purpose and personality.

Because when customers already believe in the brand, the conversation isn’t about price anymore.

Brand is value. Brand is margin. Brand is the differentiator.

Read the full story here: https://floorfocus.mydigitalpublication.com/publication/?i=856286&p=36&view=issueViewer

NEW EPISODE!On today's show, Steve DeCarlo, CEO of Somerset and Boen North America, and Kemp Harr discuss Steve’s backgr...
11/10/2025

NEW EPISODE!

On today's show, Steve DeCarlo, CEO of Somerset and Boen North America, and Kemp Harr discuss Steve’s background as he steps into his new role focused in the hardwood flooring category.

“I think it's a really good time to be in the hardwood business. We're seeing customers look for more authentic products, more natural products. I believe hardwood's got a really good growth path over the next five years.”

Listen to the full episode 👇

https://www.floordaily.net/flooring-podcasts/steve-decarlo-discusses-his-background-as-ceo-of-boen-somerset737

HOSPITALITY REPORT 2025: New builds are slow, renovations are busy and the market is split—luxury up, economy down.Insid...
11/10/2025

HOSPITALITY REPORT 2025: New builds are slow, renovations are busy and the market is split—luxury up, economy down.

Inside the story: Tariffs and financing pressure, brands leaning into place-driven storytelling and flooring choices that balance durability, cleanability and acoustics.

Plus: The ongoing guestroom LVT debate.

Read the full report here: https://floorfocus.mydigitalpublication.com/publication/?i=856286&p=22&view=issueViewer

📣 NEW EPISODE! Jessica White, senior director of design, strategy & channel for Mohawk's builder/multifamily business, ...
11/07/2025

📣 NEW EPISODE!

Jessica White, senior director of design, strategy & channel for Mohawk's builder/multifamily business, and Kemp Harr discuss the latest consumer upgrades requested by buyers of new homes.

“Builder is starting to slow a little bit due to consumer confidence, interest rates, but we've all been here before…there's not a need to panic.”

Listen to the full episode here 👉 https://www.floordaily.net/flooring-podcasts/jessica-white-discusses-design-trends-in-mohawks-builder-business261

DESIGNER FORUM: What does it take to transform a dated academic building into a state-of-the-art nursing education envir...
11/07/2025

DESIGNER FORUM: What does it take to transform a dated academic building into a state-of-the-art nursing education environment?

Designer Jamie Tscherne of Buehrer Group Architecture & Engineering, Inc. walks us through the newly completed Owens Community College School of Nursing, a project that reimagined an abandoned classroom building into a bright, welcoming, clinically functional facility designed for hands-on learning and patient care.

Thoughtful material selections, including Nora flooring rubber, Shaw Contract Living Systems and Mannington Commercial sheet, define zones, manage acoustics, support durability and contribute to a calm, professional atmosphere.

Read the full story here: https://floorfocus.mydigitalpublication.com/publication/?i=856286&p=19&view=issueViewer

LIVE FROM THE WINDY CITY: The North American Association of Floor Covering Distributors - NAFCD & North American Buildi...
11/06/2025

LIVE FROM THE WINDY CITY: The North American Association of Floor Covering Distributors - NAFCD & North American Building Materials Distribution Association Annual Convention is taking place in Chicago this week.

📸 : Kemp Harr

FOCUS ON LEADERSHIP: Leadership, mentorship and one very lucky wrong fax number.We sat down with Patrick Warren, VP of d...
11/06/2025

FOCUS ON LEADERSHIP: Leadership, mentorship and one very lucky wrong fax number.

We sat down with Patrick Warren, VP of dealer sales and corporate showrooms at Daltile, to trace a 30-year career shaped by curiosity, hustle, handwritten notes and a deep commitment to people.

From Milliken’s legendary leadership training, to hardwood’s boom years, to Emser and now Daltile, Patrick shares what he’s learned along the way — and how a focus on relationships continues to define his approach today.

Read the full story here: https://floorfocus.mydigitalpublication.com/publication/?i=856286&p=15&view=issueViewer

STRATEGIC EXCHANGE: What happens next? Interest rates, housing demand, tariffs, inflation and supply strategy are all co...
11/05/2025

STRATEGIC EXCHANGE: What happens next? Interest rates, housing demand, tariffs, inflation and supply strategy are all converging at the same moment — and the flooring industry is waiting for direction.

We break down the latest forecasts, the Supreme Court case that could reshape tariff authority, and what Mannington’s exit from residential carpet signals about shifting market share.

Read the full story here: https://floorfocus.mydigitalpublication.com/publication/?i=856286&p=15&view=issueViewer

THE NOVEMBER ISSUE IS HERE!Here’s what you’ll find inside: ➡️ Hospitality Report 2025: Editor Jessica Chevalier takes a ...
11/04/2025

THE NOVEMBER ISSUE IS HERE!

Here’s what you’ll find inside:

➡️ Hospitality Report 2025: Editor Jessica Chevalier takes a look at how hotel design is prioritizing storytelling.

➡️ Brand Power: We highlight brands that are making waves in the flooring industry. These ads are sure to turn heads.

➡️ Top Retail 100: Editor Darius Helm explores how, despite challenges, retailers are still finding ways to navigate an underperforming market.

And much much more!

(And did we mention we really love the cover this month?)

📸: Mohawk Group

Read the issue here: https://floorfocus.mydigitalpublication.com/publication/?i=856286&p=1&view=issueViewer

📣 NEW EPISODE!! Joe Semaan, president of Mohawk Flooring’s residential soft surface business, and Kemp Harr, publisher o...
11/03/2025

📣 NEW EPISODE!!

Joe Semaan, president of Mohawk Flooring’s residential soft surface business, and Kemp Harr, publisher of Floor Focus Magazine, discuss business conditions and the success of the firm’s Black Label carpet collection.

“Overall, business has been steady, which in today’s environment is actually a good place to be. The residential carpet market continues contiues feel the effects of softer housing activity and more cautious consumer spending. But we’re seeing solid stability in the replamcent/remodel side. So the story is reall about mix.”

Listen to the full interview here 👉https://www.floordaily.net/flooring-podcasts/joe-semaan-discusses-success-of-mohawks-black-label-carpet-collection279

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Chattanooga, TN

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Friday 8am - 5pm
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