Lisa Michele | Digital Wisdom for Women 40+

Lisa Michele | Digital Wisdom for Women 40+ Helping women 40+ start their Second Act business. You handle vision, I handle tech.

12/18/2025

If you feel like you're never going to look like a "real" business professional online, here is everything you need for a brand you are actually proud to show people.

It starts with clarity.

If you can't explain who you help and what you solve in one sentence, no fancy logo will save you. Clarity converts. Confusion kills sales.

Let's see where you are stuck. I have 2 spots left for a Free Career Audit this week. Link the comments.

12/18/2025

Most people can only do "blind hustle" when trying to find a business idea, but as a woman with 20+ years of experience, you should be able to execute a strategic plan.

The 20-year-olds have to guess because they haven't lived yet. You have decades of data.

You don't need to chase trends. You just need to look at the problems you have already solved in your career and put a price tag on them.

CTA: If you aren't sure how to translate your corporate or life skills into a high-ticket offer, let's map it out. Book a Strategy Session at the link in the comments.

12/17/2025

If you feel like you're never going to get that website finished (because you keep breaking the layout), here is everything you need for a stress-free launch by next week.

Stop trying to learn 5 years of web design in a weekend.

Admit that your time is worth more than the money you are trying to save.

Hand the keys to a partner who can build it for you.

I can take the entire tech headache off your plate and launch your "Business in a Box" in 7 days. Check out my Done-For-You Launch Package in the comments.

12/17/2025

As a Business Owner, you should be able to focus 100% of your energy on finding clients, if you can't you are trapped in the role of "unpaid IT intern."

If you are spending your days fighting with website plugins, broken links, and mobile formatting, you aren't running a company. You are letting the tech run you.

Stop trying to save money by doing a job you hate.

I can take the tech completely off your plate so you can get back to being the CEO. Check out my Done-For-You Launch Package in the comments.

12/17/2025

Most people can only do "trial and error" when trying to launch a website, but as a Visionary CEO, you should be able to delegate the heavy lifting.

If you are spending your nights watching YouTube tutorials on how to fix a broken plugin, you aren't acting like a business owner. You are acting like an employee.

Stop trying to save money at the expense of your sanity.

CTA: If you are ready to stop DIY-ing and start leading, I can build your entire "Business in a Box" in just 7 days. Check out my Done-For-You Launch Package in the comments.

12/16/2025

If you have imposter syndrome, a fear that you are "too old" to start, and a habit of giving away your expert advice for free...

You might be viewing your assets wrong.

In the corporate world, age might be a liability. In the consulting world, it is your greatest asset.

You have 20+ years of wisdom. That isn't "baggage"—that is a high-ticket product waiting to be packaged.

If you are ready to turn your life experience into a profitable offer but don't know how to structure it, book a Strategy Session at the link in the comments.

12/16/2025

If you feel like you're never going to replace your corporate salary doing this, here is everything you need for a profitable "Second Act."

You need to stop charging "beginner rates" for "expert wisdom."

Just because your business is new doesn't mean you are new. You have 20+ years of experience. Package that as a high-ticket solution, not a cheap commodity.

If you aren't sure how to package your history into a premium offer, let's map it out. Book a Strategy Session at the link in the comments.

12/16/2025

Let's find out what your "Second Act" offer should be in 3 steps.

Step 1: List the 3 skills you used every day in your corporate job or household management. Step 2: List the one thing your friends always text you to ask for advice on. Step 3: Look for the overlap.

That overlap isn't just a hobby. It is a high-ticket service waiting to happen.

You are sitting on a goldmine of experience, but you might be too close to see it.

If you want help packaging that skills-overlap into a profitable offer, book a Strategy Session at the link in the comments.

12/16/2025

If your resume (or daily routine) looks anything like this (Managing complex family schedules, balancing budgets, training new hires, resolving conflict)...

These are not "just chores." These are "CEO skills."

And here is how you can get paid for the wisdom you have already earned.

You don't need to go back to school to learn how to run a business. You have been running a "mini-corporation" (your life) for decades. You just need to package it correctly.

If you are ready to turn your life experience into a profitable offer, book a Strategy Session at the link in the comments

12/16/2025

Here are some ways you can validate your new career path without quitting your day job yet.

Audit your current skills (what do you do at work that comes easily to you?).

Package that skill into a simple consulting offer.

Sell it to one person.

If you can sell it once, you have a business. If you can't, you just saved yourself from quitting your job for a bad idea.

If you aren't sure how to turn your corporate skills into an offer, let's map it out safely. Book a Strategy Session at the link in the comments.

12/16/2025

This is the strategy I would follow if I was trying to turn my life experience into a passive income stream.

Step 1: Stop "researching." Research is often just a safety blanket to avoid starting.

Step 2: Validate the idea. Before building a website, I would talk to 5 people who have the problem I want to solve.

Step 3: Map the Gap. I would find the specific gap between where they are and where they want to be, and position my "Wisdom" as the bridge.

If you have the experience but don't know how to map that gap, let's do it together. Book a Strategy Session at the link in the comments.

12/15/2025

If you're an Aspiring Entrepreneur, you should be able to pick a niche, create a simple offer, and ignore the distractions (like logos and business cards).

If you can't, I got you.

Just follow my 10-Step Launch Plan to focus on the vital few tasks that actually bring in money.

Most people stay stuck because they are trying to do 50 things. You only need to do 10.

I listed them out for you. Download my Free Launch Checklist at the link in the comments to see the plan.

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I am passionate about helping businesses create a strong brand through creative media.