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Endless Customers Earn Trust & Win Customers In The Age Of AI.

24/04/2025

If you're not using reviews as part of your content strategy, you're leaving trust (and revenue) on the table.

When we teach The Big 5, we always talk about reviews.

Real, honest experiences. Why?

Because reviews are one of the most universal trust builders.

They're unbiased.

Buyers trust someone who’s been there. Whether it’s about your product, your service, or even your competitor... if it’s honest, it matters.

On the latest episode of Endless Customers, hear why Sales & Marketing Coach Allison Riggs says reviews are a non-negotiable if you want to earn trust and drive sales.

09/04/2025

You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget?

If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point.

In this episode of Endless Customers, host Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond.

Highlights include:

-Why today’s buyers trust content more than salespeople (and what that means for your team)

-The biggest misconceptions about being a “media company” and the truth behind them

-Why video is your fastest trust-builder (even if you're camera shy)

-How real companies are using simple, unpolished content to drive engagement, leads, and even hiring

-When to hire a videographer and how that hire can transform your sales team

This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.

🔔 Stay Connected: Subscribe to the Endless Customers Podcast for more straight-talk on marketing, sales, and building trust in the age of AI.

03/04/2025

If you're not already, Marcus Sheridan says you need to become GREAT with YouTube.

It's not going anywhere. Video isn't going anywhere.

We need to go beyond Google Search if we want to stand out today.

Tune in as Marcus goes more in-depth on how to do exactly that and become the most known and trusted brand in your market in the Endless Customers Masterclass — dropping soon, exclusively for those that pre-ordered his new book, Endless Customers. 🔥

Want in? The book hits shelves April 15, but you can still pre-order now for a limited time to gain access to this class at endlesscustomers.com

02/04/2025

More businesses are launching podcasts, but is it actually worth the time and effort?

In the latest episode of Endless Customers, Lindsey Auten, Content and Video Trainer at IMPACT, joins host Alex Winter to break down everything we’ve learned after nearly 100 episodes and 10,000+ downloads of our own show.

From tools and tips to real behind-the-scenes lessons, this episode is packed with advice for businesses ready to build trust, create content consistently, and start meaningful conversations with their audience.

👍 Listen and subscribe to the Endless Customers podcast for more real-world insights on content, sales, marketing, and building trust in the age of AI. Available everywhere you listen to podcasts!

27/03/2025

The businesses that will win in the years to come are those that are willing to be more human than others are willing to be.

With technology and AI advancing at rapid speeds, your buyers are way more in tune with what's being thrown at them and whether a human or AI is behind it.

You should still leverage tech whenever you can to multiply your time, but the key is finding the modifications necessary to build that human connection.

Those that master this are the businesses that will become the most known and trusted brands in their market.

On the latest podcast episode of Endless Customers, HubSpot Trainer Jessica Palmeri dives into the latest updates you need to know about HubSpot's AI, automations, predictive insights and more.

26/03/2025

HubSpot is going all-in on AI, and on today's episode of Endless Customers, we're diving into how it's making life easier for sales and marketing teams.

With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making.

In this episode, Alex Winter sits down with Jessica Palmeri, HubSpot Trainer at IMPACT, to break down what’s actually working, where AI still has room to grow, and how businesses can use these tools to sell smarter, market better, and build trust with buyers.

🔔 Subscribe to the Endless Customers podcast on Spotify, Amazon, Apple, or wherever you listen to podcasts for more expert insights on sales, marketing, and AI-powered business growth.

20/03/2025

Using content strategically during the sales process not only helps your prospects, but helps save your sales team time.

Let us explain...

When you provide specific content throughout the sales process that answers your buyer's most common questions before making a purchase, you're going to find buyers opting out of your sales process sooner rather than later.

And that's okay.

You'll w**d out the bad fit leads early so your sales team has more time to focus on closing the good ones.

Learn more about using content in the sales process on the latest episode of the Endless Customers podcast with Tom DiScipio, plus what else your sales team should focus on to close more deals.

12/03/2025

AI is only as smart as your CRM data.

If your CRM is full of messy, outdated, or incomplete data, it doesn't matter how advanced your AI tools within the CRM are, you won't get meaningful insights or results.

Before you jump into using AI or automation inside of your CRM, take a step back and clean up the data within it first.

Watch this full interview on how to unlock your CRM for AI success with HubSpot Trainer Will Smith on the latest episode of the Endless Customers podcast 🔥

05/03/2025

The #1 marketing team hire you're probably ignoring...

Tune in to the full episode "How MoveMobility Uses In-House video to Build Trust and Close Deals" out now on YouTube, Spotify, Apple Podcasts and more on the Endless Customers podcast!

26/02/2025

What's the biggest thing to keep in mind when it comes to the CTAs on your website?

Web strategist Vin Gaeta says it's giving consistent transitional and direct CTAs throughout your website.

Your website should be working 24/7 to generate leads and drive sales.

But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage.

Join host Alex Winter and Vin Gaeta in today's episode of the Endless Customers podcast as they break down the four most critical website mistakes silently killing conversions.

Out now on Spotify, YouTube, Apple Podcasts and more!

25/02/2025

Rapid fire tips for a high-performing website from web strategist Vin Gaeta 👇

Want more?

Tune in to the full episode tomorrow morning on the Endless Customers podcast!

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