I've been dragging my feet on building my page — welcome and thank you for following! Picture this, it’s 2021 and you’re looking for an honest shoe review about the Reebok Nano X1. You find countless “reviews” about the Nano X1 but they’re all reviews from big media companies using stock images and vague language to describe this shoe’s performance. As you search more, you continue to fin
d the same type of reviews and your frustration continues to grow. Who can you trust and realistically turn to for an honest review on the internet, especially when most reviews are glorified adverts? This is the pain point that spurred That Fit Friend’s Editor-in-Chief Jake Boly into action. If you ask Jake, he’ll be the first to tell you that the best recommendations you can ever receive about gear typically come from your trusted circle of peers. After all, nothing is stronger than a word-of-mouth referral from someone you trust. Knowing this and with his background in personal training which lives and dies by word-of-mouth referrals, Jake started to wonder,
“Is it possible to build a site a brand that truly embodies that ‘in-person word of mouth’ trust we all have in our lives and social circles?”
With this idea serving as the mission and guiding beacon, That Fit Friend was born.
