ModumUp - Social Selling for B2B

07/08/2025

📢 New Episode of Personal Branding for Business Featuring Yovany Jerez from AT&T

In this episode of Personal Branding for Business, Olga Bondareva, Founder of ModumUp, speaks with Yovany Jerez⚡, Senior Marketing Director, B2B SMB at AT&T.

Here’s what we cover:

- The differences between B2B and B2C marketing, and why B2B is often more challenging than people realize.

- How to identify and connect with the right people within an organization, whether it's the CEO, the buyer, or those behind the scenes.

- Real-world examples of successful Account-Based Marketing (ABM).

- The new reality of B2B buyers being more informed than ever, and how that affects your marketing approach.

- How AI is changing targeting, personalization, and campaign strategies.

- The value of educating your audience rather than focusing on a hard sell, and why it leads to better results.

- The distinctions in working with small businesses, mid-market firms, and large enterprises.

- Leadership lessons from managing a large team of 11,000 people and staying grounded.

You’ll also hear Yovany’s take on why keeping things human is key - even at a company as massive as AT&T. Building a personal brand can open unexpected doors!

🔗 Don’t miss out! Here’s the latest episode of our podcast: https://youtu.be/4heTeAeqAqI?si=64-bOa0KqGfkwg_Z

06/26/2025

In just 10 months, we helped an electronic HR document management platform build a strong presence in the HR community and generate significant business results.

Through a combination of personal branding, valuable content, and targeted lead generation on LinkedIn, we helped the company achieve:

- 39 leads and 16 deals closed with large companies
- A database of over 5,000 HR professionals
- 800 engaged prospects across various markets
- Positioned the Business Development Director as an industry expert

Read the full case study here: https://modumup.com/case-studies/electronic_hr_document_management

06/19/2025

Social Selling drives real results. After a year of working with a B2B cloud platform (and continuing the partnership), here’s what we’ve achieved together:

- 78 warm contacts (people who shared their details or requested more info)
- 72 qualified leads (calls and meetings)
- 6 closed deals

And the work is still ongoing — we’re now expanding our efforts.

What made this successful:

- A human, informal tone in private messages with personalized offers
- A content mix: product updates, industry trends, event announcements, and personal posts

A clear approach that combines content, networking, outreach, and regular follow-up, which is what makes this strategy so effective.

You can read the full case study on our work with the cloud platform here: https://modumup.com/case-studies/cloud_platform

P.S. The screenshot shows results from the first full year of our collaboration. Content impressions grew significantly from the starting point.

06/05/2025

Can employees promote their company in an authentic way?
Absolutely!

In the latest episode of the Personal Branding for Business podcast, Olga Bondareva, Founder of ModumUp - Innovative B2B Marketing Agency spoke with Joe Morris, former Head of Social Media & Employee Advocacy at Capgemini, about what truly makes Employee Advocacy work.

They covered:

- The importance of leadership buy-in
- How to motivate advocates with small wins
- ABM and Employee Advocacy
- LinkedIn’s role in sales enablement
- Using AI without sounding robotic
- How to avoid risks when launching an Employee Advocacy program

This conversation was both practical and down-to-earth. You can watch it here: https://lnkd.in/e_C9_3Mh

05/27/2025

We look forward to seeing you on Wednesday, May 28, for a practical workshop, “Social Selling on LinkedIn”

In this session, you’ll get an introduction to Social Selling - a proven method for using LinkedIn to grow your business.

Olga Bondareva, Founder of IBMA (formerly ModumUp), will share how to use LinkedIn effectively to build connections, grow your influence, and create new business opportunities.

Here’s what you’ll learn:

- How to optimize your profile to attract the right audience

- Best practices for creating content that builds trust

- Networking strategies to expand your reach and attract B2B clients

This workshop will provide a clear, step-by-step guide to making LinkedIn work for you.

You can register for the workshop here: https://www.linkedin.com/events/socialsellingonlinkedin-practic7313181989132464129/theater/

05/22/2025

Recently, Olga Bondareva, Founder of IBMA, and Ekaterina Altbregina, CMO at IBMA, led a workshop on event networking for a major system integrator.

They covered how to prepare, how to start conversations naturally, and how to follow up afterward. Attendees practiced real-life scenarios in small groups.

Practice matters. Even seasoned professionals can struggle with small talk and turning networking into business opportunities.

Here’s a simple three-step approach Olga and Ekaterina shared:

1️⃣ Before the event:

- Update your LinkedIn profile
- Check who’s attending and set meetings
- Prepare what you want to share (if relevant)
- Research your target audience and key trends

2️⃣ During the event:

- Start with an icebreaker → small talk → listen actively → exchange contacts → agree on follow-up
- Balance planned meetings with spontaneous chats
- Take breaks, recharge, and attend sessions

3️⃣ After the event:

- Follow up, stay helpful, and build relationships
- Offer your services only when the timing is right

Combining online and offline activities is the most effective approach. Don’t skip either.

05/08/2025

10 video content ideas for LinkedIn (without being a talking head)

Video content on LinkedIn is on the rise, with more users posting videos than ever. This has created pressure for some: “Should I post video content too?” But what if you don’t want to be on camera?

At IBMA, we discussed this challenge and came up with 10 video content ideas that work just as well without showing your face.

Here are a few ideas:

1️⃣ Screen Recording with Voice-over

Showcase how your product, website, or presentation works. Tools like Loom or Zoom are perfect for this format

2️⃣ “Fake” Video

It’s technically a video file, but it’s just a moving image or even a static one. Think of a tweet saved as a video, a brief slideshow, or a GIF created in Canva

3️⃣ Montage with Voice-over

Capture moments from your day, a trip, or an event. Narrate over the footage. You don’t need to be in the frame — just highlight the vibe, your team, or the process

4️⃣ “Hands Only” Videos

Ideal for showcasing a physical product, unboxing, a book, or even your desk setup. Just keep your hands in the frame while keeping your face off-camera

5️⃣ Animated Text, Slides, or Infographics

Turn bold statements or short quotes into animated text clips using tools like CapCut or Canva. Think of it as a quick 30–40 second mini-presentation

Even PowerPoint infographics can be turned into video content — PowerPoint’s built-in recording features can help with this

6️⃣ Photo Collage with Voice-over

If you’re not filming a video, use photos from an event, office, or client meeting and turn them into a short video with audio narration. It’s more engaging than a simple photo carousel

7️⃣ Meme-Style Videos and Clips from Pop Culture

Short clips from TikTok, movies, or shows can work well — just make sure they’re relevant and avoid overusing them. Always credit the original source

8️⃣ Company Content

If your company has existing video content, consider repurposing short clips or highlights for your personal posts

9️⃣ Stop-Motion

This one takes a bit more effort but can be really fun. Record a sequence where physical objects move step by step, and shoot it on your phone with small pauses and slight movements

🔟 AI-Generated Avatar

Use tools like Synthesia to create an AI-generated avatar delivering your message

Pro Tip: Always add subtitles. Many people scroll through LinkedIn with sound off. CapCut makes it easy to auto-generate subtitles.

Another tip: You don’t even need to use your own voice. Tools like ElevenLabs can generate it for you.

What other creative ideas do you have for video content without showing your face? Feel free to share your thoughts!

04/30/2025

📢 We're excited to share a new episode of our Personal Branding for Business podcast, this time featuring Todd Swank from Oracle!

This one is really special. Todd is incredibly positive, open, and authentic.

A few fun facts:

- Todd is a true expert in consistency – he’s been running his weekly blog for over 25 years!
- He used to do stand-up comedy
- He talks about his unique hands with humor and self-irony
- A real visionary – Todd was using video resumes before they became mainstream and was one of YouTube’s early adopters

It’s a relaxed, genuine conversation that’s bound to put a smile on your face. Highly recommend giving it a listen! 😊

In this episode of Personal Branding for Business, Olga Bondareva https://www.linkedin.com/in/olgabond/, Founder of ModumUp, speaks with Todd Swank https://w...

04/24/2025

In just three months, ModumUp helped Entera, a document recognition and data entry service, expand into the UAE and India. The project resulted in high-quality leads and strong relationships with target clients.

Key outcomes:

- 26 leads and 170 potential clients engaged across both markets
-Built a database of over 1,900 relevant professionals from the UAE and India
- Achieved a 62.4% connection rate in the UAE, surpassing our benchmark of 40%
- Generated 10 leads and attracted 60 potential clients in India within two months

The success came from a mix of optimized LinkedIn profiles, targeted messages, and using LinkedIn groups to drive engagement.

Read the full case study here: https://modumup.com/case-studies/entera

04/17/2025

Private messages are one of the most effective tools on LinkedIn. This is where real connections are made — whether it's scheduling calls, meetings, or discussing next steps.

For businesses looking to attract B2B clients or partners, using private messages is essential. Even when lead generation isn’t the primary goal, private messages remain a crucial element of personal branding. Effective networking on social media plays a fundamental role in building a strong personal brand.

The most effective messages often begin with an icebreaker. A well-chosen icebreaker sets a friendly tone and helps you stand out from the crowd of other messages.

➡️ Types of icebreakers:

- Humor or irony – A light joke related to a shared experience or relevant topic.

- Personalization – Mention unique interests or achievements of the person, but avoid the obvious ones (like their headline). Show you’ve done your homework.

- Shared background – Did you study at the same university? Attend the same conference? Or come from the same city? Mention it.

- Congratulations – Acknowledge a recent success or milestone.

- Local context – Use a local greeting or refer to cultural specifics. Just make sure it feels natural and consult with local experts if needed.

What icebreakers have you found effective?

➡️ How to use icebreakers:

- Relevance – Tailor your tone to your audience. Some markets prefer a more formal approach, while humor can work in others.

- Clarity – Keep your icebreaker simple and to the point.

The key to success is testing. Try different messages, track your results, and refine your approach. Best of luck experimenting!

04/03/2025

🔥 B2B Social Media Playbook 2025 by the ModumUp team

What’s the most effective way to use social media for B2B in 2025?
We’ve compiled our approach into a practical 51-page guide filled with tips, best practices, and case studies from our client work.

Here’s what we cover:

1️⃣ Personal Profiles Are Crucial
- This is where business happens – across all roles, from client-facing teams to C-level executives
- Social Selling is key here – we explain how it works and how to activate more people within your company

2️⃣ Company Pages Still Matter

- While company pages don’t drive leads directly, they build trust and play a major role in employer branding
- We share tips on keeping your company page active and authentic

3️⃣ Paid Promotion: Stay Visible

- LinkedIn ads are effective for warming up your audience, but not for direct conversions
- We discuss the right use cases for B2B paid promotions

4️⃣ Live Events = Trust Builders

- Live events build stronger connections compared to static content
- We explain how to run them regularly and why consistency is key

5️⃣ Collaborations with Influencers

- Guest speakers can increase your reach and credibility, especially for events and podcasts
- We share how to effectively involve external voices to support your goals

6️⃣ Communities as Part of ABM

- Bringing people from your target accounts together in one space helps build relationships over time
- We provide examples of successful formats and case studies

You can find the full guide via the link: https://www.linkedin.com/posts/olgabond_b2b-social-media-playbook-2025-by-modumup-activity-7312462439931932672-7UzW

Good luck with your B2B social media efforts!

03/25/2025

The B2B Social Media Playbook 2025 is coming soon!

We can’t wait to welcome you to our livestream on B2B social media marketing. The session will be broadcast live on March 27.

The ModumUp team will share actionable strategies for building strong client relationships through LinkedIn.

Topics we’ll cover:

✅ Account-based marketing (ABM) approach on social media – treating each target company as a separate market with customized marketing efforts.

✅ Personal LinkedIn profile development (Social Selling) – a key way to build trust with potential clients. We’ll also cover Employee Advocacy initiatives.

✅ LinkedIn ads – a highly precise tool providing user data on companies, job titles, and industries.

✅ LinkedIn Live sessions – an interactive way to engage, showcase expertise, and strengthen client relationships.

✅ Community management – connecting B2B prospects, building relationships, and converting them into clients.

✅ Measuring success – tracking key metrics to assess and improve performance.

You can join the session here:

B2B social media marketing goes beyond brand awareness – it helps build meaningful connections with high-value clients. On March 27, Olga Bondareva, Founder of ModumUp, will share the agency’s best practices for effective B2B social media marketing. Topics we’ll cover: ✅ Account-based market...