ModumUp - Social Selling for B2B, Cheyenne, WY (2025)

12/04/2025

We recently reached an important milestone that we’re proud to share. One of our clients, an AI platform in the US market, closed two enterprise deals within the first year of the leads we generated!

While it might seem like "just two deals," in the enterprise sector, that translates to over 1,000% ROI in the first year.

This project was specifically focused on enterprise accounts: a well-defined target list, tailored personalization for both companies and roles, and close collaboration with the client’s sales team.

Sales cycles in the enterprise space tend to be long, with decisions involving multiple stakeholders. Results are typically seen after sustained effort over time. This is completely normal in enterprise Social Selling.

That’s why the true measure of effectiveness should be looked at over a 12–18 month period. This gives enough time for deals to close, revenue to materialize, and ROI to be accurately assessed.

We’re thrilled with this outcome and proud of how Social Selling can deliver real, measurable results in complex B2B sectors.

11/27/2025

AI-generated LinkedIn comments are getting out of hand.

It’s become more and more common to see completely new accounts engaging with our posts — accounts that we’ve never interacted with before. They leave comments and send connection requests almost immediately after a post goes live.

It’s clear that many are using automation tools to track keywords and drop generic comments. The issue with these comments? They’re easy to spot — they don’t engage with the actual content or add value to the conversation, making them feel synthetic and impersonal.

At ModumUp, we believe in meaningful engagement. That's why, in all of our Social Selling projects, we take the time to comment manually. We read the post, understand the context, and reply with thoughtful, relevant comments. This is how trust is built — especially in B2B environments.

We’re not against using AI. In fact, we use it daily for many aspects of our work. However, when it comes to social media, the human touch is crucial. Automated comments may help you scale, but they often come across as robotic and can hurt your reputation if your audience notices.

11/13/2025

In the new episode of B2B Marketing Leaders, Olga Bondareva, founder of ModumUp Agency, talks about content marketing in B2B with experts from international companies:

Rachel Roundy, Product Marketing Lead, AI at Snowflake
Irina Chernova, EMEA Targeted Demand Manager at NetApp
Ryan Lucas, Senior Marketing & Communications Manager at FLSmidth

Together they discuss:

🔸The essential role of content marketing in the B2B buyer’s journey and sales enablement
🔸How to align content marketing with sales teams to drive business growth
🔸Why localized content across regions and languages performs better
🔸The importance of consistent, always-on content to build trust and credibility
🔸How to use AI tools for content creation, optimization, and personalization at scale
🔸Common challenges like managing too many voices and avoiding content duplication
🔸Emerging trends such as dynamic content creation and humanizing B2B communication

A big thanks to Rachel, Irina, and Ryan for sharing their valuable insights on how to connect marketing, sales, and technology. They discuss aligning teams, using AI effectively, and keeping a customer-first approach to drive business success. It’s a very practical conversation — definitely worth checking out!

Watch on YouTube: https://youtu.be/HqyYDDV4-fI
Listen on Spotify: https://open.spotify.com/show/6093YOmly6Cnwbi5dxdZ6Z

11/06/2025

Most LinkedIn messages don’t work. So, what makes a message effective?

At ModumUp, we frequently analyze which outreach messages perform the best – those that generate the most leads from large companies and lead to B2B deals. Here are the latest best practices based on our findings.

The primary goal of a LinkedIn message is simple: start a real conversation and move it to another channel, like a call or meeting.

Here’s what works:

- The first message should be short and a bit abstract. The less you talk about your product, the more likely the person will engage in a conversation.

- Start with empathy. Most people see new offers as potential risks. Speak from their perspective – reduce anxiety rather than adding to it.

- Avoid bold promises of huge growth or unrealistic ROI. These come across as ads and generate resistance.

- Make your message feel human. Overly formal or long messages sound automated and impersonal.

- Focus on partnership. This term builds more trust than "collaboration" because it’s neutral and opens the door for further discussion.

- Each follow-up should stand on its own. Instead of saying, "Did you see my previous message?", start fresh. This removes any pressure.

- Share examples or case studies in follow-ups. They reduce anxiety and increase trust – people are more likely to engage when they see your solution has worked for others.

- Reconnect with a new reason every few weeks – whether it’s a case study, a report, or a trend post. This keeps the conversation going and offers value without pushing.

- Tailor your approach based on your target segment. Innovative companies respond to trends, while conservative ones look for proof that others are already adopting it. Industries like media care about "new traffic", finance prioritizes trust and reliability, etc.

At the core of every successful LinkedIn message is empathy – not persuasion, but understanding and genuine care for the person you’re reaching out to.

Wishing everyone success in Social Selling!

10/31/2025

How to follow up on LinkedIn without being annoying

The most common reaction on LinkedIn isn’t “like” or “reply.”
It’s silence 👀

And that’s okay — people get busy, and messages slip through the cracks.
No response doesn’t mean your offer isn’t interesting. It usually just means your message got lost in the noise.

That’s where message sequences come in. They remind your prospect who you are and increase your chances of getting a reply — without sounding pushy.

At ModumUp, we use two main types of sequences: networking and lead generation.

➡️ Networking Sequence

Keep it friendly and low-pressure — you’re building a relationship, not trying to sell.

1️⃣ Intro — say who you are, what you do, and invite them to share a bit about themselves
2️⃣ Value — follow up with something useful: an invite to a private event, a webinar, or an article worth reading
3️⃣ Soft invitation — mention the event again or suggest a quick chat
If there’s still no reply, that’s fine — reach out again in a few months with something new

➡️ Lead Generation Sequence

This one’s longer (up to 5 messages) and a bit more structured.

1️⃣ Offer — a short, clear message about what you do and how it can help.
2️⃣ Context — explain how it solves your prospect’s challenges.
3️⃣ Proof — share quick case studies or results.
4️⃣ Engagement — ask a question or send something relevant to spark a reply.
5️⃣ Wrap-up — say you won’t follow up again, but you’re open to chat anytime.

Spacing: 2–3 days between messages.

And if someone replies — stop the sequence and have a real conversation.

Most of the time, the first, second, and final messages get the best response rates.

People procrastinate, forget — and then 💥 FOMO hits.

Keep it human, consistent, and respectful. That’s how real relationships — and deals — happen.

Wishing everyone great conversations and even better leads!

10/17/2025

🔥 The Social Selling Con 2025 recordings are now live!

Two weeks ago, we wrapped up our fifth annual Social Selling Con 2025, featuring incredible speakers from Microsoft, Globant, AT&T, and more.

Here’s a quick look at this year’s results:

- 1,704 registrations
- 810 views on LinkedIn
- 74 views on YouTube (and counting!)

The feedback has been fantastic – attendees praised the impressive lineup of speakers, the engaging flow of discussions, and the practical, actionable insights shared.

All recordings are now available in one playlist: https://www.youtube.com/playlist?list=PLGc_Ath6mBNlt_ZFAFHZy5T45a4Dm_M1d

A huge thank you to everyone who joined us! 😊

09/30/2025

With just one day to go until Social Selling Con 2025: ABM, AI, and B2B Marketing Trends, we played around with AI and created a short video about the conference.

By the way, if you haven’t registered for Social Selling Con yet, here’s the link: https://www.linkedin.com/events/7346526103911510016/

09/29/2025

Social Selling Con 2025: ABM, AI, and B2B Marketing Trends is just two days away!

With preparations in full swing, it’s especially exciting to see over 1,500 B2B professionals already registered for the conference.

On October 1st, we’ll gather to talk about what’s shaping our industry today:

- Where Social Selling is headed in 2026 - from ABM and AI to the growing connection between marketing and sales
- How Social Selling strengthens ABM strategies - from targeting to ex*****on
- How AI is driving an ABM revolution - helping sellers prioritize the right customers and accelerate deals

You’ll hear from experts at AT&T, Microsoft, ModumUp, Kyndryl, Globant, and OutSystems - sharing insights you can put into action.

If you haven’t registered for Social Selling Con yet, here’s the link: https://www.linkedin.com/events/7346526103911510016/

09/26/2025

Social Selling Con 2025: ABM, AI, and B2B Marketing Trends lineup wouldn’t be complete without our very own Olga Bondareva, Founder & CEO of ModumUp 🎉

Olga started her career at Microsoft, where she led social media marketing across Central & Eastern Europe. In 2018, she founded ModumUp - a B2B social selling agency that now works with partners like Microsoft, AWS, NetApp, and Logitech, helping companies grow through LinkedIn, personal branding, and social-first go-to-market strategies.

Today, Olga works closely with our team and clients to show how social selling, personal branding, and ABM connect in real life - not in theory, but in daily practice with sales teams and decision-makers.

At Social Selling Con 2025, Olga will take the stage with her keynote session: “Where Social Selling is Headed in 2026.” She’ll break down the trends shaping this space - from ABM and AI to the growing connection between marketing and sales - and share how teams can put them into action.

Join us on October 1st to hear Olga - and many other inspiring voices.

Registration and full agenda here: https://lnkd.in/gqHpbKdX

09/25/2025

We’re excited to announce that Priyanka Dasgupta, Director of Field Marketing at Kyndryl,is joining us as a speaker at Social Selling Con 2025: ABM, AI, and B2B Marketing Trends.

At Kyndryl, Priyanka leads the marketing strategy for US alliances - shaping GTM plans and account-based marketing with partners to showcase their joint value and meet client needs. In just five years, she’s grown from Field Marketing Manager to Director by consistently turning strategy into business impact.

Before Kyndryl, Priyanka built her expertise at IBM and Infosys, gaining a strong mix of technical and marketing experience. Аnd that mix still defines her approach today - balancing strategic vision with creativity and a sharp focus on the customer.

At Social Selling Con 2025, Priyanka will share how ABM can create impact at every stage of business strategy - and why ex*****on excellence makes all the difference.

We can’t wait to hear her perspective on October 1st!

Register and see the full agenda here: https://lnkd.in/gqHpbKdX

09/24/2025

We’re excited to share that Sudeep Misra, Head of Global Campaigns at OutSystems, will be speaking at our Social Selling Con 2025: ABM, AI, and B2B Marketing Trends!

Sudeep is a B2B SaaS marketing leader with 18+ years of experience. He’s helped companies scale tenfold by building demand engines, launching $100M+ product lines, and leading teams that influence major pipeline growth.

At OutSystems, the leader in AI-powered low-code, Sudeep runs global campaigns together with Marketing, Sales, Product, and regional teams. He focuses on showing enterprise buyers the value of AI + low-code, building campaigns that cover the full customer journey, and using agentic AI to make marketing smarter and more effective.

Before joining OutSystems, Sudeep led global campaigns at ServiceNow and Cloudera, driving $450M+ in revenue and launching new $100M product lines. His career also includes senior marketing roles at HPE and Neo Group, building deep expertise in global growth and strategy.

At Social Selling Con, Sudeep will join the Social Selling as Part of ABM panel to show how data-driven strategy and high-velocity pipelines work in practice.

Join us on October 1 to hear Sudeep and many other great speakers.

Register here: https://lnkd.in/gqHpbKdX

09/23/2025

Our Social Selling Con 2025 lineup keeps getting stronger!

We’re proud to welcome Yovany Jerez, Senior Director of Marketing for B2B SMB at AT&T, as one of our speakers at the conference.

With more than 20 years in leadership, strategy, and marketing, Yovany is now shaping AT&T’s B2B SMB marketing - bringing together innovation, culture, and results. For him, the best marketing is about education and connection, not just selling.

That belief has guided Yovany through a truly global career. He’s led initiatives in 49 countries, supported 11,000 members through AT&T’s Latino ERG, and held senior roles at both AT&T and DIRECTV - from strategy and innovation to customer lifecycle marketing.

Yovany is also a strong advocate for ABM and AI - using data and personalization to reach the right accounts at the right time.

At Social Selling Con, Yovany will join the Social Selling as Part of ABM panel to share how these ideas come to life in practice.

Don’t miss the chance to hear from Yovany - and many other inspiring leaders.

Register here: https://lnkd.in/gqHpbKdX

ModumUp - Social Selling for B2B

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