09/02/2026
As a creator, we are a vessel.
I walked into six businesses with a camera, an idea, and one job:
Make a stranger on the internet care.
Not because they already knew the business.
Not because they were already looking for it.
But because the story made them stop long enough to think:
Wait… what is this place? This experience?
That was the assignment behind a Groupon campaign I created featuring Chicago-area businesses and experiences.
And every business was completely different.
A hotel spa.
A candle-making experience.
A med spa.
Pottery class.
RedRoses.
Chocolate-covered treats.
So I couldn’t tell the same story six times.
I had to find the thing in each experience that would make somebody watching lean in.
The reason you would text your friend and say:
“Okay, we’re doing this.”
By the end of the campaign, those six videos generated:
155,000+ views
650+ likes
600+ comments
100+ reshares
One Hyatt Lodge video alone reached 25K+ views, with 100+ comments, 50+ shares and 25+ saves.
But this campaign gave me a much bigger reminder about creator marketing.
Sometimes a brand doesn’t need someone to simply “promote” it.
They need a vessel.
Someone who can walk into the experience, find the story, and translate it in a way that feels natural to the people on the other side of the screen.
That’s the part of creating I love.
Finding the story people might have missed.
And making them care enough to look twice.
Not just showing people where to go.
Showing them why they might want to & what it feels like. 🧘🏽♀️
That’s what I want my personal brand, Nia Simone Epps to become known for.
Creator. Storyteller. Social Media Strategist.
And yes, I’m currently open to the right creator collaborations and brand partnerships. 💗