Pro Rhetoric

19/12/2025

WRAPPING UP AROUND HERE, and hope you are too.

Before you go: I think we all know that 2026 is going to be a good year to get better at what you do.

PSA members get a 25% discount on ...

Advanced Writing and Editing for Executive Communicators (virtual, February 3-6) ...

Leadership Communication Academy (in Chicago, March 3-4) ...

AI for Speechwriting and Executive Communication (virtual, March 23-26) ...
.. and the AI for Speechwriting & Executive Communication Working Group, which starts next month. (For more on that, reach out to Jen Mazurek today, at [email protected].)

Peruse these professional development sessions, and pick one or two, so we hit the ground running next year ... together.

Better leadership communication, for BETTER LEADERSHIP Events Conferences, workshops, webinars to helpcommunicators help their leaders lead. COMING EVENTS T ...

16/12/2025

"GOOD WRITING DEPENDS ON GOOD THINKING," writes Williams College exec comms advisor Jim Reische, in a rebuttal to a PSA whitepaper. "And good thinking comes from doing work that the AI advocates claim is unstrategic: unworthy of our talents and limited, precious time." I and the PSA's resident AI guru Brent Kerrigan respond.

Jim Reische, special advisor for executive communications to the president of Williams College and co-founder of the Higher Education Leadership Communicati ...

10/12/2025

BROADEN YOUR SPEECHWRITER'S SKILL SET AND GET BETTER AT ...

Social posts. Blog posts. Memos. Video scripts. Speeches. Bullet points. Briefs. EVERY form of exec comms writing.

No single course can make you more valuable and marketable more quickly this one, taught by Walmart's longtime exec comms chief and master teacher Jerry Wohletz.

(PSA members get 25% off)

https://prorhetoric.com/event/advanced-writing-and-editing-for-executive-communicators/

09/12/2025

A SUNNY VIEW OF SPEECHWRITING'S FUTURE, from the PSA's resident AI guru Brent Kerrigan.

https://prorhetoric.com/psa-resources/

05/12/2025

Call for entries.

https://prorhetoric.com/cicero-awards/

04/12/2025

A GLIMPSE THROUGH A KEYHOLE into the room at Leadership Communication Academy. (Seats are dwindling for the 2026 session of this career-changing course. Secure yours soon.)

The second annual class of Leadership Communication Academy will meet March 3-4 in Chicago. Last year, after the first class, I tried to convey the experien ...

02/12/2025

TODAY'S THE LAST DAY TO REGISTER for an important event in an important year for higher-ed leadership comms people. Register yourself, register your team—today.

Huddle with your higher-ed colleagues to meet this moment and prepare for the future—together.

20/11/2025

REGISTRATION IS OPEN. Only 19 seats remain.

Smart exec comms pros are becoming AI savvy. Smart exec comms *leaders* are becoming AI proof, by learning how to think more strategically, influence their organizations more profoundly and help their executives navigate our unruly cultural, political and economic sea.

They do that at Leadership Communication Academy, the only certificate course designed specifically for executive communication leaders.

Led by renowned leadership communication coach and teacher Helio Fred Garcia, this rigorous course teaches executive communication professionals how to apply the principles of strategy to help their senior leaders advance an organization’s goals.

You’ll learn how to:

• Think clearly and strategically about every challenge you confront and opportunity that presents itself

• Define desired outcomes and organize communication to achieve them

• Deeply understand audiences and what it takes to change their behavior

• Use language more effectively to provoke behavioral change

• Enhance your ability to become a trusted advisor to all the leaders you serve

Register now to secure your seat.

https://prorhetoric.com/event/leadership-communication-academy/?utm_campaign=Pro+Rhetoric&utm_medium=email&utm_source=UA-166835896-1

19/11/2025

WOULD YOU LIKE TO JOIN AN *AI WORKING GROUP* of exec comms colleagues who want to good at this, together?

A number of participants in our September webinar, “AI for Speechwriting and Executive Communication,” asked for ongoing support, collaboration and workshopping, as we all work to integrate AI strategically and ethically into our work in leadership communications.

There are still a few slots left in this small collegial cadre who will gather monthly (and collaborate spontaneously) with our lead AI instructor Brent Kerrigan and one another—to get better at AI, to keep up with new developments, to find innovative applications.

The vision: By the end of 2026, participants in this working group will be among the most AI-savvy practitioners in the leadership comms business.

Costs $1,995 to join for the year; first come, first served. For more information, write to Jen Mazurek, at [email protected].

13/11/2025

AN ALL-NEW COURSE FOR ALL EXEC COMMS PROS ...

LinkedIn posts. Video scripts. Talking points. Social posts. Employee emails. Investor call scripts. Briefing docs.

The variety of exec comms writing has risen just as fast as the stakes—and, the degree of difficulty.

Let one of the world's leading lights in exec comms—longtime Walmart CEO comms chief Jerry Wohletz —make your writing faster, better, stronger.

"No matter how good an exec comms writer you are now, you’ll leave this course wondering how you did this job before you took it," says Executive Director David Murray, "and maybe a little annoyed at us, for not having offered it sooner."

Register yourself, register your whole team, to get MUCH better in four short sessions.

(PSA members get 25% off)

https://prorhetoric.com/event/advanced-writing-and-editing-for-executive-communicators/

24/10/2025

HIGHER ED LEADERS ARE TALKING TO ONE ANOTHER. So must the people who help them communicate.

Join your colleagues for an important conversation at a critical moment in higher ed, and learn:

• How to develop and nurture a relationship with your president that will allow you to navigate anything and everything--together.

• Lessons for working with a chief of staff--from a comms VP turned chief of staff.

• AI: How higher ed writers should be using it. And how they shouldn't.

• The state of the art in president's statements: institutional restraint, in policy and practice.

• The state of the art of commencement addresses, and how to meet the moment.

• The president's role in fundraising.

• How to prep yourself and your leaders for what's next: The closest thing to a communicator's crystal ball.

• And how to handle the higher-ed perma-crisis without losing your perspective, your spirit, and your sense of humor.

(PSA members get 25% off.)

Huddle with your higher-ed colleagues to meet this moment and prepare for the future—together.

22/10/2025

NOT TOO LATE TO REGISTER for World Conference Webcast. Don't miss out on next week's crucial conversation. Registration deadline, midnight Friday. (PSA members get 25% off)

AboutAgendaSpeakersSponsorsLocationFAQRegister This will be the 12th Annual World Conference of the Professional Speechwriters Association. It might be the ...