Pro Rhetoric

19/08/2026

'THE BARD OF GOOGLE'-TURNED-LABOR ORGANIZER. Claire Stapleton found that both roles scratched the same itch—and demanded the same skills. An interview with the author of "Don’t Be Evil: Bad Bosses, Fake Promises and My Escape From Big Tech." Today, at Pro Rhetoric.

No one is more dangerous to a company than an enthusiastic executive communication professional who has changed her mind. Luckily for companies, most exec c ...

11/08/2026

LAST YEAR I STAGGERED OUT OF THE LEADERSHIP COMMUNICATION ACADEMY along with the other participants, and noted that it is "impossible to describe 16 hours of instruction covering thousands of years of leadership communication, beginning with Aristotle, drawing deeply on early warfighting theorist Carl von Clausewitz and pulling from Warren Buffett (who believes he owes his career to Dale Carnegie) and acquainting ourselves with our professional founder, PR pioneer Edward Bernays, with whom only a couple of the 20 participants claimed familiarity. ... The instructors also drew from contemporary thinkers like Simon Sinek, Nancy Duarte, Brené Brown and Richard Restak—and the revolutionary research in neuroscience that has changed fundamental understandings of how persuasion does and does not work."

This isn't a course, it's an education--and a foundation for a great communication career.

AboutCurriculumAgendaInstructorsTestimonialsDetailsRegister Smart exec comms pros are becoming AI savvy, by learning how to use new tech tools. Smart exec c ...

07/08/2026

MAKE YOURSELF AI-PROOF, by making yourself strategic ... and, by learning how to use AI to make you better and faster at what you do.

All with one of the most entertaining speechwriting teachers of all time, the great Mike Long.

(PSA members get 25% off)

AboutAgendaInstructorDetailsRegister Are your speeches getting things done? Are your video scripts connecting your leader to key constituencies, gettin ...

24/07/2026

SPEECHWRITING SCHOOL (because speechwriting's cool).

Over more than a decade, this course has launched hundreds of speechwriting careers, and turbocharged hundreds more. Now with new faculty members and an all-new AI section, we're holding it in person for the first time in awhile.

We can't wait, and neither can the folks (which include some Speechwriting School alums, back for a refresher) who are registered.

Secure your seat, and join us for a day of instruction and inspiration.

(PSA members get 25% off)

https://prorhetoric.com/event/speechwriting-school/

21/07/2026

BECOME INDISPENSABLE with time-tested advanced techniques—and "The AI Advantage."

This is the moment to let one of the most popular speechwriting teachers of all time make you faster, better, smarter.

Michael Long

AboutAgendaInstructorDetailsRegister Are your speeches getting things done? Are your video scripts connecting your leader to key constituencies, gettin ...

14/07/2026

AT A MOMENT WHEN EVEN THE MOST TALENTED COMMUNICATORS FEEL INSECURE AND UNCERTAIN how their work is valued, now comes a course that will erase such doubts from its participants, for the rest of their careers.

Featuring the legendary and beloved leadership communication coach and teacher Helio Fred Garcia, this is the only course on strategic exec comms.

It delivers all the tools and frameworks you need to become a truly strategic thinker, an effective advisor and an invaluable asset to any leader you serve.

I can't recommend it highly enough--or urgently enough:

Only 20 seats, and are already filling up.

Register right away.

(PSA members get 25% off)

AboutCurriculumAgendaInstructorsTestimonialsDetailsRegister Smart exec comms pros are becoming AI savvy, by learning how to use new tech tools. Smart exec c ...

25/06/2026

SPEECHAPALOOZA: Registration is open.

The day before the 2026 World Conference of the Professional Speechwriters Association this October, the PSA's legendary Speechwriting School will take place *in person*, at George Washington University, in D.C.

Do not miss this chance to not only learn from but to meet some of the heroes of the speechwriting business, in a course that contains new elements, including a whole section on how to use AI for speechwriting.

Speechwriting School alums have told us they're coming to this event, for a review, a refresher, a renewal and a reunion, in person, with the people who taught them their craft. You'll learn from them, too.

Seats are limited, so get yours now. PSA members get 25% off.

https://prorhetoric.com/event/speechwriting-school/

10/06/2026

SPEECHWRITING, FOR KEEPS.

Registration is open, for the most popular webinar we've ever offered: "a mind-blowing blast of ideas, intellectual tricks, rhetorical tips and emotional insights" from beloved speechwriting teacher Mike Long.

This year, bolstered by "the AI advantage": ways to improve the speech creation process at every stage.

Register now.

(PSA members get 25% off)

AboutAgendaInstructorDetailsRegister Are your speeches getting things done? Are your video scripts connecting your leader to key constituencies, gettin ...

09/06/2026

EARLY-BIRD REGISTRATION DEADLINE, one month from tomorrow.

Register by July 10 to affordably attend the leadership communication event of the year.

AboutAgendaSpeakersSponsorsLocationFAQRegister The leadership communication profession has never been more troubled … and never been more needed. Troubled: ...

29/05/2026

HAVE YOU EVER FANTASIZED about writing a “midnight memo” to your CEO, delivering some home truth that he or she ought to know, about leadership and communication and working with you? Some of your colleagues recently wrote such memos as an exercise, and we’ve published a handful, anonymously. What would you write to your CEO? We’d love to know—perhaps to compile an epistolary expression to executives, and a collected articulation of our professional point of view. Send them to me, at [email protected].

At a recent gathering of exec comms directors, participants were asked to write a “midnight memo” to their CEO, to be read aloud before the group, in secret ...