Brand New Films

06/27/2022

Another great .io shoot. Featuring the crew at . Thanks to for outstanding work and for all the rest.

01/05/2022

Great shoot yesterday at in San Jose for . Thanks for bringing the !

07/09/2021

Another great shoot with for .io with behind the cameras. Thanks to for hosting and sharing your story!

07/27/2020

04/29/2020

Skills > Job Title

03/31/2020

Still unsure about creating professional-grade video content in the age of ? All you need is your smartphone, a little enthusiasm and a creative partner willing to walk you through the process remotely.

Here's an example of a product video that went from conception to publishing in a little over a week. It was shot in a kitchen with a Google phone and a cheap microphone. The rest was a bit of basic post-production magic, as you can see in the opening 10 secs.

03/31/2020

Still unsure about creating professional-grade video content in the age of ? All you need is your smartphone, a little enthusiasm and a creative partner willing to walk you through the process remotely.

Here's an example of a product video that went from conception to publishing in a little over a week. It was shot in a kitchen with a Google phone and a cheap microphone. The rest was a bit of basic post-production magic, as you can see in the opening 10 secs.

01/24/2020

A brand new collaboration with Teamable!

12/18/2019

12/13/2019

The key to authenticity is identifying your organization’s purpose. Purpose is not just explaining what your organization does. It is about articulating what values, benefits, and change you bring as an organization. And good will connect those values, benefits, and changes to the people you’re most interested in reaching.

The surprising connection between stories, empathy, and business results!

12/11/2019

of personal branding shoot with the nutritious yogini, Robin Wilner.

12/05/2019

Phil Nottingham of Wistia discusses how to measure brand affinity. “Brand Affinity” is essentially the amount consumers identify with and support your brand.

Or, to put it more literally, the number of fans for your brand and the depth of their fandom.

Unfortunately, it’s impossible to objectively quantify how many people feel such a connection with your business and how deep this connection goes. So, in order to measure , we have to get a little scrappy and look at some proxy metrics together to get a fair and accurate benchmark.

Here are the metrics you should track when measuring brand affinity, plus how to access the right data.