Magda Desir

Magda Desir I specialize in pinpointing your online audience through organic and paid strategies.

09/17/2024

Also, anyone with an iPhone update to iOS 18 yet? I feel like this update will slow the phones down 🙄 due to the launch this upcoming Friday.

09/17/2024

I bought myself a new laptop - Macbook Pro 16"... now all I hear in my head is "she don't want no puppy, she want a BIG DAWG!" This thing is BIG and HEAVY asl 😂 I was struggling carrying this out of Apple today 🤣

03/31/2024

This chamomile mango tea hits every time
🍵🥭

03/27/2024

This AM I prayed for an email to come through. At 5:31pm, the email came through. 🤸🏾‍♂️✨🙌🏾

03/17/2024

If it doesn’t apply, let it fly. It’s ok to scroll past something you don’t agree with and not give your two cents. Regardless if you think it’s stupid.

Just keep scrolling!
Have an amazing Sunday ✨🤸🏾‍♂️

02/29/2024

Had a dream 2 years ago about what’s happening today. I was like why tf would that happened. Then it happened. Now I’m like oooooo! Ok. Bet. Just waiting for the second half of it to come to fruition.

02/13/2024

Happy Birthday to me!

01/29/2024

Of course earth is ghetto. We are on a floating rock paying bills.

01/22/2024

Part Three!

Here I break down the beginning of the results of the campaign: CTR, CPC, CTR (all) & CPC (all).

The metrics I mentioned above are part of the top metrics to measure success when analyzing Facebook ads.

Experts say the median CPC for Facebook ads is $.40. My CPC for this particular campaign is $.27. A win is a win!

A fairly good CTR for any industry is .9%. My campaign hit .32%. Low but can get better. However, the benchmark for CTR (all) is 2-5%. My campaign hit 6%. Again, a win is a win!

Follow for more as I break down how I reached those numbers through:

📝 Copy
🎨 Creative
👥 Audience Segmentation (which I broke down in Part Two)

Like, comment, share, & save!

01/19/2024

Part TWO!

Here, I’m showing you how I set up my audience targeting for my podcast page on Facebook.

It’s really simple:
🌎 Location
👥 Age
🎯 Detailed Targeting

Remember, I ran this ad for two days. 48 hours. That’s it!

Before I ran this ad, I created a buyer persona, a fictional person, who I wanted to reach when it comes to my podcast.

Come back for part three as I dive into my results.

Follow for more!

Start HERE ⬇️Magda Desir 👈🏾 follow + favoriteLet’s dial down and zone into four strategies you can implement ASAP.1️⃣ St...
01/17/2024

Start HERE ⬇️

Magda Desir 👈🏾 follow + favorite
Let’s dial down and zone into four strategies you can implement ASAP.

1️⃣ Strategy 1: Define Your Target Audience
Remember that time when I implemented this strategy for a client where I created a lead magnet for them? It wasn’t magic, just this method. It’s all about understanding the audience's pain point.

2️⃣ Strategy 2: Create a Buyer Persona
This isn't some best-kept secret. It’s a foundational step that, sadly, many overlook. Dive into creating a persona, and watch the transformation unfold.

3️⃣ Strategy 3: Content Tailored for Audience
Inspired by , this strategy has revolutionized my approach. Key takeaway? Make it memorable and valuable.

4️⃣ Strategy 4: Engagement & Community Building
This is crucial for your growth on any social platform. Piggybacking off of strategy 3, create relatable content and watch your audience find and flock to you!

Dipping your toes into these can kickstart your journey towards reaching your target audience online. While the carousel provides an overview, mastering these four can truly set the stage for success.

Out of the 4 spotlighted, which resonates most?
A) Define Your Target Audience
B) Create a Buyer Persona
C) Content Tailored for Audience
D) Engagement & Community Building

Want to dive deeper? Let’s chat.
👉🏾 DM me which strategy you want to try, and let’s refine it for you together!

🚀 Unveiling the Truth: Skyrocket Your Brand with Social Media Myths Busted!🚀Magda Desir 👈🏾 follow + favoriteLet's shatte...
01/16/2024

🚀 Unveiling the Truth: Skyrocket Your Brand with Social Media Myths Busted!🚀

Magda Desir 👈🏾 follow + favorite

Let's shatter the shackles of social media myths and elevate your strategy!

1️⃣ Myth: You can't grow on social. 🌱
Reality Check: Growth is a game-changer. You want your brand to bloom by leveraging targeted content, engaging with communities, and harnessing the magic of user-generated content. Growth is not just possible; it's inevitable!

2️⃣ Myth: FB is dead for business.💀
Reality Check: Facebook is alive and thriving! Dive into the treasure trove of Facebook Ads, where precision targeting opens doors to your ideal audience. The numbers speak louder than myths - businesses are thriving on this dynamic platform.

3️⃣ Myth: You need to be on every platform. 🌐
Reality Check: Quality over quantity. Identify where your audience hangs out. Focusing on efforts on the right platforms amplifies impact. Choose platforms that are aligned with your goals.

4️⃣ Myth: Organic reach is dead. Paid is the only way to go. 💰
Reality Check: It's a harmony of both! Blend organic authenticity with targeted paid campaigns for a symphony of success. Organic reach may evolved, but it's far from extinct. The secret sauce lies in the PERFECT blend.

5️⃣ Myth: LinkedIn is only for B2B companies. 👔
Reality Check: Breaking boundaries! B2C brands, too, flourish on LinkedIn. Dive into the professional playground, showcase your brand personality, and build connections that transcend industries.

6️⃣ Myth: Posting frequently will always bring leads. ⏰
Reality Check: Quality over quantity, always! Strategic, valuable content trumps frequency. Brands tend to pivot from quantity to quality, witnessing a surge in leads and engagement.

Which myth speaks to you?
1) You can't grow on social. 🌱
2) FB is dead for business.💀
3) You need to be on every platform. 🌐
4) Organic reach is dead. Paid is the only way to go. 💰
5) LinkedIn is only for B2B companies. 👔
6) Posting frequently will always bring leads. ⏰

In the comments, share 1 myth you want to bust this year.

01/15/2024

You don’t need to pay for everything:

Magda Desir 👈🏾 follow along to discover more strategies for paid social

“Budget-friendly” strategies can be just as potent as their premium counterparts. And today, I’m spilling the beans on the 5 paid social strategies that you can used to test when it comes to A/B Testing on Meta.

📝 Strategy 1: Ad Copy & Messaging - Perfect for practicing how to perfect your value proposition and if your messaging is working when running ads.
🎨 Strategy 2: Creative Assets - My go-to for this is creating eye-catching asset (image, video, etc.). If it’s a video, make it engaging and grab the attention of the viewer within .02 seconds of them coming across your ad.
🗣 Strategy 3: CTA (call-to-action) - Make it easy for people to take action on your ad. Tell people what you want them to do!
👥 Strategy 4: Audience Segmentation - Test out different types of audiences based on their behaviors, interests, etc. and see which segments respond better to specific ad content.
📱🖥 Strategy 5: Ad Placements & Devices - Test and see if what device your audience interacts with your ad more. Do they interact more on their mobile vs. their desktop?

Diving deep into these strategies will transform how you find your target audience and what is working and what’s not. Just goes to show, you don’t need to break the bank to break barriers.

Which tool are you most excited to try (or do you love)?
A) Ad Copy & Messaging
😎 Creative Assets
C) CTA (call-to-action)
D) Audience Segmentation
E) Ad Placements & Devices

If you want to learn more about paid social strategies,, comment “YES” below, so I’ll know to make more content around it!

Case Study 📚I want to highlight a case study I've done in the past. Imagine this: I was working with a client who booste...
01/11/2024

Case Study 📚

I want to highlight a case study I've done in the past.

Imagine this: I was working with a client who boosted their posts OFTEN! I've never done it before but they insisted we take that route to get sales. It's a scenario we've all encountered at some point, right?

Well, the client decided to take a leap of faith, and here's what happened:⁣

📢 Client: 'I want to boost this post so I can get some sales. Can we do it?'⁣
⁣
But what makes me different from the rest? It's simple:⁣
⁣
🌟 One thing about me, I'm open to suggestions from clients as part of my A/B test strategy. They don't know it at first, but this helps me in the end when it comes to going over the results of their campaign - paid or organic. Whether we are successful or not, it's part of the learning process.

💡Helping YOU achieve your business goals on social, as my client, is important to me. Making sure that I understand your KPIs is crucial to not only my success but YOUR success overall.
⁣
😄 Creating a social strategy - paid or organic - can help you⁣ focus on community building, engagement, valuable content, and reach.

Here's the real deal: By aligning both organic and paid approaches, YOU can visualize success through a comprehensive social media presence, increased brand visibility, engagement, and achieving specific business KPIs, be it sales, leads, or brand recognition.

Want to have a similar experience like this client above? Follow for more to find out!

01/08/2024

You’ll never believed what happened. 🙌🏾
Magda Desir 👈🏾 follow + favorite

So, January was on its way in, and I was thinking, “How am I going to increase my reach on IG & FB by 10%?” Breathe. I got this.

Remember when I started out? I was all over the place, chasing every strategy people were out here doing. Lesson learned? Working the strategy that I know works BEST for me and my content. Now, let me tailor a guide for you based on my results.

📌 1. Master Consistent Habits: Because sporadic efforts bring sporadic results.
📌 2. Reflect on Past Mistakes: Use them as fuel, not baggage.
📌 3. Implement One New Strategy Each Month: Change comes from action, not just intention.

Now, let’s be real. I got lucky 🤷🏾‍♀️ and the algorithm was being “nice” that day. However, I was consistent with posting. Most don’t do this; they wing it and wonder why Q1 flies by without much ticked off their list. Not us, not this year.

Which focus area speaks to you?
A) Building Consistent Habits
😎 Reflecting on Past Mistakes
C) Implementing New Strategies

Hope that captures the essence of what you’re looking for!

If you’re vibing with this, let me know in the comments below! Dive deep, get that direction, and let’s make Q1 truly count. 🚀

Best believe I got my Q2 goals planned already after these results. It’s only up from here!

I remember when...I created this social media project for an after-school program for high school juniors and seniors. A...
01/05/2024

I remember when...

I created this social media project for an after-school program for high school juniors and seniors. And if you anything about teaching high school students 😳

I was nervous AF! 🤣 But let's get into this case study 👀

The instructions of this project were to have these high school students create a business and their ideal customer profile that displayed their customers' demographics, psychographics, and pain points.

Here's what happened:⁣
⁣
🌟 I sent them a link to a website where they can create their customer avatar for free.

💡 By having these students create their personas, this helped them get creative to where the results they produced were mind-blowing just by understanding their customers' pain points!
⁣
😄 When you understand your customers' pain points, you are not only helping yourself with your value proposition but you will know where your target audience is and how to reach them!

Here's the real deal: I was blown away by how these students came up with innovative companies, and mission statements and understood the assignment. They were easier to work with than adults! ⁣

Before I go, CREATE THAT PERSONA/AVATAR to understand your audience's pain points so you can reach them ONLINE!

Follow for more!

01/04/2024

Big or small, you've GOT to set goals. Here's why:

Magda Desir 👈🏾 follow + favorite

The dawn of a new year often brings new intentions and aspirations. But intentions without clear goals? Well, they remain just that — intentions. So, I've taken the liberty of setting some goals for you, my dedicated followers. Here's what I hope you'll achieve in the coming months:

1. Embrace Continuous Learning:
I can't stress this enough. The landscape of strategy is always changing. My goal for you is to commit to an hour of analyzing your data and refining your strategies for social.

2. Dive Deep into Self-reflection:
In my experience, the biggest growth in strategy comes from looking inward. I want you to truly understand what drives you, what scares you, and how you can leverage both.

3. Execute on One New Strategy:
You've been learning and reflecting; now, it's time to put that knowledge into practice. Trial and error is the name of the game, but every mistake is a stepping stone to success.

The problem many face is feeling overwhelmed with all the information out there. By focusing on these three key areas, you'll cut through the noise and build a solid foundation for the rest of the year.

Remember this: Your journey in strategy and targeting your audience isn't about perfection; it's about progress.

And these goals? They're all about setting you up for a year of undeniable progress. 📈

Which of these goals resonates with you the most?
A) Embracing Continuous Learning 📚
B) Deep Self-reflection 🧘
C) Executing New Strategies 🚀
[Feel free to change these to your own]

In the comments, share 1 goal you have this year. Save, share, and like if this resonates with you.

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