Ragan Communications

07/11/2025

Still sending newsletters no one reads? Hosting town halls that don’t connect?

Join us for “Revitalizing Newsletters and Town Halls to Drive Engagement” — a free webinar from Ragan featuring speakers from H&H, CBRE, Gorilla Glue, and more!

🎟️ Save your seat:

Join us for this essential 90-minute webinar to explore what’s worth keeping, what’s coming next, and how to ensure your internal comms tools drive action.

07/11/2025

📢 Return-to-Office communication strategies matter

This insightful Ragan piece shares how LEGO’s comms leader McCarthy is refining RTO messaging to balance compliance and culture. Highlights include:

✅ Framing RTO as a choice—not a mandate
🧩 Aligning policy with company values and business impact
🔄 Embedding two-way feedback loops to boost trust and engagement

Effective RTO communication isn’t just about going back—it’s about bringing people forward together.

Read more:

Authenticity and employee-centric messages can go a long way.

07/10/2025

Meet our Wonder Woman: Erin Creagh of SAP

In the newest article from Ragan’s Wonder Woman series, Erin Creagh, Head of North America Communications at SAP, shares how thoughtful observation, strategic storytelling and a human-centered approach can drive influence, impact and trust.

Her leadership journey—spanning Adobe, Workday, Publicis and now SAP—offers valuable lessons for today’s communications professionals navigating change and innovation.

Read the conversation with Erin here: https://link.ragan.com/3TxZqL7

07/10/2025

🤖 AI adoption is up—but communication hasn’t caught up.

According to Gallup, 44% of employees now use AI at work—but only 22% say their company has clearly communicated an AI strategy.

Our latest piece breaks down why comms must lead the way:
📣 Build trust
📘 Share guidelines
💡 Spotlight success stories

Read more:

07/10/2025

🎯 Sharpen your skills and get tactical at Ragan’s How-To Conference, a one-day virtual event on September 18!

From writing and storytelling to video, metrics, and AI — you’ll walk away with practical, actionable tips to elevate your communications immediately.

📅 Join us from anywhere!
🔗 Register now: https://link.ragan.com/4ewahyH

07/09/2025

🧠 Boost Content Engagement with Psychology

PR Daily's latest article reveals five psychological principles that can enhance your content's impact:
1. Serial Position Effect: Place key points at the beginning and end to improve recall.
2. "But You Are Free" Technique: Empower your audience by offering choices, increasing compliance.
3. Pratfall Effect: Admit minor flaws to appear more relatable and trustworthy.
4. Priming Effect: Use subtle cues to influence audience perception and behavior.
5. Open Loop Principle: Create curiosity by leaving questions unanswered, encouraging deeper engagement.

Incorporating these strategies can make your content more compelling and effective.

https://link.ragan.com/3TSnngg

Writing tips that play on the mind.

07/09/2025

When the CEO talks culture in the New York Times, comms pros should pay attention.

Look into the highlights presented by PR Daily on how Southwest’s CEO approached change, values, and leadership in a high-stakes interview.

Read the recap:

Plus: The benefits of in-house influencers; NASA partners with Netflix to expand audience.

07/09/2025

FREE Webinar

From misinformation to online activism—reputational threats move fast. Learn how to stay ahead, stay aligned, and respond with confidence.

Join us on July 17 for the "Threat Management: Preparing Your Comms Team for Crisis & the Spotlight" webinar, in partnership with Onclusive.

Sign up now:

Join us on July 17 for this FREE expert-led webinar where we explore how communications, legal, data and executive teams can align to monitor, detect and respond to threats before they escalate.

07/08/2025

If your people leaders struggle to deliver clear, timely, and aligned messaging, this course is for you.

Ragan’s Manager Communications Certificate Course teaches you how to equip managers to lead with clarity, activate culture, and drive engagement.

Enroll now: https://link.ragan.com/3IgQ9EY

07/08/2025

🌟 Amplifying Employee Voice & Social Impact at Cisco 🌟

Ragan highlights how Cisco’s internal communications fuel a powerful culture of purpose and community impact.

Key highlights:
• 80–85% of Cisco employees take part in volunteering, donations, and digital advocacy each year
• A data-driven CSR approach ties giving back to improved retention (+12%), promotions (+13%) and recognition (+22%)
• Inclusive networks and internal comms tools ensure employee voices guide social impact initiatives

By making community engagement a core part of its culture—and using digital tools and behavioral nudges—Cisco shows how employee communications can drive both purpose and performance.

https://link.ragan.com/3TPZkyq

How to go from the drawing board to making a tangible difference.

07/08/2025

💡 Courageous Leadership in Crisis: Insights from NSPRA President Heidi Vega

In a moving Ragan feature, NSPRA President Heidi Vega—an Air Force veteran and seasoned communications leader—shares how empathy and a “fail-forward” mindset empower leaders to guide teams through their toughest moments.

Key takeaways:
• Lead with empathy to build trust and resilience
• Embrace courageous transparency during uncertainty
• Learn and grow by failing forward—every setback is a chance to strengthen

Whether in crisis or steady state, this kind of leadership transforms teams and fuels organizational confidence.

https://link.ragan.com/4nuLHCp

Heidi Vega shares how empathy and a “fail forward” mindset help her guide teams through their hardest days.

07/07/2025

🌍 5 Smart Tips to Refocus Your Sustainability Communications 🌍

Ragan’s latest article shares essential best practices for making your sustainability messaging authentic and impactful:
1. Avoid jargon — speak in clear, everyday language
2. Get specific — share real numbers and actions, not empty claims
3. Provide context — explain the why and how behind your goals
4. Stay honest — spur transparency, even about challenges
5. Prioritize your comms — make sustainability storytelling a strategic focus

Use these tips to build trust, avoid greenwashing, and truly connect with stakeholders.

https://link.ragan.com/4evYa4V

It's time to change.