Novel Media

Novel Media Brand exposure and engagement through beautifully executed video campaigns.

Novel Media is a collaboration of experienced and impassioned media professionals working with companies and organizations to increase their brand exposure through beautifully executed yet affordable video campaigns. Company founder, Cameron Gordon, has been in the media business working for small production companies in New York City for nearly 10 years and has produced and edited feature length

documentaries, episodic television, branded content and commercials for high profile companies and organizations.

New Work: Muhammad Ali & Purpose  http://www.getnovel.com/blog/2015/10/5/new-work-muhammad-ali-purpose
10/08/2015

New Work: Muhammad Ali & Purpose http://www.getnovel.com/blog/2015/10/5/new-work-muhammad-ali-purpose

We are very excited to announce a new "business-friendship" with an amazing non-profit called Fight For Children.  The group, based in DC, is an incredible advocate for early childhood education.  This relationship is especially exciting because we're also working with two iconic properties - Under…

Blog: NFLPA Collegiate Bowl  http://www.getnovel.com/blog/2015/10/5/nflpa-collegiate-bowl
10/06/2015

Blog: NFLPA Collegiate Bowl http://www.getnovel.com/blog/2015/10/5/nflpa-collegiate-bowl

So, amazingly, it's already time to start thinking about the 2016 NFLPA Collegiate Bowl.  In advance of that game, we wanted to share some recent highlights that we put together to celebrate the annual event. We're very excited for this year's game as we'll have another opportunity to work with a ha…

Blog: Ava's Dream  http://www.getnovel.com/blog/2014/11/25/a-true-fairy-tale
12/08/2014

Blog: Ava's Dream http://www.getnovel.com/blog/2014/11/25/a-true-fairy-tale

We had the great honor of being asked by Northwestern University's Lurie Children's Hospital to produce the campaign video for the Children's Research Fund (CRF).  The work that the incredible team of doctors and researchers do at the hospital has directly contributed to kids overcoming some very se…

Blog: Some Abnormal Deliveries in Normal, IL  http://www.getnovel.com/blog/2014/11/25/some-abnormal-deliveries-in-normal...
12/04/2014

Blog: Some Abnormal Deliveries in Normal, IL http://www.getnovel.com/blog/2014/11/25/some-abnormal-deliveries-in-normal-il

The third and unfortunately final stop on the Pizza Hut Flavor of Now tour was Normal, Illinois - wrapping up our weeklong trek through some regrettably named cities (Boring, Maryland and Bland, Missouri being the others).  In Normal, a large number of....let's call them non-mainstream pizza deliver…

Blog: Anything but Bland, Missouri  http://www.getnovel.com/blog/2014/12/1/anything-but-bland
12/01/2014

Blog: Anything but Bland, Missouri http://www.getnovel.com/blog/2014/12/1/anything-but-bland

Stop number two on the Pizza Hut Flavor of Now tour was beautiful Bland, MO.  Although it may feel like winter in most of the country, it is most decidedly fall, y'all.   This sign soon to be replaced with the "Celebrating 113 Years" sign in 2015. And that means it's time for the infamous Bland, Mis…

Blog: Not So Boring, Maryland  http://www.getnovel.com/blog/2014/11/25/not-so-boring-maryland
11/25/2014

Blog: Not So Boring, Maryland http://www.getnovel.com/blog/2014/11/25/not-so-boring-maryland

Our amazing business-friends at Invision Agency partnered up with Olson Engage PR to help spread the word about the new Pizza Hut Flavor of Now menu which rolled out nationwide on November 19th.  The first stop on this multi-city tour: Boring, MD. I'll be the judge of that... I'm sure you've heard o…

New Work: FedEx Air & Ground NFL Campaign  http://www.getnovel.com/blog/2014/11/5/new-work-fedex-nfl-air-ground-campaign
11/05/2014

New Work: FedEx Air & Ground NFL Campaign http://www.getnovel.com/blog/2014/11/5/new-work-fedex-nfl-air-ground-campaign

We were tapped by the agency Team Epic to create video collateral for FedEx's Air & Ground NFL Player of the Week campaign.  For those unfamiliar with the awards, they are given out weekly to the top quarterback (air) and running back (ground).  It is one of FedEx's most successful sports marketing…

Blog: Working with kids - in which we try and fail to do the splits. http://www.getnovel.com/blog/2014/10/29/working-wit...
10/29/2014

Blog: Working with kids - in which we try and fail to do the splits. http://www.getnovel.com/blog/2014/10/29/working-with-kids

Filming with kids can be very challenging.  They have different needs and priorities than adults and for the most part, you really need to understand how they operate as individuals.  Moods are much more important, and pronounced, in a child than in an adult.  I personally haven't had many opportuni…

New work: Football Players & Power Tools http://www.getnovel.com/blog/2014/10/7/football-players-power-tools
10/07/2014

New work: Football Players & Power Tools http://www.getnovel.com/blog/2014/10/7/football-players-power-tools

Our hero, Quinton Coples, masterfully utilizes every tool at his disposal in the workshop to create the ultimate toy - but comes up quite a bit short.  HOWEVER - if you can come up with a better toy than Quinton, you just might get that sweet, sweet license!

Blog:Location, Location, Location  http://www.getnovel.com/blog/2014/10/2/location-location-location
10/02/2014

Blog:Location, Location, Location http://www.getnovel.com/blog/2014/10/2/location-location-location

Spark Workshop in Brooklyn - one of my new favorite locations Like I always (errr...will start to) say, what's true in real estate is true in production.  While we have many tricks up our sleeves to combat it, there is nothing worse than being forced to shoot in a place that just doesn't look good o…

New Work: The Parallax Paradigm http://www.getnovel.com/blog/2014/9/19/the-parallax-paradigm
09/19/2014

New Work: The Parallax Paradigm http://www.getnovel.com/blog/2014/9/19/the-parallax-paradigm

So whether you've known the term or not, I'm sure you've seen video that's incorporated the parallax technique. I first saw it in the documentary "The Kid Stays in the Picture" about Robert Evans. It's not quite 2D and it's not quite 3D but it sort of sits in the middle. Essentially you take stil…

On the blog: Where do ideas come from?  http://www.getnovel.com/blog/2014/8/28/where-do-ideas-come-from
08/28/2014

On the blog: Where do ideas come from? http://www.getnovel.com/blog/2014/8/28/where-do-ideas-come-from

When a business-friend (we don't like the word "client" so that's our new term for you guys...for now...we love you!) comes to us, about half the time they are specific (to varying degrees) about what they need done and the other half they have a goal in mind but no real roadmap yet of how to get th…

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