Novel Media

Novel Media Brand exposure and engagement through beautifully executed video campaigns.

Novel Media is a collaboration of experienced and impassioned media professionals working with companies and organizations to increase their brand exposure through beautifully executed yet affordable video campaigns. Company founder, Cameron Gordon, has been in the media business working for small production companies in New York City for nearly 10 years and has produced and edited feature length documentaries, episodic television, branded content and commercials for high profile companies and organizations.

Blog: NFLPA Collegiate Bowl  http://www.getnovel.com/blog/2015/10/5/nflpa-collegiate-bowl
10/06/2015
NFLPA Collegiate Bowl

Blog: NFLPA Collegiate Bowl http://www.getnovel.com/blog/2015/10/5/nflpa-collegiate-bowl

So, amazingly, it's already time to start thinking about the 2016 NFLPA Collegiate Bowl.  In advance of that game, we wanted to share some recent highlights that we put together to celebrate the annual event. We're very excited for this year's game as we'll have another opportunity to work with a ha…

Blog: Ava's Dream  http://www.getnovel.com/blog/2014/11/25/a-true-fairy-tale
12/08/2014
Ava's Dream

Blog: Ava's Dream http://www.getnovel.com/blog/2014/11/25/a-true-fairy-tale

We had the great honor of being asked by Northwestern University's Lurie Children's Hospital to produce the campaign video for the Children's Research Fund (CRF).  The work that the incredible team of doctors and researchers do at the hospital has directly contributed to kids overcoming some very se…

Blog: Anything but Bland, Missouri  http://www.getnovel.com/blog/2014/12/1/anything-but-bland
12/01/2014
Anything but Bland, Missouri

Blog: Anything but Bland, Missouri http://www.getnovel.com/blog/2014/12/1/anything-but-bland

Stop number two on the Pizza Hut Flavor of Now tour was beautiful Bland, MO.  Although it may feel like winter in most of the country, it is most decidedly fall, y'all.   This sign soon to be replaced with the "Celebrating 113 Years" sign in 2015. And that means it's time for the infamous Bland, Mis…

Blog: Not So Boring, Maryland  http://www.getnovel.com/blog/2014/11/25/not-so-boring-maryland
11/25/2014
Not So Boring, Maryland

Blog: Not So Boring, Maryland http://www.getnovel.com/blog/2014/11/25/not-so-boring-maryland

Our amazing business-friends at Invision Agency partnered up with Olson Engage PR to help spread the word about the new Pizza Hut Flavor of Now menu which rolled out nationwide on November 19th.  The first stop on this multi-city tour: Boring, MD. I'll be the judge of that... I'm sure you've heard o…

Blog: Working with kids - in which we try and fail to do the splits. http://www.getnovel.com/blog/2014/10/29/working-wit...
10/29/2014
Working with Kids

Blog: Working with kids - in which we try and fail to do the splits. http://www.getnovel.com/blog/2014/10/29/working-with-kids

Filming with kids can be very challenging.  They have different needs and priorities than adults and for the most part, you really need to understand how they operate as individuals.  Moods are much more important, and pronounced, in a child than in an adult.  I personally haven't had many opportuni…

On the blog: Where do ideas come from?  http://www.getnovel.com/blog/2014/8/28/where-do-ideas-come-from
08/28/2014
Where do ideas come from?

On the blog: Where do ideas come from? http://www.getnovel.com/blog/2014/8/28/where-do-ideas-come-from

When a business-friend (we don't like the word "client" so that's our new term for you guys...for now...we love you!) comes to us, about half the time they are specific (to varying degrees) about what they need done and the other half they have a goal in mind but no real roadmap yet of how to get th…

Full Circle ...in which we relate video to whale blubber.  http://www.getnovel.com/blog/2014/8/11/full-circle
08/11/2014
Full Circle

Full Circle ...in which we relate video to whale blubber. http://www.getnovel.com/blog/2014/8/11/full-circle

Flat-ish screen TV.  You might want to keep your seat a little further away though. One of my foundational theories is that video storytelling has come back full circle to the business model of its origins.  Hear me out.  In television's early years, the vast majority of programming was produced and…

Quick Turnarounds  http://www.getnovel.com/blog/2014/7/31/quick-turnarounds
08/04/2014
Quick Turnarounds

Quick Turnarounds http://www.getnovel.com/blog/2014/7/31/quick-turnarounds

I've noticed that a big (and growing) percentage of our business involves editing and delivering content on site at a shoot.  It's amazing because this hardly would have been possible without a TV truck or a very elaborate and complicated setup even just a few years ago.  Now we can shoot and delive…

Blog: Working with Athletes
07/29/2014
Working with Athletes

Blog: Working with Athletes

  Given our portfolio, it's probably not surprising that we love working with athletes.  It's been a huge part of our business through many of our partnerships.  Professional and even college athletes are a different breed.  I think it's something about spending so much time in the locker room envir…

Blog: Star Power
07/23/2014
Star Power

Blog: Star Power

Wow - what a fantastically diverse group of people to interview.  We've worked with the Starkey Hearing Foundation for Invision Agency before and when we heard about this project in Minneapolis, despite running ragged with other commitments, we had to find a way to get there.   Starkey was holding i…

Our interview with Hillary Clinton for the Starkey Hearing Foundation.
07/22/2014

Our interview with Hillary Clinton for the Starkey Hearing Foundation.

On the Blog: 2014 NFLPA Rookie Premiere
06/30/2014
2014 NFLPA Rookie Premiere

On the Blog: 2014 NFLPA Rookie Premiere

One of the most important dates on any sports marketer's calendar is the NFLPA Rookie Premiere.  More than forty of the most marketable incoming NFL rookies descend on Southern California for this annual activation extravaganza.  The players get their heads scanned for the Madden game, shoot commerc…

New on the blog:  http://www.getnovel.com/blog/2014/6/19/20-yard-line
06/26/2014
20 Yard Line

New on the blog: http://www.getnovel.com/blog/2014/6/19/20-yard-line

Long story short, we needed a large piece of turf, suitable for an interview backdrop for a shoot at the 2014 NFLPA Rookie Premiere (more on the event to follow).  Since it was the 20th anniversary of the Rookie Premiere, we made large stencils and were planning on painting a blank piece of turf wit…

Thrilled. That's how we feel about our new website. Come and stay for a spell: www.getnovel.com
06/24/2014
Novel Media

Thrilled. That's how we feel about our new website. Come and stay for a spell: www.getnovel.com

Brand exposure and engagement through beautifully executed video campaigns.

Blog Post: Making Good Internet http://www.getnovel.com/blog/2014/6/23/making-good-internet
06/23/2014
Making Good Internet

Blog Post: Making Good Internet http://www.getnovel.com/blog/2014/6/23/making-good-internet

I've spent thousands of hours of my life in edit rooms.  And when the editor made a bad cut or a producer asked for something that just didn't end up working, someone would inevitably joke that we were "Making good television".   For some reason, it never got old.  Now that we have focused far more…

Indy 500 http://www.getnovel.com/blog/2014/6/11/indy-500
06/20/2014
Indy 500

Indy 500 http://www.getnovel.com/blog/2014/6/11/indy-500

We got a last minute call from our longtime partner, Invision Agency, a few days before the Indy 500 and it was for a job we had to take.  I’ve never personally been a race fan but there was always something that caught my attention about the largest single-day sporting event on earth. Long story sh…

's cover photo
06/20/2014

's cover photo

Race day for Novel Media at the Indy 500.
05/25/2014

Race day for Novel Media at the Indy 500.

We're very excited to be working our first Indy 500!
05/24/2014

We're very excited to be working our first Indy 500!

04/07/2014

On our 1 yr anniversary, we want to thank all our partners, collaborators and friends for an amazing first year in business! #grateful

From last night's get together at the New York Athletic Club. Thanks for having us, Locke & Lord!
06/19/2013

From last night's get together at the New York Athletic Club. Thanks for having us, Locke & Lord!

Cherry red convertible for the Novel Media #CorporateRetreat.  Note the #ConvertibleHair.
06/04/2013

Cherry red convertible for the Novel Media #CorporateRetreat. Note the #ConvertibleHair.

Company retreat to Bear Mountain.
06/02/2013

Company retreat to Bear Mountain.

Thank you.
05/27/2013

Thank you.

Editing our Larry King interview. #RookiePremiere @nflplayers
05/17/2013

Editing our Larry King interview. #RookiePremiere @nflplayers

05/16/2013

Just interviewed Larry King!

The 2013 NFLPA Rookie Premiere Rooftop Pool Party
05/16/2013

The 2013 NFLPA Rookie Premiere Rooftop Pool Party

05/10/2013

Really hoping that "Call Me Maybe" is the song of the summer again this year.

Redrum in Red Hook
05/09/2013

Redrum in Red Hook

05/07/2013

Novel Media Corporate Policy No. 3: "There's not enough sax and violins on television" - unknown. #NMCP

Novel Media does not necessarily endorse this message.
05/07/2013

Novel Media does not necessarily endorse this message.

Okay so nevermind Greenpoint.  Change of plans. Novel Media is moving to DUMBO instead.
05/04/2013

Okay so nevermind Greenpoint. Change of plans. Novel Media is moving to DUMBO instead.

05/03/2013

Novel Media Corporate Policy No. 2: Shorts are mandatory on Fridays. Year round. #NMCP

04/30/2013

Novel Media Corporate Policy No. 1: He who laughs last, thinks slowest. #NMCP

View from just outside Novel Media's future world headquarters in Greenpoint.
04/23/2013

View from just outside Novel Media's future world headquarters in Greenpoint.

Novel Media's new neighborhood - Greenpoint, Brooklyn.
04/22/2013

Novel Media's new neighborhood - Greenpoint, Brooklyn.

Twitter looking to add more video content (via @sfist) http://ow.ly/k8hDN
04/17/2013
Twitter Wants To Run More Video Ads

Twitter looking to add more video content (via @sfist) http://ow.ly/k8hDN

Twitter is racing — racing! — to bring more video advertising to the site. The San Francisco-based company is reportedly in talks with NBC and...

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