12/10/2024
🚴♂️✨ Big news from one of our OG Bianco Artists, ! Besides photography, Adam’s love for two wheels has always inspired us—from motorcycles to MotoGP to cycling and back again, his passion knows no bounds. Over the years, he’s pulled us into the world of bike racing, from obsessing over the drama of the Tour de France to cheering at bike races (which, trust us, is wildly fun to watch with him).
When the photo industry significantly shifted during the pandemic, Adam decided to use the downtime to learn how to build bicycle frames—something he’s wanted to do since he was a teenager working as a mechanic in his hometown Chicagoland bike shop. After successfully building his first frame, the fire was lit. He soon expanded his creative pursuits and officially opened Hoff Cycles in 2023, a custom steel bicycle company based in Bethlehem, PA. In true Adam fashion, Hoff Cycles has quickly become a standout in the bike community. A small detail we especially love is its signature “ABRACADABRA” head badge, symbolizing good luck, healing, and all-around good vibes—a true representation of what bikes and cycling mean to Adam.
Around the same time, and thanks to the grit and vision of Adam’s good friend and fellow racer , they cofounded the Hoff Cycles Cyclocross team in 2023, along with the support of all-around badass racer . They’ve been tearing it up on hand-built Hoff Cycles bikes for the past year, proving what’s possible when creativity meets determination.
When the opportunity came at the start of the 2024 cyclocross season for Bianco Artists to sponsor the team, we jumped at the chance. Supporting the dreams of our artists—on or off set—has always been at the heart of what we do. We couldn’t be prouder to support Adam in his continued passion for photography and in his growing Hoff Cycles family.
Go give them a follow at and , and join us in celebrating this exciting ride!
Photos credits
All images except slide 3 & 8 are by and slide 5 is by . 🙌
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