09/16/2026
Last year a product design consulting group asked me to shoot a conversation between six experts in the field. We shot at the Chicago Brand Museum, and spent half a day getting it on video.
It was a fun shoot, and they were professional, and easygoing. I shot with two cameras, extra lighting - natural light filled the space - and two boom mics. I'm happy with how this turned out (the client did the editing, and all footage is mine).
The context of their conversation was the Tropicana orange juice carton re-design a few years ago, that caused a 19% drop in sales....