03/09/2026
Most organizations don’t have a marketing problem.
They have a story problem.
When people can’t quickly understand the story — the problem, the path forward, and why it matters — they simply move on.
That’s why the StoryBrand (SB7) framework works so well.
I wrote a short piece about why clarity beats cleverness in marketing every time.
Read it here:
https://tinyurl.com/mry99ub3
Humans don’t think in spreadsheets. We think in stories. From childhood fairy tales to the films we quote with friends, stories are how we understand the world. They help us make sense of conflict, purpose, and what it means to win.That’s why the StoryBrand Framework (SB7) works so well.It doesn...