Cincinnati Podcast Studio

Cincinnati Podcast Studio Video podcasting for trustworthy businesses.

Become the obvious choice in your market, not the best-kept secret.
📍 Cincinnati, Ohio • Northern Kentucky • Dayton, Ohio

06/24/2026

They're tired of the same questions.

Business Podcast Interview Pro Tip: Research to ask different questions or get them talking about different angles on the same thing. Here’s what I mean…

A while back I had the privilege of interviewing a guy named Caleb Ralston.

Caleb is an amazing branding expert and he was making the rounds on multiple podcast. To this day, I’m not sure why he was gracious enough to say yes to me, but he did.

Anyways, in doing my research, I listened to multiple podcast interviews that he did. I paid attention to the questions that he really came alive for and the ones he wasn’t so passionate about.

Then I made sure that I asked him slight different questions or different angles on the same things that he talks about so that some of the questions would be a bit more fresh and not just him saying the exact same thing just on a different podcast.

Now, if you get popular podcast guests, you may be getting some of the same thing because they are passionate about that thing.

But the goal here is to really try and get the guest to say, “that’s a good question…”

And ultimately, you want your audience to be able to get something different from your interview than they would from another podcast.

06/24/2026

Prepare well enough to ask the right questions that your guest will take it and run with it.

Ask them the things you know they are passionate about. The things they have a soap box for. The things they could talk about for days. But then channel it. Come at it from maybe a different perspective than they normally are asked about.

Just whatever you do, don't sent them the questions ahead of time...just topics. :)

This Business Podcast Interviewer Pro Tip brought to you by Brian Erickson / Cincinnati Podcast Studio.

06/22/2026

Jargon happens when we get nervous.

If you're a leader in an organization and you invite your employees onto the podcast, it's important to make sure that they feel comfortable. They might try to impress you, and they will either freeze or get a bit into the weeds.

What you want is for them to tell stories and share perspective. So guide them towards the stories you want them to tell, and do the things you can to make them feel at ease.

Business Podcast Interviewer Pro Tip by Brian Erickson / Cincinnati Podcast Studio.

06/21/2026

It's honestly a gift, not a right, that someone would listen to your podcast.

Think about it: time is the one thing that is finite, that no one person can earn more of or get back. So the fact that someone would spend their precious minutes listening to us is a huge privilege, and we need to treat it that way. We need to make sure that w're doing what we can to bless the person on the other side of the screen or whose ears our voices are in.

Business podcasting isn't just a a medium for self-expression...it's a way to create value for others.

06/19/2026

One of the hardest things when you're hosting a podcast with employees or coworkers, is to talk too much like "insiders" - you need to talk more like a proxy for the audience.

It's good to have friendly banter, etc...but make sure you are still keeping the audience in mind. Ask the questions and draw out the insights that you as an insider know, so that your audience will get to understand more about how you all think and operate.

Podcast Interviewer Pro Tip brought to you by Brian Erickson / Cincinnati Podcast Studio

06/19/2026

In Brian's experience, sometimes you can over prepare the guest.

If you don't want super rehearsed responses, it's better to just share with folks the theme and the topic that you want to talk about in general. Then ask them questions that will set them up to win. No "gotcha" questions. Just open-ended questions that will let them share their perspectives and experiences.

This Podcast Interview Pro Tip is brought to you by Brian Erickson / Cincinnati Podcast Studio.

06/17/2026

Especially in the business world, when people get nervous, they get jargon-y.

One of the best things you can do as a host is ask, "wait, what does that mean?"

Asking those clarifying questions is a help to your audience...and if you ask enough, it sometimes clues the guest that they need to start speaking a bit more casually.

06/16/2026

Brian nailed it.

Great interviewers are never just along for the ride. They've done the right amount of prep to know what they are getting into prior to the recording. But the key is, you have to know where you are going. You have to know how you want to start, how you want to end, and the perspective and theme that you want the entire conversation to live in.

When you have that, you're way less likely to lose control of a conversation. Instead, you'll actually get the result that you want.

06/12/2026

I literally just had this conversation this week.

I think sometimes the problem that audio-only podcasts face is that they try to mimic the kinds of posts that video podcasts are capable of, but they fall flat.

My honest opinion is that audio-only podcasts should try to stay away from video, unless they can use b-roll or something as the visuals that go along with the audio. Don't do a graphic with waveform audio. People don't want to consume that.

My suggestion is to treat audio-only repurposing as a separate thing:
- Post graphics with quotes
- Post just quotes
- Take several photos during the recording (or even videos with your phone) that you can post later along with commentary on what you talked about
- Or, use b-roll & photos that cycle through as the audio is going if you want to create a short-form video

The reason why video podcasting is so great is because it's so easy to repurpose into content that most people can enjoy or is easy to consume. Audio-only struggles with that. But if you can think about the posts differently, then you won't look like you have sub-par product. You just have a different one. :)

06/10/2026

Audio-only podcasting has a ceiling. If you want to grow on YouTube, audio alone won't get you there...the platform simply doesn't surface it (at least not well). And the stat that should get your attention: the majority of YouTube's watch time now happens on connected TV screens (CTV).

There are certainly ways of building an audience with an audio-only podcast. For sure.

But, if you are a business in 2026, you need to try to be everywhere possible, and the only way to produce and repurpose content well, is through video.

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