12/10/2025
Always. Be. Experimenting.
This is what keeps you from putting all that energy into things that don't work.
Time is short, so don't just podcast or create content just because your marketing person says you should (but seriously, you should). ;)
Take just a bit more time to evaluate and experiment so that the bulk of the time you do put into creating that podcast will actually give you the best change of helping your audience know, like, and trust you.