Eddie Childs: Professional Writer & Editor, Social Media Specialist

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Eddie Childs: Professional Writer & Editor, Social Media Specialist

Professional writer, journalist, content marketer, SEO enthusiast, and social media specialist

Eddie Childs is a professional writer, an experienced editor and a veteran journalist. Since graduating from the University of Georgia, his writing has been featured in numerous publications including Boating World, The AutoPILOT Magazine, The Flagpole, Creative Loafing (Atlanta), UGA's The Red & Black, JamBase.com, An Honest Tune, MarineMax Lifestyles, LineUP the Magazine, Business To Business, M

en's Book (Atlanta), Today's Chiropractic Lifestyle, Cobb In Focus, Blush, CHARGED Electric Vehicles Magazine, FootballNation.com, NFLSoup.com, Adult Soccer Chronicles, KnowAtlanta and Catalyst. His fields of specialty as a writer include politics, business, sports, boating, aviation, health care, lifestyle, music, literature, language, humor, history and culture. Eddie also has worked in the technical writing field, reviewing content for Avid Custom Media, and developing SEO web pages and case studies for Billian's HealthDATA, Atlanta attorney William Head, myBoat.com, and the Medical Doctors Association. Additionally, Eddie is an experienced social media manager — having exponentially increased social media followers both for myBoat.com and KNOWAtlanta. Ask any of these companies, and they will tell you he specializes in developing timely, well-written and customized content for his clients.

09/03/2020

“... even a rudimentary knowledge of marketing (from those text books that we no longer read) would tell us that strategy should be combined with creativity for optimum effect.”

Marketing theory is a constant battle between opposing viewpoints, but an open mind and accurate data set will show you usually need to adopt both perspectives.

08/29/2020

“Regulatory pressure, a contentious relationship with Google, and the maturation of Apple’s Siri and iCloud are presenting an opportunity for Apple to create and launch a search engine. There are several signs right now that indicate Apple may be doing just that.”

Changes in Spotlight Search on iOS and iPadOS 14 beta, a significant update to its Applebot support page, and an increase in crawling from AppleBot signify that Apple may be launching a search engine soon.

08/16/2020

Facebook’s new online events tool “is currently a free product that enables ‘businesses, creators, educators and media publishers’ to set up paid events or classes online and keep 100% of the revenue themselves — except on iOS, where event hosts must give up the 30% ‘App-Store tax,’ as Facebook called it.”

The new all-in-one tool will be free for at least a year, the company says.

08/12/2020

This particular principle of online reputation management can be as personal as it is frustrating. And it’s a question we get from our agency’s clients all the time. Excellent post by Greg Gifford.

Fake reviews from people you know weren't customers are frustrating. In this week's video, I share the secret for responding the right way so that the reviews won't hurt your reputation.

08/03/2020

Google is expanding its GLSA program to encompass professional services (lawyers, financial planners and realtors); currenly in testing for San Diego and Houston.

After successful test, the program goes into general availability.

07/26/2020

TL;DR - Facebook says the posts with the most reach are the most popular and most highly viewed; not the posts with the most visible
engagement (likes, shares, etc.). Engagement posts, notably, are not considered “optimized ad spend” for purposes of Facebook partnerships, while posts optimized for reach are.

Facebook’s Head of News Feed shares some surprising insights about top performing content on the platform.

07/23/2020

Google says you can’t optimize for Discover like you can Search. But Google recently acknowledged that Discover factors in E-A-T so... draw your own conclusions.

Google has updated the help document on Google Discover. It has been almost completely revamped but one of the more interesting areas of the update is the section added to E-A-T. I mean, we know Goo

12/15/2017

... As opposed to “dumb search,” which apparently is what Microsoft thinks we’re all doing currently.

None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.

10/06/2017

On high traffic days, costs could soar as high as double the budget you have set.

Google made a significant change to how AdWords budgets can be used, and advertisers are not the least bit happy.

10/01/2017

Forgetting about the technical part of SEO can be a serious mistake.

Learning how to set up robots.txt and meta robots tags is paramount to success in technical SEO. This short guide will help you implement them correctly.

09/26/2017

Ouch, Bing. That’s gotta hurt.

After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner.

09/16/2017

Think your PPC ad copy doesn't matter? Think again.

It's true. Most ads suck. Here are 7 ad copy tests will help your ads suck less by increasing CTR, improving quality score, and growing conversions.

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