JM Communications

We are a boutique digital communications agency serving small businesses & nonprofits.

03/24/2023

Turning digital marketing into conversions is like helping someone up a ladder: If the steps require them to reach too far, they won't climb. Make each call-to-action reasonable for where your audience is in their engagement relationship with your organization.

03/23/2023

Many people make the mistake of thinking that paying for ads will bring them the kind of response and engagement they're not seeing from their organic efforts. But if your messaging is doing nothing for you organically, paid advertising won't do much for you either . . . except waste your money. Unless you have a big announcement, save the ad money until you have enough data to know what gets noticed by your target audience.

03/22/2023

Including images with as many posts as possible is an excellent way to make your posts stickier—that is, to get more people to stop and look. Carousels (a collection of images) is even better. And video is best of all.

03/21/2023

Check your website regularly to ensure that all information is up-to-date, relevant, and still aligning with your brand messaging. Maintaining a blog—even just one short post a week—is also a great way to keep your website on search engines' radars.

03/20/2023

Make sure your website is informative, engaging, easy to navigate, and has lots of call-to-action (CTA) buttons to keep people exploring and moving toward conversions. Also, it pays to invest in quality SEO, both on-page and off-page.

03/17/2023

Look at what gets results . . . and what gets crickets. Which posts get people talking? Which kinds of media have the most impact? Which ads see the most conversions? Digital marketing isn't a science. What works for you and your audience should be always changing, always adapting, always innovating.

03/16/2023

Messaging pillars uphold your brand story and guide the content "buckets" that will populate your content strategy.

03/15/2023

Creating customer personas for your target audiences can help you visualize an individual that you're communicating with in your marketing content. Doing this will make your content more personable, natural, and engaging.

03/14/2023

As the saying goes, "If you don't know where you're going, any road will get you there." But if you're going to invest time and money into a digital marketing strategy, make sure you know what your organization is seeking to get out of it. And be sure your goals are SMART: specific, measurable, attainable, relevant, and timely.

03/13/2023

Who you (an individual) are and who your organization's brand is—these are different personas and voices. Make sure you've done the work to clarify your brand identity and messaging before you start posting anything.

03/10/2023

Let's face it: There's A LOT of marketing noise out there. And while there's value in looking around at what your competitors are doing, it's even better to notice what they're NOT doing. Where are the gaps that need to be filled? What are the needs that are being overlooked? How can you try something that no one else is even thinking about? Be willing to get creative. Innovate. Take risks. That's what will set you apart and get you noticed.

03/09/2023

To be human is to be a part of a tapestry of stories. We think in stories and, more importantly for your organization, we *remember* in stories. Stories make us feel, make us think, and connect us to others. When we tell our stories, we participate in something larger than ourselves. BUT . . . storytelling is hard. What do we include, and what isn't core to our message? What clarifies who we are to others, and what only serves to confuse others? Bringing in someone to help you hone your story and messaging will reap dividends not just in terms of marketing, but also in understanding why you do what you do.

Address

Cleveland Heights, OH

Telephone

+12162131716

Website

http://josephinemoore.com/

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