Business Chop

Business Chop 🚀 Business Chop with Audrey "Tech Diva" Wiggins—where entrepreneurs get real solutions, expert insights & game-changing tips. 🎙️💡

Whether you are a startup or seasoned entrepreneur our conversations will inspire, empower and offer you value for your time. Hear business professionals chop it up with tips, hacks, resources, stories of success and failure and how they rise to the challenge of entrepreneurship. Guests speak frankly about everything from marketing, management, employees, outsourcing, technology, pricing and more.

They bring solutions to meet today's business challenges. Your host, Audrey "Tech Diva" Wiggins, is an entrepreneur of over 30 years. She understands the challenges and host guests that bring relevance, excitement and solutions to our journey.

Hiring shouldn't feel like an impossible triangle—burning cash for top talent, settling for low-cost underperformance, o...
07/02/2025

Hiring shouldn't feel like an impossible triangle—burning cash for top talent, settling for low-cost underperformance, or missing your growth moment altogether. In this episode of The Business Chop, we chop it up with Luis Derechin, CEO of Nir Yu, who introduces us to a smarter way forward: R.E.M.O.T.E. Intelligence. https://businesschop.info/episode/missionaries-not-mercenaries-redefining-remote-work-culture-with-luis-derechin

Luis breaks down his proven framework for building high-performance teams with Latin American talent without sacrificing quality, speed, or company culture. We unpack the seven deadly sins of remote hiring, how to scale without the burnout, and why hiring missionaries (not mercenaries) will transform your business. From onboarding to performance metrics to pay transparency, Luis shows us how to rethink outsourcing, starting with a mindset shift. Find episode here https://businesschop.info/episode/missionaries-not-mercenaries-redefining-remote-work-culture-with-luis-derechin

If you’re a solopreneur or startup leader struggling to scale smart, this conversation might be your game changer.

Key Takeaways:

Why traditional outsourcing fails growing companies

The 6 pillars of R.E.M.O.T.E. Intelligence

Latin America’s “hidden goldmine” of talent

How to find and retain mission-driven remote team members

Busting myths about communication and culture fit

Connect with Luis Derechin:
đź”— Find him on LinkedIn https://www.linkedin.com/in/luisderechin

Brought to you by Altogether Marketing LLC Celebrating 18 years of elevating brands with strategy, design, and digital tools.

With The Audrey Wiggins Show – We just got recognized as one of their top fans! 🎉
06/29/2025

With The Audrey Wiggins Show – We just got recognized as one of their top fans! 🎉

With PodMatch – We just got recognized as one of their top fans! 🎉 THANK YOU!
06/29/2025

With PodMatch – We just got recognized as one of their top fans! 🎉 THANK YOU!

From Struggle to Seven Figures Building Recurring Revenue Systems with Andy AudateIn the fast-paced world of high-ticket...
06/29/2025

From Struggle to Seven Figures Building Recurring Revenue Systems with Andy Audate

In the fast-paced world of high-ticket sales, capturing leads and converting them into loyal customers is an art form. Enter Andy Audate, a marketing maestro who has helped over 9,500 entrepreneurs generate more than $20 million in revenue. In this episode of Business Chop, Andy shares his proven strategies for scaling businesses and maximizing profits through webinars and recurring revenue models.

00:04:36Scaling a SaaS Business: The SORS System

00:05:38Transitioning to Recurring Revenue Models
https://businesschop.info/episode/from-struggle-to-seven-figures-building-recurring-revenue-systems-with-andy-augate

KEY MOMENTS

00:00:00Introduction to High Ticket Sales and Webinar Strategies

00:01:59The Number One Marketing Mistake: Failing to Capture Leads

00:03:13The MWSBO Framework for Effective Webinars

00:04:36Scaling a SaaS Business: The SORS System

00:05:38Transitioning to Recurring Revenue Models

00:10:55Organizing and Focusing Your Business

00:14:16Mindset Shifts for High-Ticket Pricing

00:19:14Client Success Story: From Struggle to Seven FiguresAudrey Wiggins Altogether Marketing LLC PodMatch

Breaking Free from Smart Goals Why Stupid Goals Work Better with Coach Ken Williams. Have you ever felt stuck in your ca...
06/28/2025

Breaking Free from Smart Goals Why Stupid Goals Work Better with Coach Ken Williams.

Have you ever felt stuck in your career, unsure of how to move forward or achieve your goals? You're not alone. Many entrepreneurs and professionals struggle with traditional goal-setting methods that often leave them feeling frustrated and unfulfilled. But what if there was a different approach that could reignite your passion and help you create meaningful experiences in your professional life?

I recently had the pleasure of speaking with Ken Williams, a life coach and author who has developed a unique framework for goal-setting called "STUPID Goals." This innovative approach challenges conventional wisdom and offers a refreshing perspective on how we can achieve success and fulfillment in our careers and lives.

The Problem with SMART Goals

For years, we've been taught to set SMART goals - Specific, Measurable, Achievable, Relevant, and Time-bound. While this approach works for some, many people find themselves struggling to make progress or feeling demotivated when they fall short of their targets.

Ken shared his personal experience with SMART goals, explaining how they often led to feelings of failure and self-doubt. He realized that the problem wasn't with him, but with the goal-setting framework itself. Dive into the Episode here:
https://businesschop.info/episode/breaking-free-from-smart-goals-why-stupid-goals-work-better-with-coach-ken-williams

The DNA of Self-Care: A Roadmap for Busy Professionals to Prioritize Well-BeingAs entrepreneurs, we often find ourselves...
06/02/2025

The DNA of Self-Care: A Roadmap for Busy Professionals to Prioritize Well-Being

As entrepreneurs, we often find ourselves caught in a whirlwind of responsibilities, juggling multiple tasks and wearing various hats. In our pursuit of success, we sometimes neglect the most crucial aspect of our lives – our health. I recently had the pleasure of speaking with Dr. Tamar Lawful, a distinguished pharmacist and CEO of LYFE Balance Inc., who shared invaluable insights on the importance of self-care and holistic health for busy professionals. Catch episode at https://businesschop.info/episode/genetic-insights-fuel-personalized-wellness-strategies-for-entrepreneurs-with-dr-tamar-lawful

The Wake-Up Call: Recognizing the Need for Change

Dr. Lawful's journey towards advocating for self-care and holistic health began with a personal realization. After 15 years as a hospital pharmacist, she noticed a troubling pattern: patients were returning with the same health issues, often in worse condition. This observation led her to question the effectiveness of traditional medical approaches and sparked her interest in exploring alternative methods to improve health outcomes.

Her DNA Strategy: A Personalized Approach to Health

1. Detox Your Mind

The first step involves clearing your mind of preconceived notions about health and nutrition. With the abundance of information available online, it's easy to get overwhelmed or misled. Dr. Lawful emphasizes the importance of starting fresh and being open to new, personalized approaches to health.

2. Nourish Your Body

Once you've cleared your mind, it's time to focus on nourishing your body. This phase involves incorporating healthy foods, regular exercise, and stress management techniques into your daily routine. The key is to make choices that align with your body's unique needs.

3. Align Your Actions

The final phase is about creating alignment between your health goals and your daily actions. It's not enough to simply set goals; you must take consistent steps towards achieving them. This might involve making lifestyle changes, adjusting your schedule, or prioritizing self-care activities.

Nutrigenomics: The Science of Personalized Nutrition

One of the most fascinating aspects of Dr. Lawful's approach is the use of nutrigenomics – the study of how food affects our DNA. By understanding an individual's genetic makeup, Dr. Lawful can create tailored nutrition plans, exercise regimens, and supplement recommendations that work in harmony with their body's unique needs.

This personalized approach can be particularly beneficial for entrepreneurs dealing with specific health challenges. For instance, Dr. Lawful shared a success story of a client with an autoimmune disease who saw significant improvements in their inflammatory markers after following a personalized plan based on their genetic profile.

Making Time for Self-Care in a Busy Schedule

As entrepreneurs, finding time for self-care can seem like an impossible task. However, Dr. Lawful emphasizes that self-care doesn't have to be time-consuming or elaborate. It can be as simple as taking a shower at the beginning of the day or engaging in a brief meditation session.

The key is to identify what self-care means for you personally and make it a non-negotiable part of your daily routine. Remember, self-care isn't a luxury – it's a necessity for maintaining your health, productivity, and overall well-being.

Taking the First Step Towards Better Health

If you're intrigued by the idea of a more personalized approach to health but unsure where to start, Dr. Lawful recommends beginning with a simple conversation. By discussing your health goals and challenges, you can gain valuable insights and actionable tips to improve your well-being.

As entrepreneurs, we often prioritize our businesses over our health. However, it's crucial to remember that our health is our true wealth. By investing in our well-being, we're not only improving our quality of life but also enhancing our ability to succeed in our professional endeavors.

So, I challenge you to take a moment today to reflect on your self-care practices. Are you giving your health the attention it deserves? If not, perhaps it's time to consider a more personalized, holistic approach to your well-being. After all, a healthier you means a more successful, balanced, and fulfilled entrepreneur. Episode link: https://businesschop.info/episode/genetic-insights-fuel-personalized-wellness-strategies-for-entrepreneurs-with-dr-tamar-lawful

PodMatch Audrey Wiggins The Audrey Wiggins Show

Leadership in Harmony: Dr. Brenner's CHORDS for SuccessAs entrepreneurs, we're always searching for ways to elevate our ...
05/26/2025

Leadership in Harmony: Dr. Brenner's CHORDS for Success

As entrepreneurs, we're always searching for ways to elevate our leadership and create harmonious, high-performing teams. I recently had the pleasure of speaking with Dr. Brenner, founder and CEO of Right Chord Leadership, about his unique approach to leadership development that blends music and business principles. Listen to episode here https://businesschop.info/episode/strike-the-right-chord-leading-with-harmony-emotion-impact-with-dr-michael-brenner

Dr. Brenner's insights offer a fresh perspective on how we can strike the right chord in our organizations and lead with greater impact. Let's explore some key takeaways from our conversation.

The CHORDS Model: A Symphony of Leadership Excellence

At the heart of Dr. Brenner's approach is the CHORDS model, a framework that helps leaders and teams work in harmony. Each letter in CHORDS represents a crucial element of effective leadership:

C - CommunicationH - Harmony O - Ownership (Accountability)R - Respect D - Direction S - Support

This model serves as a roadmap for leaders, encouraging them to ask, "Are we playing the right notes to achieve high performance and serve our clients to the best of our ability?"

Lessons from the Bandstand: Collaboration in Diverse Teams

Dr. Brenner's 35 years of experience as a professional musician have profoundly shaped his approach to leadership and collaboration. He draws parallels between working in a band and leading a diverse team in the workplace:

Being in a band is a trial by fire... You have to come up with ways to deal with people who have different thinking than you or feel differently about things than you. And it's immediately applicable to the workplace.

Emotional Intelligence: The Heartbeat of High-Performing Teams

Dr. Brenner emphasizes the critical role of emotional intelligence in building inclusive, high-performing teams. He breaks down emotional intelligence into four key components:

1. Self-awareness2. Self-management3. Social awareness4. Relationship management

These skills form the "chords we play" in our daily interactions at work. When our emotional intelligence is operating at a high level, we forge stronger relationships, communicate more effectively, and create an environment of trust. He also shared The Neuroscience of Leadership. Learn more at https://businesschop.info/episode/strike-the-right-chord-leading-with-harmony-emotion-impact-with-dr-michael-brenner

Visibility Redefined: How Entrepreneurs Can Strategically Stand Out in Competitive IndustriesIn the fast-paced world of ...
05/18/2025

Visibility Redefined: How Entrepreneurs Can Strategically Stand Out in Competitive Industries

In the fast-paced world of entrepreneurship, standing out from the crowd is crucial for success. As business owners, we're constantly seeking ways to elevate our brands and connect with our target audience. Recently, I had the pleasure of speaking with Vinnie Potestivo, an Emmy award-winning visibility strategist and media advisor, who shared invaluable insights on leveraging visibility tactics to stand out in competitive industries. Listen to episode here: https://open.spotify.com/episode/5sspBJZyldGZKGsO8AnyeH?si=l1_GfqyXREuL8XDzxqLjpg or your fav pod player.

One of the key takeaways from our conversation was the importance of owning your content. Vinnie emphasized that ownership is not just about having the rights to your work, but also about controlling how it's presented and distributed. This approach allows you to:

Build a sustainable, monetizable asset from your personal brand. Retain control over your intellectual property. Create opportunities for future collaborations and partnerships.

Visibility Strategies for the Modern Entrepreneur

1. Define Your Purpose and Look to the Future

Instead of focusing solely on immediate gains, Vinnie suggests adopting a forward-thinking mindset. He advises entrepreneurs to ask themselves, "Will what I'm doing now be relevant five years from now?" This approach helps ensure that your content and visibility efforts have long-term value and impact.

2. Leverage Platforms Like IMDb

An interesting tactic Vinnie shared was using IMDb (Internet Movie Database) to boost visibility. By creating an IMDb profile for your podcast or video content, you can:

Improve your search engine visibilityEstablish credibility in your industryAttract potential collaborators and media opportunities

3. Embrace Long-Form Content

While many creators focus on short, snappy content, Vinnie advocates for longer-form content when appropriate. He suggests that podcasts and video content don't need to adhere to strict time limits. Instead, focus on creating impactful content that fully explores your topic, regardless of length.

4. Collaborate Strategically

Vinnie emphasizes the importance of strategic collaborations. Rather than creating one-off projects, he suggests aiming for integrations - finding ways to become an integral part of each other's businesses or content strategies. This approach can lead to more meaningful, long-term partnerships and visibility opportunities.

To start leveraging these visibility tactics in your own business:

Audit your current content and ownership statusExplore platforms like IMDb to expand your digital footprint. Consider creating longer-form content that showcases your expertise. Look for strategic collaboration opportunities within your industry. Stay informed about emerging trends and technologies in content creation

Remember, visibility is not about being everywhere, but about being where your target audience is looking for you. By implementing these strategies and maintaining a forward-thinking approach, you can significantly enhance your visibility and stand out in even the most competitive industries. Audrey Wiggins Altogether Marketing LLC PodMatch

With Matt Leitz – I just got recognized as one of their top fans! 🎉
05/06/2025

With Matt Leitz – I just got recognized as one of their top fans! 🎉

Beyond Profits and Paychecks The Key to Thriving BusinessesIn today's fast-paced business world, the relationship betwee...
05/06/2025

Beyond Profits and Paychecks The Key to Thriving Businesses

In today's fast-paced business world, the relationship between employers and employees can make or break a company's success. This episode of Business Chop features , a leadership performance coach with over 30 years of experience in the American workforce. https://businesschop.info/episode/beyond-profits-and-paychecks-the-key-to-thriving-businesses-with-rick-tuquero Rick shares his insights on bridging the gap between employers and employees, offering practical strategies for building stronger, more effective teams.

The Employer-Employee Gap: Understanding the Root Causes

The misunderstanding of the true purpose of the workforceLack of effective communication skillsThe importance of clearly defined expectations

Evolution of Hiring and Talent Development

Drawing from his extensive experience as a three-time business owner and leadership expert, Rick discusses:

The evolution of hiring practicesThe critical role of vision, mission, and values in attracting the right talentThe distinction between knowing a skill and effectively training others

Building Solid Foundations for Leadership

Rick emphasizes the importance of implementing key frameworks to strengthen team performance:

Clearly defining and communicating the company's visionDeveloping effective mission statementsEstablishing and living by core values

From Reprimands to Development: A Case Study

Rick shares a real-world example of how he helped a company transform its approach to employee tardiness, shifting from a punitive system to a development-focused model.

Reclaiming Time and Reducing Burnout

For business owners struggling with time management, Rick offers insights on:

The initial investment required for implementing effective systemsLong-term benefits of solid foundations and frameworksStrategies for more efficient hiring, training, and employee development

Key Takeaways for Entrepreneurs

Look beyond profits and paychecks to find a deeper purpose for your businessClearly define and communicate your company's vision, mission, and valuesInvest time in establishing strong relationships with your employees

Whether you're a seasoned business owner or just starting your entrepreneurial journey, this episode offers valuable insights on creating a more harmonious and productive work environment. By focusing on effective communication, clear expectations, and genuine connections with employees, you can build a stronger, more resilient business.














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