Trade Show University Podcast

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Trade Show University Podcast

THE podcast for Virtual & Live Events is Trade Show University!

Get tips, tricks, advice and Expert Interviews to get better engagement, results, and ROI from your Virtual and Live Trade Shows, Expos, Conferences, Summits and Webinars!

01/13/2025

Woah! 🤯 Wasn't expecting this! THANK YOU to all who have been part of this so far!

Haven't paid too much attention to the numbers and I see they're racking up!

I know for a lot of youtubers, they can rack up this many views in a couple of hours. But for my little channel, this is huge!

These videos are meant for a reason - to help companies exhibiting at trade shows, conferences, expos and events to maximize the ROI of the immense investment of time, money and resources!

I've heard they're making a difference. 😁

So thank you again for tuning in! And if you haven't checked it out yet, please visit my Trade Show University channel (linked down in the comments) and check out a few videos.

Do you know a business that needs a boost, is struggling or looking for a way to grow? PLEASE SHARE my channel!

If you find value, please subscribe! Thanks again! So grateful! 😃🙏❤️

01/10/2025

In 2025 should you go ALL-IN on trade shows and events to grow your business and promote your products and services?

In a word...YES!!

To help you understand why, I am sharing 13 "Secrets" to help you win and accomplish more at trade shows than you ever thought possible! These are things most businesses don't do, and they can multiply the results, leads and sales at every event.

But the thing is, it's more than just showing up. You have got to commit to doing trade shows, conferences and expos RIGHT.

Here's a few of the 13 Secrets - I put all of them in a quick video... Check out the link In the comments.

🔥 Take the opportunity to share your Story. How many people know the story behind your business? What makes you special and unique? Why customers love you? Don't just tell them what you do... Share your story!!

🔥 Get immediate feedback on product or service. Document any positive or negative comments attendees make! And if it's really positive, turn it into a testimonial right there on the show floor!

🔥 Do competitive research and Spy on your competition. You're there, and they're there. Take advantage of this free opportunity to gain valuable insights!

🔥 Get press and media coverage for Free! Find out who from the media is going to be at that show, reach out to them ahead of time and invite them to your booth. They are always looking for stories! Just make sure you have something notable to share!

Check out the other nine I share in the links below 👇 😃 👇

08/16/2024

So this just happened!! 🥳

I know for the big YouTubers out there 10,000 views is no big deal, but for a little channel like my Trade Show University channel, it's huge!

For all those who have subscribed and watched and supported... A big heartfelt THANK YOU! 😁

If you haven't had the opportunity to check it out yet, I'll drop a link in the comments and I ask you to check out some videos and subscribe! If it's not for you, then please send this to somebody who is a business owner or is in marketing because what I do is...

I help businesses get more leads, more sales and more profits through better ex*****on at trade shows and events!

Now excuse me while I go after the next milestone!
💪🔥❤️

07/03/2024

It's Day 2 of Trade Show Branding and Booth Design week!

Today - proud to share my interview with Jessica Adanich of DesignPod Studio. as we discuss the keys to effective Branding! Jessica is a master of branding and has a portfolio of happy clients to prove it!

And it's a special pleasure to get to meet your guests! The picture is of my bride and I getting to meet Jessica (on the right) from our trip to Clearwater Beach!

Check out the link in the description below! Grab your earbuds and get ready to Level Up your Branding!

07/01/2024

It's Trade Show Branding and Booth Design week! Didn't see it on your calendar? Well then it's a good thing I let you know!

Going to feature four interviews I did with amazing experts - one each day this week (taking off Thursday for 🇺🇲 Independence Day 🇺🇲).

Today - proud to share my interview with Tracey Piechocki of Illustrated Designs, Inc. as we discuss Designing Memorable Trade Show Displays!

Among the many things we talk about are some of the mistakes businesses make when it comes to their trade show booths, and how trade show booths are changing in this digital age.

Check out the link in the description below! Grab your earbuds and learn to make your display more dynamic and engaging!

06/12/2024

This could be the ultimate Trade Show Wisdom Wednesday!! 😃

What is ONE piece of advice you would give to a business that is going to be exhibiting at a trade show or conference for the first time? This can include home shows, health fairs, even farmers markets!

Okay event professionals, marketing professionals, and those who have done these types of shows and events before... Let's Go! And keep it to just one piece of advice (That's the hard part!)!! 😁

Drop the 🔥🔥🔥 down below...👇👇

06/11/2024

What's one piece of business advice you would like to go back and give your younger self? 🤔

06/06/2024

What's your biggest challenge with Trade Shows?
🤔
(Whether you're an Exhibitor or an Attendee)

06/03/2024

"Jim, How do I pick the right trade show?"

This is a question I get all the time from small businesses who have not done a show before, and even larger businesses who have done some but have had results far below expectations.

It's a great question because there's so much to consider!

In fact there are 7 key things you need to consider and research before making that important investment into your next trade show.

So if you...

-- Are brand new to Trade Shows
-- Have been getting results below what you were expecting
-- Are unsure if you made the right choice

I made a video just for you! 🎦 🙋‍♂️

Take the time to invest in watching this brief video. It will help put you at the right show in front of the right audience... YOUR Ideal Target Audience!

What other tips, suggestions or questions do you have about picking the right show? 🤔

Watch here: https://youtu.be/ILcbnClb2Xc

05/28/2024

I need some help! (No snarky comments please 😁)

I am in the middle of reinventing and reimagining Trade Show University which up to this point has been a podcast for over 4-1/2 years and YouTube channel for 6 months focused on training and expert interviews for exhibitors.

The plan is to kick it up a notch (or 10) with new resources, live trainings, a community component, and more.

Are you a business that exhibits or has tables at trade shows, fairs or business expos? I NEED YOUR INPUT!

(if that's not you, please SHARE this with friends and colleagues that use trade shows and events)

👉 Please take 3 minutes to complete a brief survey - find the link down in the comments section 👇

You will get 2 things as a thank you for completing the survey...

1) Access into the new Trade Show U community group where you can network with peers and industry experts, ask questions, get expert tips and advice, and more!

2) You'll be entered to win some great prizes like a Yeti sport bottle, a professional booth review, copies of best-selling business books, and more!

Thanks in advance for your help! Super excited for this journey together to More Leads, Sales & Profits!

05/25/2024

Supporting local businesses is more important than ever to keep our communities strong!

Who has a business that utilizes local business expos and events? 👇👇

05/20/2024

We're about to turn the Trade Show world upside-down!

I am honored to have on Vincent Pugliese, who is an author, speaker, and the founder of Membership Freedom where he's helping businesses develop memberships in all sorts of different niches.

The concept Vincent is proposing is called The Unconference which focuses not on keynote speakers, workshops, breakout sessions, or a show floor full of exhibitors, but an event laser-focused on making key strategic connections happen among attendees! These are connections that happen naturally or serendipitously at trade shows and events, but only in the "in-between" times and out in the hallways.

We discuss:
-- What is the UnConference?
-- What was the inspiration for this event?
-- What can event planners take from this idea?
-- Why he is giving away audiobook copies of his amazing book The Wealth of Connection (and how you can get yours)
-- And so much more

You can find Links to watch and listen to the interview below!

What do you think about this idea???

Address

Cleveland, OH

Telephone

+12162368867

Website

http://tradeshowu.biz/

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