Moore Than SEO

08/21/2026

Good marketing decisions usually start with a clear understanding of who you’re trying to reach.

A job title or broad demographic description only tells you so much. Effective marketing also considers:

• What your ideal customers are trying to accomplish
• Which problems have their attention
• What influences their decisions
• Where they look for information
• What makes one audience segment different from another

These insights shape everything from messaging and content to advertising choices and website strategy.

Learn more about where to begin and download our free persona-planning workbook to help you put the ideas into practice: https://www.moorethanseo.com/how-well-do-you-know-your-target-audience/

08/12/2026

A CRM is one of the most important tools behind effective marketing.

When leads can be tracked from source to opportunity to closed sale, businesses gain a much clearer picture of which campaigns, events, and channels are actually contributing to revenue.

Co-founder Shel Moore shares why this foundation matters before increasing marketing spend or adding more tactics.

Learn more about Moore Than SEO’s strategic marketing, content, SEO, social media and website services:
https://www.moorethanseo.com/our-services/

07/31/2026

Brand visibility in AI search extends far beyond a single website or search ranking.

Social posts, service pages, videos, reviews, third-party references, and conversion pathways all contribute to how clearly a business can be understood by potential customers and AI systems.

Our newest article examines how these elements work together, including:

•What social performance can reveal about website content gaps
•Why service pages need enough context to support an informed recommendation
•How conversational advertising is changing landing-page expectations
•Why human judgment becomes more valuable as AI production gets easier
•What should happen after visibility is earned

Read: https://www.moorethanseo.com/brand-visibility-ai-search/

07/27/2026

Your business may have changed quite a bit since your website content was written.

Your services may have expanded. Your audience may be asking different questions. New competitors, AI tools and changing search behavior may also be influencing how people research their options.

That is why website content should be reviewed regularly.

Ask yourself:
Does the site reflect what we offer today?
Does it answer the questions customers are asking now?
Is it clear who we help?
Does the next step still make sense?

A website does not always need a full redesign. Sometimes it needs sharper messaging, updated information and a better understanding of what your audience needs to know.

Learn more about our website content and development services:
https://www.moorethanseo.com/content-development/

07/22/2026

The best content ideas are often hiding in plain sight.

Pay attention to the questions people are already asking in Google Search, AI tools, LinkedIn discussions, Reddit threads, industry forums, emails and customer conversations.

Those questions can reveal where people are confused, what they are comparing, which concerns keep coming up and what information is missing from the conversation.

From there, one recurring question can become a blog article, social post, short video, FAQ, email, or website update.

A useful content strategy starts with listening.

Learn more about our content development services:
https://www.moorethanseo.com/content-development/

07/17/2026

Your company’s LinkedIn content may be reaching beyond your immediate network.

Meltwater’s analysis of 9.5 million AI citations found that individual LinkedIn member profiles accounted for 75% of LinkedIn citations in the study, compared with 25% from Company Pages.

For businesses, that creates an important content opportunity. The expertise inside your organization can support brand visibility when leaders and subject-matter experts share useful answers, firsthand experience and specific examples.

A strong LinkedIn strategy should include both the Company Page and the people behind the company.

Read more about the research:
https://www.linkedin.com/business/marketing/blog/ai-search/new-meltwater-research-shares-5-insights-from-9-million-citations

07/15/2026

Are you a copycat without realizing it?

Manufacturer-provided descriptions can be a helpful starting point, but the same wording may already appear on dozens of other websites. Publishing it unchanged can make it harder for your pages to stand out in search and does little to communicate what makes your business different.

Before adding new content to your website, check it for duplication with a tool such as Copyscape. Then rewrite it around your customers, your services and your own expertise.

Original content supports search visibility while giving potential customers a clearer reason to choose you.

Learn more about our content development services:
https://www.moorethanseo.com/content-development/

07/13/2026

Search is bigger than Google.

Today's customers might discover your business through:

• Google Search
• ChatGPT and AI tools
• Social media
• Reviews
• Maps
• Industry websites
• Reddit

The good news?

Most of the fundamentals that support visibility haven't changed.

Clear messaging, useful content, credible expertise, and a strong digital presence still matter whether someone finds you through a search engine, an AI assistant, or a social platform.

Explore what SEO, AEO, and GEO really mean, what has changed, and what still matters in our latest article.

🔗 Read "Search Is Bigger Than Google" at https://www.moorethanseo.com/seo-aeo-geo/

07/09/2026

Artificial intelligence is changing how organizations create, communicate, and market. But while the tools continue to evolve, the fundamentals of trust, relevance, and human connection remain remarkably consistent.

In Shel Moore's latest article, she reflects on three decades of technological change, from the early days of websites and social media to today's AI revolution, and why experience, judgment, and a human-centered approach still matter.

Read the full article:
https://www.moorethanseo.com/experience-before-ai-expertise-with-ai/

From websites and social media to AI, every technology shift changes how we work. Here's why experience, judgment, and human-centered AI still matter.

02/10/2026