09/02/2025
What if you ignored SEO completely—and still built something users loved?
That’s exactly what Perplexity is doing with its Discover pages. These pages highlight trending news summaries with clarity and simplicity—no fancy SEO tactics, no keyword stuffing, not even optimized meta tags.
And yet… people are noticing.
While some mistakenly assumed it was an aggressive SEO play, the truth is more surprising: These pages weren’t made for search engines—they were made for people.
It’s a reminder that sometimes, building for users first leads to the most authentic success—and maybe even some unexpected traffic, too.
Are you building for algorithms… or for your audience?
👇 Share your thoughts in the comments!
Perplexity's Discover pages are praised as an example of programmatic SEO. In fact, they’re something more ambitious in scope.
