09/30/2025
๐ Big shift from Meta youโll want to know about!
Meta is now making โviewsโ the primary performance metric across Facebook, Instagram, and Threads. ๐
Contact us at 720MEDIA for help defining and executing your social media marketing strategy. https://www.720media.com/free-quote/
Why does this matter?
It puts more weight on exposure and awareness.
Even content with fewer likes or comments but high visibility now counts as a big win.
๐ Translation: Your brand campaigns donโt have to chase just interaction anymore. If lots of people see your content, that visibility itself is valuable in building awareness.
Platform priorities and the metrics we measure will always evolve. The key is to stay adaptable and use these shifts to your advantage. Get started today at https://www.720media.com/free-quote/
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