OTR Media Group

OTR Media Group OTR Media Group is a global leader in culturally intelligent media, based in Columbia, SC. How do you connect with communities of color? Kick it with us.

We create award-winning content, effective messaging strategies that move audiences, and vital media education for communities and classrooms. Welcome to OTR Media Group, where if ‘Content is King’, we are the ´Kingmakers’. How do you filter through what you consume on social media? How do you create content that connects authentically with your audience? With a team of experts in documentary film

, media education and media strategy we provide a creative infrastructure for you that leads with contemporary culture. We look forward to getting to know you too.

"We wanna say happppyyyyyyyy birthdaaaaayyyyyy!!!"Happy Birthday to our Project Manager Jr.!!Photo: The Foto Bros. LLC ...
12/16/2025

"We wanna say happppyyyyyyyy birthdaaaaayyyyyy!!!"

Happy Birthday to our Project Manager Jr.!!

Photo: The Foto Bros. LLC

Are you familiar with the term "emotional scamming"?Even if you aren't, if you're on YouTube, Facebook, Instagram or Tik...
12/10/2025

Are you familiar with the term "emotional scamming"?

Even if you aren't, if you're on YouTube, Facebook, Instagram or TikTok, you've experienced it before.

"Emotional Scamming" is the calculated use of content designed to trigger a high-intensity emotional response—to bypass your logic and force you to engage.

You'll see a bold headline (usually in all caps or in BOLD color) on the screenshot with phrases like: "Do Men Hate Women?!" or "Career Over Family!" or "Everyone's Hips Are F*&*d UP!" And instantly your response is 'What?!' then, you click.

Sound familiar now?

It is called a "scam" because the content often isn't genuine; it is engineered to steal the most valuable resource you have: your attention.

Media Literacy is self defense.

In this 60-minute session, we’ll give you the building blocks for understanding the basic visual "grammar" (shots, angles, pacing, phrases) that influences how you think and feel about the content you watch.

Great for consumers that are curious about media literacy but struggle with screen overload and misinformation.

Hit the link in the comments to find out more.






11/27/2025

Yo.

Screens are everywhere, and what feels like information overload can make navigating these digital streets confusing.

We are opening up The Lab and offering our highest-value bookable sessions 100% FREE for a limited time.

Whether you're a parent seeking clarity, an educator needing to add media to your curriculum, or a business aiming for authentic engagement—this is for you.

This Thanksgiving Holiday through Cyber Monday, OTR Media Group is opening limited FREE spots for our core OTR Lab sessions.

This holiday season, we don't want you to spend NO money!

To reserve your free spot, just comment the corresponding code below! We will DM you instructions to book.

🤔 Media Strategy: Get a clear message map & ROI metrics. Comment STRATEGY

📺 Media Content Review: Fix your current video/podcast rhythm & engagement. Comment CONTENT

👩‍🏫 Educator Training: Access tools to integrate media literacy into your curriculum. Comment LITERACY

📳 Consumer Clarity: Learn to defeat misinformation & navigate screens critically. Comment EDUCATE

👯 Public Messaging: Sharpen your message and identify your audiences. Comment CULTURE

OTR Media Group

11/18/2025

"A society that does not value its older people denies its roots & endangers its future" - Nelson Mandela

Excerpt from: "Ephesians 4:32 - The Senior Ministry of Mother Emanuel"
Documentary Short, 2024

EP: Mother Emanuel African Methodist Episcopal Church - Official, Kay Hightower
Director/Producer: Sherard Shekeese Duvall
PM: Torres Fontain, jr
Cinematographer: Adrian Williams
1stAC/Grip: ZyTavian Mealing
DIT: OTR Media Group
Sound: Adrian Williams
Post: OTR Media Group
Music Composer:
Sound Engineer: OTR Media Group

You're leading your marketing team and every day you're thinking "how can I do more with less?'Budgets are shrinking. An...
11/12/2025

You're leading your marketing team and every day you're thinking "how can I do more with less?'

Budgets are shrinking. And, NOT advertising is not the answer. So now what?

Here's what we'd ask you to think about...how can you go DEEPER instead of WIDER?

Why not define authenticity by the depth of connection, not the volume of the signal?

In this 60-minute session, we’ll audit your current messaging, platforms, goals and you’ll leave with a clear blueprint for what to say, where to say it, and how to measure impact.









OTR Media Group

11/10/2025

Throwback Monday?

#2023 We help organizations like PBS NewsHour connect with the communities they serve in ways that are real, smart, and relevant.

Thank you to Anne Azzi Davenport, Nikky Finney and everyone PBS News for letting us play a small role in bringing Dr. Finney's story to viewers around the world.

How can our expert team leverage media content to drive authentic engagement for you?

Field Producer: Sherard Shekeese Duvall

Field Camera / Second Camera: Shayne Bennett

OTR Media Group for PBS News

Screens are everywhere — but how do you help students or adults navigate them critically?In this 60-minute session, we’l...
11/05/2025

Screens are everywhere — but how do you help students or adults navigate them critically?

In this 60-minute session, we’ll give you the building blocks for teaching in any age classroom.

Great for exploring and 21st-century skills.

Hit the link in the comments to find out more.

11/03/2025

OTR Lab is LIVE!

We're all about authenticity, and that means being accessible.

The Lab is our way of giving you a direct way to get started with our work, an opportunity to chop it up one-on-one with the OTR team.

This is for the community that's been asking—a chance to pull up and get the knowledge you need, straight from us.

Break it down Shekeese!

Link in comments.

OTR Media Group

10/31/2025

What's on our mind today?

On the final day of we want to encourage you to ACT.

The digital world is confusing. The social media world is confusing.

Let's face it, the SCREEN WORLD is confusing.

One of our at OTR Media Group is FAIRNESS: "making good decisions for the business without harming anyone."

This is why we have a strong opposition to propaganda and why we work so hard to preach the good gospel of media literacy in these social media streets.

Propaganda HARMS people. Listen to our friend and champion Renee Hobbs break it all the way down.

Curious about how to ACT? Curious about becoming a Media Literate Citizen? Hit the link in the comments to chat with us about how to get started.

10/30/2025

When was the last time you created something for the sake of CREATING.

That's it.

Not for your job, or a school assignment.

Not as a lead generator or to get engagement for your students.

Not as a part of your presentation or for your small business.

JUST to make SOMETHING.

Food. Art. Music. A candle or cup. A game or a walking stick.

One of the things we think we overlook about having access to a camera in our pocket, is that instead of pictures of our food or our kids soccer tournament...we can use that camera to MAKE something.

Our theme today is CREATE. Today, our thoughts are on our work in Blackville, SC with the South Carolina Arts Commission Blackville Community Development Corporation and The Phoenix Project back in 2024. We taught a group of adults and seniors how to make community documentaries. Here is a recap of that work.

Made something in the last 90 days? Drop it in the comments and let's check it out!

Hey you.Before you accept any message—from a news story to a social media post—pause and think: Is this true? Is it fair...
10/29/2025

Hey you.

Before you accept any message—from a news story to a social media post—pause and think: Is this true? Is it fair?

Take a moment before you share or believe or like or comment...
..on anything.

Being media literate requires a little work on our part.

The word for today is EVALUATE. Take a look at this cool image that we spent actually human hours on designing for a few more tips.

Curious to learn more?

Hit the comment section to chat with us about how we can help you and your community become media literate citizens.

National Association for Media Literacy Education (NAMLE)

10/28/2025

This week, we are excited to join National Association for Media Literacy Education (NAMLE) and all of the organizations and educators this week for 2025!

All week we will be sharing tips, tools, events, quotes, quotables, jokes, thoughts and all kinds of cool sh!& about Media Literacy Education.

Do you know what being media literate means?

How about an easy one...can you define literacy in layman's terms?

We mean a very simple definition that even your grumpy old grandfather can understand?

Leave your thoughts in the comments...AFTER you watch this amazing PSA by Billy Porter.

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Columbia, SC

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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Our Story

Welcome to OTR Media Group. We are a visual storytelling, film education, and media strategy house.We think it's cool that you have taken the time to visit us today and check us out. We are interested in telling and teaching stories, using our communication methods that experiment with new ways of seeing the human experience, that inspires critical thinking, and contributes to conversations regarding human issues like social justice and cross-cultural exchange. Kick it with us. We look forward to getting to know you too.