OTR Media Group

OTR Media Group OTR Media Group is where Content, Education, Strategy and Culture intersect. Welcome to OTR Media Group, where if ‘Content is King’, we are the ´Kingmakers’.

We are a Black owned non-fiction media production, media education, and media strategy firm located in Columbia, South Carolina. How do you connect with communities of color? How do you filter through what you consume on social media? How do you create content that connects authentically with your audience? With a team of experts in documentary film, media education and media strategy we provide a

creative infrastructure for you that leads with contemporary culture. Kick it with us. We look forward to getting to know you too.

You're leading your marketing team and every day you're thinking "how can I do more with less?'Budgets are shrinking. An...
11/12/2025

You're leading your marketing team and every day you're thinking "how can I do more with less?'

Budgets are shrinking. And, NOT advertising is not the answer. So now what?

Here's what we'd ask you to think about...how can you go DEEPER instead of WIDER?

Why not define authenticity by the depth of connection, not the volume of the signal?

In this 60-minute session, we’ll audit your current messaging, platforms, goals and you’ll leave with a clear blueprint for what to say, where to say it, and how to measure impact.









OTR Media Group

11/10/2025

Throwback Monday?

#2023 We help organizations like PBS NewsHour connect with the communities they serve in ways that are real, smart, and relevant.

Thank you to Anne Azzi Davenport, Nikky Finney and everyone PBS News for letting us play a small role in bringing Dr. Finney's story to viewers around the world.

How can our expert team leverage media content to drive authentic engagement for you?

Field Producer: Sherard Shekeese Duvall

Field Camera / Second Camera: Shayne Bennett

OTR Media Group for PBS News

Screens are everywhere — but how do you help students or adults navigate them critically?In this 60-minute session, we’l...
11/05/2025

Screens are everywhere — but how do you help students or adults navigate them critically?

In this 60-minute session, we’ll give you the building blocks for teaching in any age classroom.

Great for exploring and 21st-century skills.

Hit the link in the comments to find out more.

11/03/2025

OTR Lab is LIVE!

We're all about authenticity, and that means being accessible.

The Lab is our way of giving you a direct way to get started with our work, an opportunity to chop it up one-on-one with the OTR team.

This is for the community that's been asking—a chance to pull up and get the knowledge you need, straight from us.

Break it down Shekeese!

Link in comments.

OTR Media Group

10/31/2025

What's on our mind today?

On the final day of we want to encourage you to ACT.

The digital world is confusing. The social media world is confusing.

Let's face it, the SCREEN WORLD is confusing.

One of our at OTR Media Group is FAIRNESS: "making good decisions for the business without harming anyone."

This is why we have a strong opposition to propaganda and why we work so hard to preach the good gospel of media literacy in these social media streets.

Propaganda HARMS people. Listen to our friend and champion Renee Hobbs break it all the way down.

Curious about how to ACT? Curious about becoming a Media Literate Citizen? Hit the link in the comments to chat with us about how to get started.

10/30/2025

When was the last time you created something for the sake of CREATING.

That's it.

Not for your job, or a school assignment.

Not as a lead generator or to get engagement for your students.

Not as a part of your presentation or for your small business.

JUST to make SOMETHING.

Food. Art. Music. A candle or cup. A game or a walking stick.

One of the things we think we overlook about having access to a camera in our pocket, is that instead of pictures of our food or our kids soccer tournament...we can use that camera to MAKE something.

Our theme today is CREATE. Today, our thoughts are on our work in Blackville, SC with the South Carolina Arts Commission Blackville Community Development Corporation and The Phoenix Project back in 2024. We taught a group of adults and seniors how to make community documentaries. Here is a recap of that work.

Made something in the last 90 days? Drop it in the comments and let's check it out!

Hey you.Before you accept any message—from a news story to a social media post—pause and think: Is this true? Is it fair...
10/29/2025

Hey you.

Before you accept any message—from a news story to a social media post—pause and think: Is this true? Is it fair?

Take a moment before you share or believe or like or comment...
..on anything.

Being media literate requires a little work on our part.

The word for today is EVALUATE. Take a look at this cool image that we spent actually human hours on designing for a few more tips.

Curious to learn more?

Hit the comment section to chat with us about how we can help you and your community become media literate citizens.

National Association for Media Literacy Education (NAMLE)

10/28/2025

This week, we are excited to join National Association for Media Literacy Education (NAMLE) and all of the organizations and educators this week for 2025!

All week we will be sharing tips, tools, events, quotes, quotables, jokes, thoughts and all kinds of cool sh!& about Media Literacy Education.

Do you know what being media literate means?

How about an easy one...can you define literacy in layman's terms?

We mean a very simple definition that even your grumpy old grandfather can understand?

Leave your thoughts in the comments...AFTER you watch this amazing PSA by Billy Porter.

Strategy IS organizing the confusion."Which platform should we be using?""Should we post video or more photos?""Do comme...
10/20/2025

Strategy IS organizing the confusion.

"Which platform should we be using?"

"Should we post video or more photos?"

"Do commercials still work?"

"Do we need a podcast? It's so many freakin' podcasts..."

"Its just so confusing..."

Don't take our word for it for on this post.

Book a 30 minute FREE call with us and let us demonstrate how we use our "R.E.A.L. Map" to organize the confusion for you.

All it costs you is your time.

10/17/2025

Today, our thoughts are with the work we did in 2024 with The Opportunity Agenda

Before 2023, we had never heard of them either!

For 20 years, TOA has shaped the narrative landscape, helping countless organizations reach millions of Americans with research-backed campaigns that drove tangible change.

Their tools, trainings, and cultural strategies have supported experts, advocates, creatives, and communicators in successfully telling powerful stories about the issues they work on and in pushing for solutions that unite their communities.

After Sherard Shekeese Duvall became a part of their Cohort in 2023, he brought us in to work on a series of strategic cultural narratives that could help minority communities across the SouthEast engage authentically with their audience around civic engagement from a place that was honest, human, relevant and real.

We worked with a community of African-American, Vietnamese, Korean, Chinese, and Latino research groups, writers, voiceover talent, on-camera talent across London, Beijing, Georgia and here in South Carolina for 6 months on a narrative for each community that centered on one cultural point that is critical for minority communities - family legacy.

Shout out to Ginna Green, everyone at The Opportunity Agenda, Victoria Hunyh and Georgia AAPI Hub , Daniela Rodriguez and Christina Magana with Migrant Equity SouthEast Tanya Rodriguez-Hodges and Flourish with LCD, Kieu-Diem Tran, Dahae Kim, Yili Fan and everyone that helped us bring this project to life!

Although TOA is sunsetting this December, our thoughts are with the entire staff during this time. We salute your work, your commitment to Democracy and civic engagement.

Thank you!

OTR Media Group

10/09/2025

We know.

You're reading this and you're feeling a bit overwhelmed from juggling multiple channels of content, on a limited budget. And you JUST finished looking at a competitors content that's exactly the kind of high-impact content you wanna do but can't afford.

OR

You just watched some content and you're like, "why our content don't connect like that?" "How can we do more stuff like that?"

Sometimes it's not about the budget. Sometimes it's not about making more content.

Sometimes it's about making content that feels real to your audience.

And that can be tough to do when you're trying to navigate brand guidelines OR that - "but what will people think?" - voice in your head.

Authentic works. Let us show you why.

OTR Media Group

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Columbia, SC

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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Our Story

Welcome to OTR Media Group. We are a visual storytelling, film education, and media strategy house.We think it's cool that you have taken the time to visit us today and check us out. We are interested in telling and teaching stories, using our communication methods that experiment with new ways of seeing the human experience, that inspires critical thinking, and contributes to conversations regarding human issues like social justice and cross-cultural exchange. Kick it with us. We look forward to getting to know you too.