08/13/2025
Let’s talk about High-gravity words:
If ChatGPT’s response still feels bland or generic, chances are it doesn’t know what to focus on.
High-gravity words are names, ideas, or fields of study that actually carry weight and immediately shift how the model responds.
Instead of “Help me create an offer”...
Try this:
“Help me create an offer using Dan Kennedy’s principles for direct-response marketing.”
Or this:
“You’re an expert in buyer psychology. Help me write this sales page.”
Why it works: These high-gravity words help the AI lock onto useful references and pull your output in a stronger direction.
Build your gravity list
Level up your prompts by making a living doc of your favorite:
Experts (e.g., Joe Sugarman, Eugene Schwartz, Noah Kagan)
Disciplines (e.g., behavioral economics, buyer psychology)
Frameworks (e.g., StoryBrand, PAS, AIDA)