BULL Marketing

03/01/2022

04/11/2020

TikTok Pledges $250 Million to Support Various Groups Impacted by COVID-19
Rising video app TikTok has announced a new $250 million donation to assist frontline workers combating COVID-19, which comes in addition to the app's $10 million donation to the World Health Organization, which it announced last month.
As per TikTok:
"We are committed to playing our part in that global outpouring of mutual support and giving. We want to magnify all we are seeing across our community and translate it into concrete relief for those most affected by this crisis."
TikTok's latest donation will be split into several elements:
$150 million in funding will go towards medical staffing, supplies and hardship relief for health care workers
$40 million in cash will be allocated to local organizations which serve diverse user communities, including musicians, artists, nurses and educators
TikTok will also match up to $10 million in donations from its user community to support initiatives launched by TikTok users
And an additional $50 million will go towards grants for educators, professional experts, and nonprofits that are working to provide distance learning resources during the global lockdowns
​​In addition to this, TikTok will also provide $100 million in ad credits to help businesses get back on their feet once they're able to resume normal activity, while it's also allocating $25 million in "prominent in-feed ad space" to NGOs, trusted health sources, and local authorities to help them distribute key health messages in the app.

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In total, the funding takes TikTok's commitment to more than $385 million to assist with the COVID-19 outbreak. That seems like a lot, especially for a platform that's not yet generating significant income - though TikTok's parent company ByteDance, and sister app 'Douyin', are generating significant revenue, enabling it to make these funding pledges.
ByteDance reportedly brought in $20 billion in revenue in 2019, while Douyin, the Chinese-only version of TikTok, generated some $122 million in revenue for the year, largely fueled by eCommerce integrations within the app.

That's likely where TikTok will also be heading with its own monetization tools. Thus far, no app has been able to successfully monetize short-form video, as the time limits make disruptive ads non-viable, meaning that they require a different approach to regular video content.
TikTok, which reportedly generated around $36 million in revenue in the US last year, has already started moving towards eCommerce tools within the app. It's testing product links in clips, and external linking options, in order to provide more revenue generation options for creators. TikTok also recently shared this video in regards to its monetization focus, which highlights eCommerce integration.

TikTok's seen a big jump in usage amid the COVID-19 lockdowns, and its charitable donations will help to amplify its outreach efforts, while also providing support for relevant communities. The next stage, however, is for TikTok to maximize the attention it's getting by integrating revenue-generation tools for creators - because if it doesn't, those popular users will quickly learn that they can make more money on other platforms, and abandon TikTok, leaving it to the same fate as Vine before it.
Strategy aside, TikTok's donations are significant, and will provide assistance to many in need, and the platform should be praised for taking positive action. They're also helping to solidify TikTok's place within the wider social media landscape - and if TikTok can improve its brand reputation, and deliver better monetization tools, it'll be on the way to making itself a more important consideration moving forward.

04/11/2020

The Evolving Discussion Around COVID-19 and How Brands
When a major crisis impacts your operations, brands are forced to re-think their marketing strategies, and the ways in which they communicate with their audiences on social media.
With the COVID-19 pandemic, however, things are a little different. The coronavirus outbreak has impacted everybody, with every business across the world altered in some form as a result of the global lockdowns and mitigation measures to limit the virus' spread.
That's forced all of us to re-assess what we're sharing, when we're sharing it, and how we stay connected with people via social platforms.

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To help with this, the team at Socialinsider have put together this overview of the evolution of the COVID-19 discussion across social media, which looks at what people are saying, where they're saying it, and how some brands have responded.
Among the key points of note:
Twitter is the most used platform on which brands choose to talk about this COVID-19 crisis. On Twitter, there's also a clear divide between people interested in hearing about the virus and people interested in social distancing advice
Instagram is the platform for social distancing posts. Brands are using this channel to advise people on the importance of social distancing
Most discussions on Facebook focus on information about COVID-19
Messages about social distancing surfaced much earlier, even before the virus was given a name
The full findings of the research from Socialinsider are in the infographic below, created via Easel.ly.

04/11/2020

https://www.socialmediatoday.com/news/the-evolving-discussion-around-covid-19-and-how-brands-have-responded-info/575769/?fbclid=IwAR31WUhR3tNO33ZZIkVPNBA-vOxJ_MtJcy_p1TlQYRAs9WTtVjmAcywAPTA

11/18/2019

06/22/2019

21 Top Social Media Sites to Consider for Your Brand
The 21 most popular social media sites in 2019
(MAUs stands for Monthly Active Users, and MUVs stands for Monthly Unique Visitors.)
1. Facebook – 2.23 billion MAUs

Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
It’s easy to get started on Facebook because almost all content format works great on Facebook — text, images, videos, live videos, and Stories. But note that the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. If you want to learn more about succeeding with the updated Facebook algorithm, Brian Peters, our Strategic Partnership Marketer, shared the secrets of the new algorithm and what you can do to thrive on Facebook.
Also, remember to optimize your content for mobile as 94 percent of Facebook’s users access Facebook via the mobile app.
2. YouTube – 1.9 billion MAUs

YouTube is a video-sharing platform where users watch a billion hour of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.
Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after Google. (So if you want your brand to be on YouTube, I would recommend reading up on YouTube SEO.)
Finally, you can also advertise on YouTube to increase your reach on the platform.
3. WhatsApp – 1.5 billion MAUs

WhatsApp is a messaging app used by people in over 180 countries. Initially, WhatsApp was only used by people to communicate with their family and friends. Gradually, people started communicating with businesses via WhatsApp. (When I was in Bangkok to buy a new suit, I communicated with the tailor via WhatsApp.)
WhatsApp has been building out its business platform to allow businesses to have a proper business profile, to provide customer support, and to share updates with customers about their purchases. For small businesses, it has built the WhatsApp Business app while for medium and large businesses, there’s the WhatsApp Business API. Here are some stories of how businesses have been using WhatsApp.
4. Messenger – 1.3 billion MAUs

Messenger used to be a messaging feature within Facebook, and since 2011, Facebook has made Messenger into a standalone app by itself and greatly expanded on its features. Businesses can now advertise, create chatbots, send newsletters, and more on Messenger. These features have given businesses a myriad of new ways to engage and connect with their customers.
If you are thinking about using Messenger for your business, here are seven ways you can use Messenger for your marketing.
5. WeChat – 1.06 billion MAUs

WeChat grew from a messaging app, just like WhatsApp and Messenger, into an all-in-one platform. Besides messaging and calling, users can now use WeChat to shop online and make payment offline, transfer money, make reservations, book taxis, and more.
WeChat is most popular in China and some parts of Asia. If you are doing business in those areas (where social media platforms like Facebook are banned), WeChat could be a good alternative.
6. Instagram – 1 billion MAUs

Instagram is a photo and video sharing social media app. It allows you to share a wide range of content such as photos, videos, Stories, and live videos. It has also recently launched IGTV for longer-form videos.
As a brand, you can have an Instagram business profile, which will provide you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools.
To help you get started and succeed, here’s our complete guide to Instagram marketing.
7. QQ – 861 million MAUs

QQ is an instant messaging platform that is extremely popular among young Chinese. (It is used in 80 countries and also available in many other languages.) Besides its instant messaging features, it also enables users to decorate their avatars, watch movies, play online games, shop online, blog, and make payment.
I have to admit I don’t know much about QQ but Carrie Law from ClickZ has written a helpful brief introduction to QQ for marketers. It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken over its place.
8. Tumblr – 642 million MUVs

Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more. People share a wide range of things on Tumblr from cat photos to art to fashion.
On the surface, a Tumblr blog can look just like any other websites. So many blogs that you come across online might be using Tumblr!
If you want to consider Tumblr for your marketing, Viral Tag has written a starter guide to Tumblr marketing.
9. Qzone – 632 million MAUs

Qzone is another popular social networking platform based in China, where users can upload multimedia, write blogs, play games, and decorate their own virtual spaces.
According to several people on Quora, Qzone seems to be more popular among teenagers (while WeChat is more popular among adults). But the rise of mobile-based platforms like WeChat seemed to have caused a decline in popularity of desktop-based platforms like Qzone.
10. Tik Tok – 500 million MAUs

Tik Tok (also known as Douyin in China) is a rising music video social network. It was the world’s most downloaded app in the first quarter of 2018, beating Facebook, Instagram, and other social media apps.
My initial impression is that it looks like Instagram for short music videos (though I’m sure it’s more than that). Users can record videos up to 60 seconds, edit them, and add music and special effects.
While it is most popular in Asia, my hunch is its popularity might spread to the west. It has recently acquired Musical.ly, a similar music video social network where Coca-Cola once did a successful “Share a Coke and a Song” campaign.
11. Sina Weibo – 392 million MAUs

Sina Weibo is often known as Twitter for Chinese users (since Twitter is banned in China). It has features similar to Twitter — 140-character microblogging, uploading of photos and videos, commenting, and verification of accounts.
If you would like to learn more about Sina Weibo, What’s on Weibo, a social trends reporting site, wrote a helpful short introduction to Sina Weibo.
12. Twitter – 335 million MAUs

Twitter is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now. For example, one of the defining moments in the Twitter history is when Janis Krums tweeted the image of a plane that landed in the Hudson River when he was on the ferry to pick the passengers up.
Another unique characteristic of Twitter is that it only allows 280 characters in a tweet (140 for Japanese, Korean, and Chinese), unlike most social media sites that have a much higher limit.
Twitter is also often used as a customer service channel. According to advertisers on Twitter, more than 80 percent of social customer service requests happen on Twitter. And Salesforce calls Twitter “the New 1-800 Number for Customer Service“. There are many social media customer service tools, such as Buffer Reply, available now to help you manage social customer service conversations.
13. Reddit – 330 million MAUs

Reddit, also known as the front page of the Internet, is a platform where users can submit questions, links, and images, discuss them, and vote them up or down.
There are subreddits (i.e. dedicated forums) for pretty much anything under the sun (and above). Subreddits, however, have different levels of engagement so it’s great to research to see if there are popular subreddits that your brand can be part of. For example, r/socialmedia tends to be pretty quiet so we are rarely on Reddit.
Besides submitting your content to Reddit and participating in discussions, you can also find content ideas and advertise on Reddit.
14. Baidu Tieba – 300 million MAUs

Baidu Tieba is a Chinese online forum created by Baidu, the largest Chinese search engine in the world. My interpretation of Wikipedia’s description is that Baidu Tieba seems to be similar to Reddit, where users can create a forum thread on any topic and interact with one another.
15. LinkedIn – 294 million MAUs

LinkedIn is now more than just a resume and job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.
To help you grow your LinkedIn Company Page follower, we have written a blog post covering a simple five-step strategy.
LinkedIn also offers advertising opportunities, such as boosting your content, sending personalized ads to LinkedIn inboxes, and displaying ads by the side of the site.
16. Viber – 260 million MAUs

On the surface, Viber is quite similar to major social messaging apps such as WhatsApp and Messenger. It allows users to send messages and multimedia, call, share stickers and GIFs, and more.
However, Viber presents many more opportunities for businesses. As a business, you can buy ads, promote your brand through stickers, engage your community, display your products in the shopping section, and provide customer service.
17. Snapchat – 255 million MAUs

Snapchat is a social media app that focuses on sharing photos and short videos (as known as snaps) between friends. It made the Stories format popular, which eventually proliferated on other social media platforms like Instagram. But the rise of Instagram Stories seemed to have hindered Snapchat’s growth and marketers’ interest in using Snapchat for their brands in general.
If you are not familiar with Snapchat, here’s our beginner’s guide to Snapchat. Or if you are undecided between Snapchat and Instagram, we wrote a little comparison of Snapchat and Instagram for brands.
18. Pinterest – 250 million MAUs

Pinterest is a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites). This gives your brand an unique opportunity to shape their purchasing decisions.
As Pinterest users want to be inspired to try or buy new things, having a presence on Pinterest could help put your brand on their minds. Here are some tips on using Pinterest for business that the Pinterest team shared with us.
19. Line – 203 million MAUs

Line is a multi-purpose social messaging app that allows users to message, share stickers, play games, make payments, request for taxis, and shop online. It is the most popular messaging app in Japan and is also popular in other areas in Asia.
Brands can create official accounts on Line to share news and promotions, which will appear on their followers’ timeline.
20. Telegram – 200 million MAUs

Telegram is similar to most social messaging apps and is often known for how secure it is as a messaging app.
There are several ways brands can make use of Telegram, besides providing one-on-one customer support. For example, brands can create chatbots for the Telegram platform or make use of Telegram’s channel feature to broadcast messages to an unlimited number of subscribers.
21. Medium – 60 million MAUs

Medium is an online publishing platform with a social network element. It’s free to publish on Medium and free to read most articles. Some articles are reserved for only paying members.
Besides publishing original content on Medium, it’s quite common for brands to republish their blog posts from their company blog onto Medium to extend their reach. (That’s what we’re doing here at Buffer.)
If you want to experiment with Medium, we wrote a guide to Medium for marketers and a blog post on the nine strategies we tried on Medium

06/11/2019

Social Media Today Top 5 - June 9, 2019 from BULL Marketing team!
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Instagram's latest influencer marketing changes, Facebook's new 'Avatars' and advancing TikTok ad options were among the most discussed topics in social media marketing for the first week of June, 2019.
Here are the top five updates you need to be aware of this week, with links to our full coverage of each:
1. Instagram Announces 'Branded Content Ads'
Instagram will now enable marketers to re-purpose influencer posts as ads, which will expand opportunities for Influencer marketing.
2. Facebook Launches 'Avatars' in Australia
Facebook's Bitmoji-like 'Avatars' are now available to Australian users, with a view to a global roll-out later in the year.
Here's an in-depth look at the creation process, and how Avatars can be used on Facebook and Messenger.
3. Mobile Devices Overtake TV in Time Spent
eMarketer has reported that the next threshold has been crossed - people are now spending more time on their mobile devices than they are watching TV.
4. TikTok Looks to Add More Ad Targeting Options
If you're looking to reach younger audiences, TikTok is working to improve its targeting tools, and capitalize on its rising popularity.
5. LinkedIn Launches New Marketing Insights Series
LinkedIn has announced two new initiatives which will provide more information and insight for marketers seeking to make best use of the platform to reach their audiences.
We'll update you on the top five posts generating the most discussion among the SMT community again next week.
Lets get this ! http://bullmarketing.org/

05/17/2019

Some interesting new Facebook Stories options on the way.

Facebook looks to be developing a couple of new Stories options which could be of significant interest to social media marketers.

05/17/2019

LETS GO BULL Marketing buddys & Freinds http://bullmarketing.org/ !
1. Be real about your industry, add tasteful humor
One of the best ways to create engaging social media content is to be real.

The fact of the matter is that most brands, regardless of which industry they work in, deal with something that is taboo, awkward, confusing, or just plain funny on a daily basis.

What better way to make a great social media post than to capitalize upon those things?

For example: Charmin, a toilet paper company, wins on social media – especially Twitter. They’re simply real about who they are, what they do, and bring in a lot of humor consistently about it.

They have a consistent Twitter column that sparks humor:

And, one thing I love is that they even engage back with their punny fans:

By posting lighthearted content that makes their fans laugh, Charmin earns many more follows, re-tweets, and favorites than you might imagine a toilet tissue company would.

2. Use color to stay consistent with your brand
Take a moment to consider brands that have tied color into their branding schemes:

Coca-Cola, red
Evernote, green
The Honest Company, bright blue
Content Marketing Institute, orange
…To name a few. These brands have figured something out that the rest of us can do well to learn from. Namely, that using a trademark color scheme across social media can be a fantastic way to draw more attention to your posts and earn more readers.

Because social media is a very fast-paced world, people using on social media platforms are often scanning through their newsfeeds quickly.

3. You can be promotional if you’re also being helpful, generous, and authentic
In order to create the best possible social media content, brands can enhance their reader ship by being generous with information. And here’s the secret: you CAN blend that with a mention of you and your products, provided you don’t oversell and stay helpful during the mention.

Fans come to your page hoping to find something to engage with and when you hit the nail on the head and address a problem they can relate to or a struggle that everyone has, you’re likely to earn a spot on their social media short list.

Think of it this way: each time you interact on social media, you’re provoking some reaction from your readers – be it interest, laughter, or curiosity.

4. Spark curiosity in your social audience

Any good marketer knows that the headline of an article is the most important part. While 80% of people read headlines, only 20% read body copy, which means that a great headline can go a long way toward earning you more traffic, and more engagement.

To make your social media posts more fun, consider toying with your headlines a bit. Instead of writing a dry, information-only few words, consider playing with headlines that will provoke your readers’ curiosity or make them laugh.

For a great example, consider Innocent Drinks, a smoothie brand whose social media is decidedly not focused on smoothies.

While nobody is advocating making your headlines and short tweet body all about laugh-grabs, it’s clear that incorporating funny, attention-commanding headlines and photos into your social media strategy is a fantastic way to boost your readership and engagement.

5. Include custom visuals
It’s a well-known fact that including visuals in social media posts is a fantastic way to draw more engagement and promote more social sharing (including visuals in social media posts increases a reader’s willingness to read by 80%), but what if you took it a step beyond stock photos? By creating custom visuals for your posts, you not only provide readers with value that they can only find from your company, but you also create a solid piece of marketing material that is likely to get passed around the web, spreading the word about your brand.

If you want to reach the ultimate in fun, engaging social media posts, look no further than conversation starters. Everything from caption contests to calls for user-generated photos, videos, or artwork can be a fantastic way to start a conversation and get your social media page popping.

7. Shout out to readers

If you’re playing your cards right, chances are you have some faithful social media followers that read virtually everything you post. In light of this, one of the best ways to make your content more fun and engaging is to ensure that the people talking about and responding to your brand know that you notice.

On most social networks, it’s easy to respond directly to a comment (Facebook, for instance) or to simply “@” someone (Twitter) to make it known you’re talking directly to them.

This is an effective way to not only enhance the interaction with that specific user but also to encourage other users to reach out as well, which they’re more likely to do if they see you responding to other users.

Plus, the level of customer-brand interaction has increased markedly over the last few years, so it’s a good time to make this move.

SproutSocial recently found that the number of private messages sent from customers to brands on social media increased 110% between 2014 and the end of 2015.

8. Encourage your team to participate
For the most engaging social media posts possible, consider switching up your posters a bit. If you have a team in departments like sales, marketing, or customer service, give them a chance at the wheel for a post or two a week. In addition to the fact that your customers will likely love hearing from these seldom-aired sectors of your company, it’ll also help make your team feel more cohesive and engaged, which is good for everyone!

My team and I live tweet from our Twitter, , when we’re at events. This October, I tweeted while at , tagging all of our team present with me on Twitter:

On other days, Rachel, our social media manager, tweets from our brand Twitter account.

9. Tell a story, consistently
For a great series of social media posts, consider breaking your content up into a serialized narrative. This gives your readers something to look forward to on a daily or weekly basis and creates a fun and anticipatory environment.

JetBlue has done this beautifully in their social media profiles. Check out their Twitter, and here’s a sample tweet:

Just remember to be consistent with your social media presence. If you start telling great stories then suddenly stop posting, your readers will think you’ve dropped off the face of the earth and no one will want to check back.

10. Don’t be afraid to be creative with your content!
No two brands are exactly alike and what is going to resonate with your customers is different that what is going to resonate with someone else’s customers. In light of this, it’s important to be creative and playful when it comes to your social media posts.

Depending upon what industry you work in and who your target audience is, you may need to experiment a bit in order to find the perfect social media outline for you.

Have Fun, Interact, and Be Social – Consistently
When used correctly, social media, from writing to publishing, can be a powerful tool for companies in all industries. Whether you choose to interact on Twitter, Facebook, Periscope, Instagram or a combination of any of these platforms and others, fun social media posts are some of the best ways to get your audiences to engage with your brand and spread the word about your company.

Remember to set a strategy in place and maintain consistency with your social media posts.
http://bullmarketing.org/

05/17/2019

The Bull Marketing http://bullmarketing.org/ team believes in bringing the term "The SKY is the limit" into your life. If you can dream it you can be it! Our team gets excited & driven watching our clients reach their dreams & surpassing their completion!
Lets have FUN markeing your dreams come to LIFE!
Build or Create your Brand (Brand Name)
Identify Your Goals. ...
Identify Your Audience. ...
Select the Best Platforms for your company or brand....
Build SEO (Search Engine Optimization) for you S.M
Build SEO (Search Engine Optimization) for you web site.
Deliver Consistently. ...
Guide you on S.M postings ...
Grow Your Audience. ...
Engage Your Audience.

The BULL Marketing team is a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales in Social media marketing world as well as the whole internet. The key in strategically create, carry out, and measure the overall plan with the team.
Businesses trying to achieve successful social media marketing must overcome several common challenges. Carving out enough time, creating high-performing content, and properly measuring the resulting metrics are all aspects that, if handled incorrectly, can tank the plan and leave them with a big goose egg as the outcome.
Don’t do that!
With some planning, companies are more likely to reach and exceed the payoff that got them excited about social media marketing in the first place.
Lucky for you, we have the step-by-step plan laid out.
Follow these 10 easy tips to rock your social media marketing strategy and enjoy 10X return on investment.
1. Identify Your Goals
It’s a smart business practice to start with goal setting before all new plans, and social media marketing’s no different. After all, you can be the best bicycle salesperson in the state, but still fail if you are supposed to be selling ice cream.
Use the SMART goal setting strategy to create the foundation for successful social media marketing.
Specific. Vague goals like “get more business” doesn’t help companies pinpoint their objective and create measures of success. Goals must nail down exactly what is expected of the initiative.
Measurable. Being able to definitively answer “yes, we hit the goal” or “we missed the goal by 20%” is a good goal standard.
Attainable. Out of reach goals are demoralizing and frustrating. Having to stretch to hit a goal is productive, but don’t go overboard with expectations.
Relevant. A social media marketing goal needs to tie in to marketing’s overall goal. Is it to build an audience? Increase website traffic? Strengthen branding? Make sure the goal relates to the bigger picture.
Timely. Dates and times keep companies accountable to their goals. Stay on track by breaking up a large project like this into mini-goals that each have their own deadline.
Once companies set the goal, which is basically the “why”, they need to decide on the “who”.
2. Identify Your Audience
Your message won’t be effective unless its specifically designed for who you are trying to target. Developing a relevant buyer persona is essential for successful social media marketing. Three pieces of information offer insight into pinpointing your audience.
Review happy clients. Clients that have been pleased by a company’s product or service are prime starting points when building a buyer persona. Study their industries, demographics, and their goals closely to understand who you should be targeting.
Nail down pain points. What question does your product answer? How does it make your buyer’s job easier? Only by thoroughly understanding this can an organization show their value.
Survey customer support. Talk to the people who are on the front lines. What are the questions they hear most often? Knowing this shows you the direction to take in the content that will most likely engage and interest your targets.
Now let’s answer “where”.
3. Select the Best Platforms
It’s usually a mistake to try to cultivate followers on half a dozen or more social media channels. The person managing the social media efforts gets overwhelmed, off track, and the results end up being puny.
FaceBook is the social media giant, of course. LinkedIn is also great for businesses to have a presence. But neither may be the one companies should focus on.
Who needs the product or service? The offering is key to the platforms you should choose. Selling directly to consumers? FaceBook is your best bet. Targeting a younger audience? Snapchat or Instagram might perform the best. Marketing to other companies? LinkedIn could be your golden ticket.
Where are the competitors? Put your investigative hat on and figure out which channels your competitors are using. Study their presence, and look at their followers. It’s not required that you be on every channel they are on. But, seeing a competitor with tons of followers and engagement should prompt you to move that particular social media channel to the top of the list.
Successful social media marketing takes chunks of time to manage. It’s far better to choose one or two channels and really invest in them than five or six channels and spread the message to thin.
4. Employ a Qualified Manager
It takes unique qualities to be a savvy social media manager. One of the mistakes companies frequently make is to choose the person who has the lightest schedule or the cheapest per hour rate with no regard for whether or not they are “built” for the job.
Strategic thinking. There’s almost always a strategic thinker behind successful social media marketing. Companies should look at the candidate for the job closely and discuss the short and long-range goals. The person needs to understand how to lay out posts, choose content, and engage with followers in a way that builds toward success.
Organizational skills. Running social media campaigns demands someone that can lay out the strategy in a step-by-step approach. They need to have a handle on their time and control of their calendars. Simply posting “when they think about it” won’t do much to move the needle.
Branding expertise. They may not be the “face” of the company, but they are definitely the “voice”. It’s imperative for the social media manager to understand the company brand at a granular level, possess strong grammar and spelling skills, and exhibit professionalism in all situations.
5. Deliver Consistently
An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy.
Write content. Always keep the targeted buyer in mind when sharing content. Blogs, new white papers, and webinar invitations are smart choices.
Curate content. Posting relevant industry information and articles written by others are additional ways to fill the social media calendar. Avoid always posting something sales-y. This turns audiences off.
Listen. Tools that let companies listen to what competitors and the target audience are interested in and talking about guides them toward what they should be sharing.
6. Woo Influencers
Research from Twitter shows 49% of consumers rely on influencers to make purchase decisions.
Find out who the experts are about the product or service you sell. The ones with a large following on social media are influencers.
Network. Reach out to and build relationships with these dynamos to reach more targets and further expand the branding message.
Extend an offer. Be prepared to answer the “what’s in it for me” question. Maybe they could join you at a trade show, or promote themselves on one of your webinars. It’s important to show how you bring value to them as you foster these relationships.
Monitor. Watch what the influencer posts about your brand, and make certain it’s cohesive to your image. If, for example, they tried your product and didn’t like it, it’s best to know this up front. Always communicate with influencers and pay attention to what they say, so there aren’t any nasty surprises.
7. Grow Your Audience
The more eyes that see your message, the more results you enjoy. The social media manager needs to work on increasing followers across all the social media channels deemed relevant for the product or service.
Current customers. Make sure current happy customers follow your social media. Product updates, new content, and industry information are all valuable to customers. Do it well, and the message could prompt them to buy again.
Content fans. People who run across and digest your content are primed to follow you. It’s vital to encourage them to subscribe to your blog, and make it easy for them to follow you for future updates. Contests are great ways to increase followers.
Paid ads. Organic is awesome, but some companies also opt for paid advertising to grow their volume of followers. Ads are great ways to reach your buyers that would otherwise never come into contact with your message. To learn more about paid ads, read our 10 Essentials to Running Successful Facebook Ads.
8. Engage Your Audience
For social media marketing to be successful, companies need to find ways to increase engagement in the followers they have and the ones they want.
Respond. Social media management is not a one-way street. Respond personally to new followers, answer questions and address issues fast, and comment and like other posts.
Tag. If there are followers you know are interested in a particular piece of information, tag them when you post about it. Showing personal touches like this helps drive the quality of your social media efforts.
Link. Depending on your goals, include links in your posts. Otherwise, followers don’t know what you want them to do next. Link to blogs, your website, or other calls-to-action (CTA). Encouraging consumers to take action is key in developing successful social media marketing.
Use hashtags. Help the audience cut through the enormous amount of noise with valuable hashtags. Decide in advance on a list of hashtags that the business will use. These are neon signs of the internet that help your message be more discoverable.
9. Measure Your Results
Close the loop by holding the results up to the goals you set and see how they compare. Otherwise, you won’t have any idea which strategies are paying off and which ones crashed.
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The BULL Marketing team is a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales in Social media marketing world as well as the whole internet. The key in strategically create, carry out, and measure the overall plan with the team.
Businesses trying to achieve successful social media marketing must overcome several common challenges. Carving out enough time, creating high-performing content, and properly measuring the resulting metrics are all aspects that, if handled incorrectly, can tank the plan and leave them with a big goose egg as the outcome.
Don’t do that!
With some planning, companies are more likely to reach and exceed the payoff that got them excited about social media marketing in the first place.
Lucky for you, we have the step-by-step plan laid out.
Follow these 10 easy tips to rock your social media marketing strategy and enjoy 10X return on investment.
1. Identify Your Goals
It’s a smart business practice to start with goal setting before all new plans, and social media marketing’s no different. After all, you can be the best bicycle salesperson in the state, but still fail if you are supposed to be selling ice cream.
Use the SMART goal setting strategy to create the foundation for successful social media marketing.
Specific. Vague goals like “get more business” doesn’t help companies pinpoint their objective and create measures of success. Goals must nail down exactly what is expected of the initiative.
Measurable. Being able to definitively answer “yes, we hit the goal” or “we missed the goal by 20%” is a good goal standard.
Attainable. Out of reach goals are demoralizing and frustrating. Having to stretch to hit a goal is productive, but don’t go overboard with expectations.
Relevant. A social media marketing goal needs to tie in to marketing’s overall goal. Is it to build an audience? Increase website traffic? Strengthen branding? Make sure the goal relates to the bigger picture.
Timely. Dates and times keep companies accountable to their goals. Stay on track by breaking up a large project like this into mini-goals that each have their own deadline.
Once companies set the goal, which is basically the “why”, they need to decide on the “who”.
2. Identify Your Audience
Your message won’t be effective unless its specifically designed for who you are trying to target. Developing a relevant buyer persona is essential for successful social media marketing. Three pieces of information offer insight into pinpointing your audience.
Review happy clients. Clients that have been pleased by a company’s product or service are prime starting points when building a buyer persona. Study their industries, demographics, and their goals closely to understand who you should be targeting.
Nail down pain points. What question does your product answer? How does it make your buyer’s job easier? Only by thoroughly understanding this can an organization show their value.
Survey customer support. Talk to the people who are on the front lines. What are the questions they hear most often? Knowing this shows you the direction to take in the content that will most likely engage and interest your targets.
Now let’s answer “where”.
3. Select the Best Platforms
It’s usually a mistake to try to cultivate followers on half a dozen or more social media channels. The person managing the social media efforts gets overwhelmed, off track, and the results end up being puny.
FaceBook is the social media giant, of course. LinkedIn is also great for businesses to have a presence. But neither may be the one companies should focus on.
Who needs the product or service? The offering is key to the platforms you should choose. Selling directly to consumers? FaceBook is your best bet. Targeting a younger audience? Snapchat or Instagram might perform the best. Marketing to other companies? LinkedIn could be your golden ticket.
Where are the competitors? Put your investigative hat on and figure out which channels your competitors are using. Study their presence, and look at their followers. It’s not required that you be on every channel they are on. But, seeing a competitor with tons of followers and engagement should prompt you to move that particular social media channel to the top of the list.
Successful social media marketing takes chunks of time to manage. It’s far better to choose one or two channels and really invest in them than five or six channels and spread the message to thin.
4. Employ a Qualified Manager
It takes unique qualities to be a savvy social media manager. One of the mistakes companies frequently make is to choose the person who has the lightest schedule or the cheapest per hour rate with no regard for whether or not they are “built” for the job.
Strategic thinking. There’s almost always a strategic thinker behind successful social media marketing. Companies should look at the candidate for the job closely and discuss the short and long-range goals. The person needs to understand how to lay out posts, choose content, and engage with followers in a way that builds toward success.
Organizational skills. Running social media campaigns demands someone that can lay out the strategy in a step-by-step approach. They need to have a handle on their time and control of their calendars. Simply posting “when they think about it” won’t do much to move the needle.
Branding expertise. They may not be the “face” of the company, but they are definitely the “voice”. It’s imperative for the social media manager to understand the company brand at a granular level, possess strong grammar and spelling skills, and exhibit professionalism in all situations.
5. Deliver Consistently
An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy.
Write content. Always keep the targeted buyer in mind when sharing content. Blogs, new white papers, and webinar invitations are smart choices.
Curate content. Posting relevant industry information and articles written by others are additional ways to fill the social media calendar. Avoid always posting something sales-y. This turns audiences off.
Listen. Tools that let companies listen to what competitors and the target audience are interested in and talking about guides them toward what they should be sharing.
6. Woo Influencers
Research from Twitter shows 49% of consumers rely on influencers to make purchase decisions.
Find out who the experts are about the product or service you sell. The ones with a large following on social media are influencers.
Network. Reach out to and build relationships with these dynamos to reach more targets and further expand the branding message.
Extend an offer. Be prepared to answer the “what’s in it for me” question. Maybe they could join you at a trade show, or promote themselves on one of your webinars. It’s important to show how you bring value to them as you foster these relationships.
Monitor. Watch what the influencer posts about your brand, and make certain it’s cohesive to your image. If, for example, they tried your product and didn’t like it, it’s best to know this up front. Always communicate with influencers and pay attention to what they say, so there aren’t any nasty surprises.
7. Grow Your Audience
The more eyes that see your message, the more results you enjoy. The social media manager needs to work on increasing followers across all the social media channels deemed relevant for the product or service.
Current customers. Make sure current happy customers follow your social media. Product updates, new content, and industry information are all valuable to customers. Do it well, and the message could prompt them to buy again.
Content fans. People who run across and digest your content are primed to follow you. It’s vital to encourage them to subscribe to your blog, and make it easy for them to follow you for future updates. Contests are great ways to increase followers.
Paid ads. Organic is awesome, but some companies also opt for paid advertising to grow their volume of followers. Ads are great ways to reach your buyers that would otherwise never come into contact with your message. To learn more about paid ads, read our 10 Essentials to Running Successful Facebook Ads.
8. Engage Your Audience
For social media marketing to be successful, companies need to find ways to increase engagement in the followers they have and the ones they want.
Respond. Social media management is not a one-way street. Respond personally to new followers, answer questions and address issues fast, and comment and like other posts.
Tag. If there are followers you know are interested in a particular piece of information, tag them when you post about it. Showing personal touches like this helps drive the quality of your social media efforts.
Link. Depending on your goals, include links in your posts. Otherwise, followers don’t know what you want them to do next. Link to blogs, your website, or other calls-to-action (CTA). Encouraging consumers to take action is key in developing successful social media marketing.
Use hashtags. Help the audience cut through the enormous amount of noise with valuable hashtags. Decide in advance on a list of hashtags that the business will use. These are neon signs of the internet that help your message be more discoverable.
9. Measure Your Results
Close the loop by holding the results up to the goals you set and see how they compare. Otherwise, you won’t have any idea which strategies are paying off and which ones crashed.
http://bullmarketing.org/