10/05/2026
📍 TO REACH MORE LOCAL PEOPLE
Post local events, relatable humor, and things that make people say, “That is SO [city].”
• “Things happening in [city] this weekend that don’t involve Target.”
• “You know you live in [city] when…”
• “If [city] neighborhoods were people at a dinner party…”
👋 TO TURN VIEWERS INTO FOLLOWERS
Give them a reason to want more from you.
• “Here’s what $500K gets you in three different parts of [city].”
• “Moving to [city]? Here’s what you won’t learn from scrolling Zillow.”
• “Three places in [city] I’d take a friend visiting for the weekend.”
🤝 TO BUILD TRUST
Show the thinking behind your recommendations.
• “Why I’d tell a buyer to sleep on it before making an offer.”
• “The highest offer isn’t always the one I’d recommend. Here’s what I’d compare.”
• “Before my sellers spend $10K updating their house, we have this conversation.”
🔎 TO SHOW YOUR EXPERTISE
Point out things they wouldn’t know to check.
• “Three things I check at a showing while you’re looking at the kitchen.”
• “That house has been sitting for 60 days. Here’s what I’d investigate.”
• “Two homes. Same neighborhood. Different prices. Let’s look at why.”
🔖 TO GET MORE SAVES
Give them something they’ll need when it’s their turn.
• “Five questions to ask before buying new construction.”
• “Your first weekend of house hunting? Bring this checklist.”
• “Before you spend money getting your house ready to sell, read this.”
📲 TO GET MORE SHARES
Say something they’ll want to send to someone.
• “When one of you wants move-in ready and the other wants a ‘little project.’”
• “You can love your house and still be ready to leave it.”
• “Things that feel very different when you’re buying a house with your own money.”
💬 TO GENERATE LEADS
Address a specific fear, problem, or desire. Offer a useful next step.
• “Scared your house will sell before you find your next one? DM MOVE to talk through the timing.”
• “Your house could sell for $500K. How much would you actually keep? DM NET for an estimate.”
• “Looking for a one-story home with a fenced yard under [$X]? DM RANCH for matching homes.”
🏡 TO GET MORE CLIENT CONVERSATIONS
Help them picture working with you.
• “Here’s what happens after you tell me you’re thinking about selling.”
• “Buying and selling at the same time? Here’s how we’d map it out.”
• “You don’t need to be ready to move to ask me these questions.”
Different posts grow your account in different ways. They all play a part.
Rule of thumb: Before you ask, “What should I post?” ask, “What do I want this post to do?”
Comment KIT to grab my vault of content ideas for real estate agents.
![📍 TO REACH MORE LOCAL PEOPLEPost local events, relatable humor, and things that make people say, “That is SO [city].”• “...](https://img3.medioq.com/651/141/1653285966511415.jpg)
