Cookeville Communications

08/04/2025

07/23/2025

The best radio stations and the best personalities! Congratulations to Philip Gibbons , Freaky Dave, and Sheila Scruggs!!!!

07/22/2025

07/16/2025

When companies use radio, they experience:

+13% greater mental availability, which is a measure of a brand’s propensity to be noticed and considered in buying decisions
+28% larger market share
+17% boost in pricing power
+42% increased profits
+23% greater return on ad spend
Those numbers are exceptionally impressive. It would be challenging to best these numbers with any other type of advertising. Also, radio is trusted, local and part of the community. People have a much different perspective toward it than TV or social media.

Give us a call at 931-526-7144

07/16/2025

Thanks for a great job Roland Digital Media!

We are big time now!! Got a billboard and everything!!

07/16/2025

Join Country Cruising, headlined by Trace Adkins, for the ultimate country music festival at sea. Enjoy live shows, private meet-and-greets, and more. Book now!

07/15/2025

Yes. We are a little biased…. But radio is great!!!!

The latest entry to RAB’s “Radio Matters” blog shoots down the notion that broadcast radio listenership — and advertising revenues — are on the wane.“Regardless of perception, the reality of how valuable radio is hasn’t diminished,” writes Marketron CRO Todd Kalman. Kalman says radio...

07/11/2025

MYTH: Loyalty is dead with modern audiences.
TRUTH: Radio builds long-term emotional connection.

We live in a world built for the scroll ...
Quick-hit dopamine. Swipe, skip, double-tap, move on.
Social platforms are engineered for efficiency, not depth.
They’re built to keep us hooked, not connected.

And while that might work for viral content and short attention spans, it’s also fueling a growing fatigue — and in some cases, anxiety, distraction, and burnout.

Now contrast that with radio.

Radio doesn’t interrupt — it accompanies.
It doesn’t pop up — it shows up.
And it doesn’t try to out-shout the noise — it cuts through it.

Here’s what radio does that social media can’t:

✅ Emotional Connection:
A human voice in real time creates intimacy. Hosts talk to us, not at us. Whether it’s curated music, a thoughtful interview, or just someone you trust helping you navigate the morning, it feels personal.

✅ Nostalgia and Shared Experience:
Radio is a time machine. One song, one voice, one memory — and suddenly you’re 17 again. That kind of shared cultural thread doesn’t just entertain — it grounds us.

✅ Community Engagement:
Live call-ins. Local guests. Shared stories. Radio creates space for real conversations that include the audience. It’s not just a one-way broadcast — radio’s a real-time two-way street.

✅ Reliability and Reach:
No buffering. No outages. No login required.
In a crisis, when the power’s out or the internet’s gone, people turn the dial, not scroll the feed.

Radio doesn’t chase your attention — it earns your trust.

It’s not here to manipulate the algorithm.
It’s here to remind you that connection, consistency, and community still matter.

In an era where everything is disposable, radio remains undeniably durable.

Social wins the scroll.
Radio wins the soul.

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© 2025 Dave Sturgeon https://www.linkedin.com/in/sturge/

07/06/2025

07/02/2025

06/30/2025

We can help! Call us 931-526-7144 to talk with an account executive!

MYTH: “My business isn’t big enough for radio.” TRUTH: Radio isn’t reserved for the big guys — it makes the big guys. - Your favorite pizza place? - The HVAC crew with a 2-week waitlist? - That real estate agent with their own billboard? They didn’t start big… they started smart. Radio...

02/20/2025

As the winter weather conditions continue, so do the school closings.
Putnam Co. - CLOSED
Cannon Co. - CLOSED
Clay Co. - Remote learning day
DeKalb Co. - CLOSED
Jackson Co. - CLOSED
Macon Co. - CLOSED
Overton Co. - Remote learning day
Pickett Co. - CLOSED
Smith Co. - CLOSED
Van Buren Co. - CLOSED
Warren Co. - CLOSED / Remote learning day
White Co. - CLOSED

For more updates check the Channel 5 link in the comment below