11/07/2025
The latest Accenture Holiday Shopping Study shows great news for local businesses — 87% of consumers plan to spend the same or more this holiday season. But there’s a catch: most shoppers say they’re overwhelmed by too many choices and are searching for value and simplicity.
That’s where radio and Cookeville Communications can make a big difference.
Our family of stations, 94.7 The Country Giant, 98.5 KISS FM, 106.1 The Eagle, and 1077 Grace FM reaches thousands of Upper Cumberland listeners every day who are shopping, driving, and making purchase decisions right now.
Here’s how we can help your business stand out this holiday season:
🎯 Cut through the noise
Consumers are flooded with ads online. Radio lets your business tell a simple, memorable story in a clutter-free space. One clear message ....your value, your offer, your name ... repeated to thousands of loyal local listeners.
🕒 Reach them at the right time
Listeners tune in while driving, working, or shopping exactly when they’re ready to make buying decisions. We can help you reach them during peak drive times or weekend shopping hours.
🏪 Drive in-store traffic & connection
The Accenture report says shoppers still crave in-person experiences. Radio is perfect for inviting them in: “Stop by this weekend for holiday deals, gift inspiration, and local service.” It’s personal, local, and trusted...just like your business.
💡 Work hand-in-hand with your digital
Your website and social media can close the sale, but radio creates the spark! The awareness that gets people searching, clicking, and walking through your door.
With a creative message and consistent schedule across our stations, we can help your business rise above the noise and turn local listeners into loyal customers this holiday season.
Let’s build a plan that fits your goals and budget — from value-focused campaigns to in-store traffic drivers. We would love to show you listener data and a few sample schedules for the weeks leading up to Christmas.