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RelishMIX RelishMix: Social media tracking and tactics on movies, linear television series and streaming programs RelishMIX analyzes activity across all major social media platforms, tells you exactly how well you are tracking and precisely how to improve --- Powered by RelishMIX proprietary technology that tracks all movies, television series and streaming programs � TWITTER: https://twitter.com/relishmix

@wonderwomanfilm @wbpictures @hbomax
12/22/2020

@wonderwomanfilm @wbpictures @hbomax

@newsoftheworldmovie @universalpictures
12/22/2020

@newsoftheworldmovie @universalpictures

Promising Young Woman Focus Features
12/22/2020

Promising Young Woman Focus Features

RelishMix DOTS TRACKING: Hollywood social media monitor RelishMix noticed that Monster Hunter had a social media univers...
12/20/2020
‘Monster Hunter’ Takes In $2.2M Over Poor Pre-Christmas Pandemic Weekend Before ‘Wonder Woman 1984’ Shakes Up Theatrical Window

RelishMix DOTS TRACKING: Hollywood social media monitor RelishMix noticed that Monster Hunter had a social media universe near 149M before opening weekend with 30M video views across YouTube with 20.3M owned/earned views, plus Facebook (8.4M). “Awareness of the Capcom game network on social media with cross-promotional materials extends to another 2M+ fans with game special trailers and for characters. There’s an integration of the game audience to Twitch, Sony PS4 and Xbox One and on PCs,” says RelishMix.

Refresh for more analysis and top 10 chart: With even more theaters closing down during this past weekend, including the Boston market and parts of Portland, OR, there wasn’t much money to ma…

@fatalemovie @hilaryswank @lionsgate
12/18/2020

@fatalemovie @hilaryswank @lionsgate

@monsterhuntermovie @sonypictures
12/18/2020

@monsterhuntermovie @sonypictures

RelishMix guest speaking on the AFI Producers Marketing Workshop Zoom — thanks to Russell Schwartz! @americanfilminstitu...
12/07/2020

RelishMix guest speaking on the AFI Producers Marketing Workshop Zoom — thanks to Russell Schwartz! @americanfilminstitute

RelishMix DOTS TRACKING: RelishMix noticed overall mixed-to-negative chatter for HALF BROTHERS on social media reporting...
12/06/2020
Universal Continues To Dominate Paltry Pandemic Post-Thanksgiving B.O. As Town Reels From Warner-HBO Max Windows Bombshell

RelishMix DOTS TRACKING: RelishMix noticed overall mixed-to-negative chatter for HALF BROTHERS on social media reporting, “Fans are discussing not only outcome of the road-trip, but on a distribution note, where and when it will stream as windows are sliding erratically, and each of the studios are debating how and when to point fans to the eventual stream when it’s not day/date. -- ALL MY LIFE: RelishMix noticed that even though Universal social channels have a reach of 55.4M, this pic is getting boxed out by Croods 2 and Freaky in its push with only one trailer on YouTube reaching 4.6M views for 26 videos before opening, plus 7.5M views on Facebook. “Decidated social channels for the film are light but could build momentum as the next two of movies are slim,” says RelishMix.

If there’s one weekend at the box office that studios and exhibitors typically have had no thanks for, it’s the post Thanksgiving period, typically the first weekend in December, when b…

Relishmix DOTS TRACKING: Social media monitor RelishMix noticed the results of Uni’s big push for Croods 2 reporting, “O...
11/29/2020
‘The Croods: A New Age’ Seeing $14M+ Domestic, $35M+ WW During Pandemic Thanksgiving Stretch

Relishmix DOTS TRACKING: Social media monitor RelishMix noticed the results of Uni’s big push for Croods 2 reporting, “Over the last year with the birth of Peacock and the convergence of the DreamWorks family of YouTube channels and the Universal Kids portfolio, the new and improved Peacock Kids on YouTube (8.1M subs) has become an ideal launchpad for family titles. Given the Covid-19 state of the biz, the Social Media Universe campaign intensity for Croods: A New Age sits on par (301.7M norm SMU), with genre norms for Family Animated with 283.5M reach and engagement across Facebook, Twitter, YouTube and Instagram.

Saturday AM Update: This is what happens when a major studio spends a bit more money on P&A than just a paltry single digit sum to open a film in a world where not all movie theaters are open: …

@thecroods @universalpictures
11/26/2020

@thecroods @universalpictures

RelishMix DOTS TRACKING: On digital, there was a Vanguard ad on TikTok promoting Chan’s Nov. 19 fan event (see below). H...
11/22/2020
‘Freaky’ Leads & Jackie Chan’s ‘Vanguard’ Tries To Throw A Punch During A Truly Depressed Box Office Weekend

RelishMix DOTS TRACKING: On digital, there was a Vanguard ad on TikTok promoting Chan’s Nov. 19 fan event (see below). However, RelishMix wasn’t impressed with the moderate result of that, nor the overall campaign’s digital push. “There’s next-to-nothing across digital/social platforms to market this project, other than some behind-the-scenes and cookie cutter featurette materials that have trickled over from the original release in China,” reports the social media analytics corp…the campaign completely lacks strategy and positioning, with one trailer yielding 6.7M on YouTube views for over 25 videos.”

SUNDAY AM UPDATE: The weekend before Thanksgiving is one of the most lucrative ones on the calendar, last year bringing in $204.9M off the opening of Disney’s Frozen II, which posted November…

11/22/2020
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11/16/2020

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RelishMix DOTS TRACKING: Heading into the weekend, buzz on social for Freaky was upbeat, per RelishMix, which reports th...
11/14/2020
Blumhouse Body Swap Horror Comedy ‘Freaky’ On Its Way To $4M Weekend B.O. Opening

RelishMix DOTS TRACKING: Heading into the weekend, buzz on social for Freaky was upbeat, per RelishMix, which reports there being “comparisons to body swapping comedy The Hot Chick starring Rob Schneider and Rachel McAdams and many horror references to Happy Death Day, which was also directed by Freaky‘s Christopher Landon. Snarky yet positive, one person on social media says, ‘I was prepared to hate this trailer…now I definitely want to see this.'”

SATURDAY AM UPDATE: Universal/Blumhouse’s genre body swap comedy Freaky, starring Vince Vaughn, took in $1.45M yesterday, including Thursday night previews ~$200K, on what looks to be a $4M o…

The Queen’s Gambit @the.queensgambitnetflix @anyataylorjoy
11/14/2020

The Queen’s Gambit @the.queensgambitnetflix @anyataylorjoy

@freakymovie2020
11/13/2020

@freakymovie2020

RelishMix DOTS TRACKING: RelishMix points out that those young ‘uns on social media were keen to call out that Let Him G...
11/07/2020
‘Let Him Go’ Delivers First Ever Back-To-Back No. 1 B.O. Opening For Focus Features After Last Weekend’s ‘Come Play’ In Pandemic Market

RelishMix DOTS TRACKING: RelishMix points out that those young ‘uns on social media were keen to call out that Let Him Go stars Superman’s Earth mother and father. But that’s not how this western was marketed, and with an adult release like this, you’re not going to pull out all the stunts one would on a genre film. Let Him Go‘s entailed a straightforward trailer drop ten weeks ago, plus a behind-the-scenes featurette on Facebook of Lane and Costner discussing their rehearsal process. Costner is pushing the movie to his 2.3M followers on his Twitter, Instagram, and Facebook feeds, where he’s sharing movie materials and reviews.

It’s not common for a studio specialty label to lead the weekend box office two weeks in a row. But that’s the anomaly of pandemic times, and here we have Focus Features taking No. 1 ag…

11/07/2020
Saturday Night Live

Saturday Night Live

We’re calling it. You don’t want to miss Dave Chappelle with musical guest Foo Fighters tomorrow night!

Let Him Go Focus Features
11/04/2020

Let Him Go Focus Features

RelishMix:  On YouTube, I hear that paid views often go for $250K per a 10 million view yield. RelishMix tells us that s...
11/03/2020
‘Wonder Woman 1984’: Exhibition Awaiting Another Release Date Change; Shortened Theatrical Window Not In The Cards

RelishMix: On YouTube, I hear that paid views often go for $250K per a 10 million view yield. RelishMix tells us that studios often shoot for a 1m views an hour during daylight streaming times on YouTube. Just on the Warner Bros. U.S. YouTube channels along, both WW1984 trailers have racked up 56M views.

Not to send everyone screaming for the exits, but it wouldn’t be out of the question if Warner Bros. moves Wonder Woman 1984 off its Christmas Day global theatrical release. Facts are facts w…

RelishMix DOTS: RelishMix observes there was a shorted runway for the Come Play trailer (but not as short as Empty Man‘s...
10/31/2020
Focus Features-Amblin Horror Movie ‘Come Play’ Leading Halloween Pandemic Weekend B.O. With $2.5M

RelishMix DOTS: RelishMix observes there was a shorted runway for the Come Play trailer (but not as short as Empty Man‘s last week which was strictly one full week of digital promotion) with the first trailer dropped eight weeks ago on Aug. 27. Two studio-owned spots dropped on YouTube yielded 13.7M views with 86% of those views from a studio backed promo on the first trailer. On Facebook, video views for 15 videos were 8.9M with 95% from the first trailer. Focus Features dropped materials on their social media universe of 2M fans seeing moderate engagement with cross promotion on Amblin’s social channels of 3.1M fans.

In regards to social media conversation surrounding Come Play, RelishMix says it’s “super-mixed” with “most horror convo for new micro to mid-budget chatter spinning around whether there’s potential to ‘franchise-out’ to become the next Paranormal Activity, Saw, Insidious or A Quiet Place. Plus, chatter on the quality of scares and how many are seen in the marketing materials. Also, whether this latest horror movie seems to offer more originality versus cliches.”

When it comes to moviegoing during the pandemic, RelishMix noticed on social media that “there’s less convo on pandemic shutdown issues, movie re-dates and the state of exhibition business”. That will come as good news to exhibition, but we’re still not seeing big boosts here at the box office.

Focus Features has the widest entry at the pandemic weekend box office with Jacob Chase’s Amblin horror film Come Play, and therefore the No. 1 movie at the box office, earning $1M yesterday …

@comeplaymovie
10/31/2020

@comeplaymovie

RelishMix DOTS Tracking: Entertainment social media analytics corporation RelishMix says, “The campaign on social for 20...
10/25/2020
‘Honest Thief’ Continues To Lead Lackluster Pandemic Box Office, ‘Empty Man’ Tripped By Holdovers

RelishMix DOTS Tracking: Entertainment social media analytics corporation RelishMix says, “The campaign on social for 20th’s The Empty Man dropped just one week ago on Oct. 16. Any normal campaign for an indie, one-off high concept or awards contender will obviously drop at least two months out — at the latest.” I understand that a major studio wants to save on P&A with the lights turned off in LA and NYC. However, let’s at least provide some oomph if we’re putting a big screen release out there. Empty Man debuted in 4th this past weekend to $1.265M at 2,027 venues, behind Open Road’s second weekend of reigning Liam Neeson action thriller Honest Thief, which grossed $2.35M, 101 Studio’s The War With Grandpa, which made $1.88M in its third weekend in No. 2, and Warner Bros.’ ninth weekend of Tenet, which made $1.3M at 1,801 locations.

SUNDAY AM Final w/box office chart: The domestic box office remains in purgatory again this weekend, despite the fact that New York State reopened some cinemas in certain counties. We still need th…

RelishMIX's cover photo
10/20/2020

RelishMIX's cover photo

RelishMIX's cover photo
10/19/2020

RelishMIX's cover photo

@warwithgrandpa
10/19/2020

@warwithgrandpa

@honestthiefmovie
10/19/2020

@honestthiefmovie

@2heartsthefilm
10/19/2020

@2heartsthefilm

RelishMix DOTS TRACKING: On social media, RelishMix observes that Honest Thief has campaign that’s propped by 5.7M Faceb...
10/17/2020
Liam Neeson Action Pic ‘Honest Thief’ Steals $225K On Thursday Night – Domestic B.O.

RelishMix DOTS TRACKING: On social media, RelishMix observes that Honest Thief has campaign that’s propped by 5.7M Facebook views from 20 videos off the pic’s official page with an additional near 10M views on YouTube from four trailers and spots.

Reports RelishMix, “Kate Walsh is loudly and clearly the social star for Honest Thief across her social media universe of 5.7M followers with an Instagram of 3.2M plus Twitter 900K and Facebook of 1.6k. She’s activated for the film in between posts for her Boyfriend perfume/beauty product line.”

Open Road’s Liam Neeson action movie The Honest Thief posted a notable first night during the pandemic of $225K in previews. Neeson’s action movies outside of Taken typically see largel…

RelishMix DOTS Tracking: Says RelishMix, “A social conversation viral phenomenon that campaigns hope for, is where fans ...
10/16/2020
How Jacob Elordi Romance Pic ‘2 Hearts’ Is Staying The Theatrical Course During The Pandemic

RelishMix DOTS Tracking: Says RelishMix, “A social conversation viral phenomenon that campaigns hope for, is where fans call-out their friends, weeks in advance of a release. We saw an early case in 2015 with Sisters, starring Tina Fey and Amy Poehler, which opened against Star Wars: The Force Awakens as counter programming. Gal-pal fans tagged their friends, it went viral and Sisters opened. Again, 2 Hearts chatted is indexing well as fans are piling on the convo with simple tags of their friends, especially on the heavily boosted Facebook clip with 10.7M views.” (See left image)

EXCLUSIVE: Yes, there have been a number of film distributors — big ones — who’ve cut and run during the pandemic, jettisoning their movies onto PVOD or selling them outright to s…

RelishMix DOTS: Entertainment social media monitor RelishMix gives a shoutout to the 30-second spot audience exit interv...
10/10/2020
‘War With Grandpa’ Conquers ‘Tenet’ At The Weekend Box Office

RelishMix DOTS: Entertainment social media monitor RelishMix gives a shoutout to the 30-second spot audience exit interviews which are part of the War With Grandpa‘s campaign, another positive nudge to encourage moviegoers to head back.

Also per RelishMIx: YouTube total views for War With Grandpa are just over 9M, boosted by a set of 18 videos on Facebook. Of the pic’s movie stars who are pushing actively on social are Jane Seymour (280K) with selfies from the shoot, Oakes Fegley (108K followers), and Rob Riggle (1.6M).

Says RelishMix, “Not a producer in town could have ever pitched this — but the potential for Grandpa in drive-ins is an obvious solid-fit as a family-fun outing, which is also mentioned in social conversation.”

2nd Update Sunday AM, refresh for updates: 101 Studios’ War With Grandpa has ended Tenet’s domestic marathon run, beating the Christopher Nolan movie in its 7th weekend, $3.6M to $2.1M.…

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