12/01/2026
The tracking-pixel era is OVER, and most brands are panicking �
Third-party cookies? Gone. iOS tracking? Blocked. Privacy regulations? Tightening. The old
playbook of following users around the internet? Dead.
But here's what winners figured out: First-party data isn't just a backup plan,it's BETTER
than third-party tracking ever was.
Brands still relying on third-party tracking? They're building on rented land. Brands building firstparty data strategies? They're future-proof.
Which camp are you in? 🤔
Build a privacy-first retargeting strategy with us
Visit: www.360digimarketing.co.uk