Kat Elizabeth, Dallas, TX (2025)

09/29/2021

I haven’t been on your feed for a while. Here’s why:

When I first set about preparing for the launch of my business, I was excited just to get out there. To have a logo, a website, a perfectly color coordinated Instagram. I flew through the stages of branding, picked palettes and typography on a whim. I adopted a brand voice that felt nothing like me, some perky, boss babe speech that I saw so many others in my field using to show up online.

The result? My website read like every other copywriting offer within my niche, and I ended up attracting clients that may have been the dream for those I was mimicking, but didn’t fit with my personal beliefs or passions.

In short, I was my own biggest nightmare client—skipping steps, cutting corners, speeding ahead to the detriment of the project.

Sometimes, the things we do professionally for others, we struggle to apply to ourselves.

So here I am, deep into a rebranding. This time, I’m taking it slow, even when the anticipation kiiiiills. I’m getting clear on my mission, vision, and values and remembering why I do what I do. I’m bringing along the things I left behind in the first iteration—my background in journalism and creative writing, my love for politics and environmentalism.

The result? Everything feels like me. The fonts and colors, the web copy, the beginning shapes of the design and flow. New services, new name, new identity.

I’m so thankful for everyone that has stuck around during this transition, and excited for you all to see what’s next.💛

08/11/2021

Why would anyone give up a stable income to dive into the hustle, uncertainty, and hard work of freelancing?

To put it simply—because it’s all worth it.

All the things you’re supposed to be escaping when you leave a 9-5? They’ll probably still be there.

Long nights, no weekends, failed launches.

But if you build it with care, the customers will come.

And THEN, one day, it hits you…

(Warning—cheesiness ahead).

You’re doing what you love.

You’re excited to open your laptop in the morning.

YOU set your prices, hours, projects.

Because all the client work, the rebranding headaches, and even the admin tasks you hate (hi, social media) are ultimately done with love!

I’ll leave you with one of my favorite reminders (so good I have it tattooed on my foot).

“Seek discomfort.”

As the wise said, the best things in life are on the other side of fear!

And on that note, swipe for 4 of the most common freelancer fears and how to tackle them.👀

Was there anything that held YOU back from taking the leap? Let me know in the comments!
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08/06/2021

I mentioned this in my last post and it reaaaally resonated with you guys.

So let’s dive deeper!

Have you ever heard the saying, “Work ON your business instead of IN your business?”

It’s easy to get caught up in lead generation, client work, money-making, and all the things that come with running your small business.

While these tasks are totally necessary to stay afloat and FEEL like an indicator of growth...
..you won’t achieve all those bigger business goals unless you set aside time to deal with your own stuff.

This could be:

🗃Setting up organizational systems
💅Updating your branding
📧Writing newsletters for your email list
➕And so much more!

I know the feeling of wanting to prioritize paid projects over hours slogging through admin tasks.

But the time you spend on your business will open up the door to make even more money in the long run.

As for me, I’m in the middle of a major rebranding.

It involves tons of time-consuming processes—scrapping things that don’t fit anymore, rethinking services, writing new web copy, market research (and on and on).

But in the end, I’ll have a brand that feels much more aligned with ME, my dream clients, and where my business is at.

How will you work ON your business this week?

Let me know in the comments!⬇️
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07/31/2021

These 4 tools will make your life as a small business owner or service provider waaaaay easier.

And the best part?

I’m skipping past all the well-known and well-loved tools (hello Asana, Canva, Slack, etc etc).

Instead, let’s talk about some platforms you may not have heard of.

These total time-savers help you do behind-the-scenes work like:

👥Client management
💵Accounting
🗂Project organization

Although it takes a while to get everything in order, it’s so worth it...
..especially if you don’t have the budget to hire a team or outsource minor tasks yet.

This is your official reminder to take a break from client work and put hours into your own business at least once a week!

When was the last time you put some serious time into YOUR business?

Let me know in the comments.⬇️
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07/29/2021

Dear small business owners, let’s get real.

In my last post, I talked about all the benefits that come with being your own boss.

Now, let’s explore some of the negatives.

Because as rewarding, freeing, and fun as it is to run the show...
..it’s also exhausting (and lonely).

Lots of people will offer up outsourcing or batching content as cures to the challenges of running your own business.

But I don’t hear enough about the power of community!

This is hands-down one of the best ways to stay sane (and inspired) through all the ups and downs of entrepreneurship.

So if you haven’t stopped by and said hi yet, what are you waiting for?😉

Tell me about a business struggle that has been bothering you lately.

If you see someone else you can help, send them a message!

Let’s all make our support systems a lil bigger today.☺️
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07/26/2021

Here are 3 reasons I love the freelance life🤩

1️⃣ You get to be your own brand.

When you work within a company or under an agency, you’re operating within their brand.

The way you interact with clients, the services you perform, the rates you get paid...
..it’s all by their rules, not yours.

But as a freelancer, you’re fully in control of your image.

Hello, dream clients, passion projects, and rates you deserve.

2️⃣ You get to work from anywhere.

Is there anything better than traveling while you work?

As cliche as it is, location freedom is a DREAM.

Each day can be a different office—a beach club in Bali, a café in Buenos Aires, a co-working space in Shanghai.

You also get to set your own routine, whether you want to lean into your night owl tendencies or work only 4 hours a day.

3️⃣ You learn as you go.

Sure, this is true of any business you work for.

But when you’re running the show yourself, you don’t just have to be on top of your industry skills...
..you also have to learn elements of design, marketing, speaking, client relations, and so much more!

❓Have you been thinking of taking the leap?

DM me “Freelance” to learn more!
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07/22/2021

Did I always want to be a copywriter?

Nope!

But aside from a few moments where I went in other directions (lawyer, diplomat)—I always wanted to be a writer of some sort.

So I thought I’d share some of the writerly moments that don’t necessarily make it into my resume.😂

In 4th grade, I roped my fellow classmates into auditioning for roles as my publicist, editor, and even security guard (yes, really🤦🏻‍♀️)...
..as I teased the release of my first novel.

Safe to say, it never actually got published, although I did write a few chapters that are probably drifting around in the attic somewhere.

In senior high, I worked as the editor-in-chief of the school paper and absolutely fell in love with journalism.

I would willingly come early and stay late just to snag a few extra hours in the “newsroom.”

In university, the obsession continued. I dug deeper into journalism and media studies, as well as political science and international relations.

+ I developed a huge interest in issues of academic freedom, free speech, and US-China relations...
..which allllll culminated on a thesis on the 2019-2020 Hong Kong protests.

Phew.🥵

Now I want to hear about your career journey!

Did you always want to be what you are now?

How did you find your way into your current career?

Share your stories in the comments.🥳
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07/19/2021

Are you too focused on the sale to actually close clients?🤯

Listen, we all need to sell our offers.

But clients can tell when they’re being sold to, and it makes them much less likely to buy.

No one wants to feel pressured, pushed, or harassed into a purchasing decision.🙅🏻‍♀️

There are 2 main ways to approach your marketing strategy.

1️⃣ A desire to make money

Are you only driven by the idea of hitting your monthly income goals?

Heads up—everyone can tell.

Without a passion for your product or service, your pitch is bound to fall flat.

A bit of this desire is great (and necessary), but it doesn’t belong in your sales pitch.

2️⃣ A desire to HELP

When you truly believe that your offer can change clients’ lives for the better, you’ll come across as more genuine, engaging, and convincing.

After all, it you’re not all in on your pitch, how can potential clients be?

A desire to help is also key in formulating your offer to begin with!

Who do you love working with? What niche gets you excited? What services are you passionate about?

THESE are the points to target.

When your purpose is clear, the clients will come.

❓How do you help people? Let me know in the comments!
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07/17/2021

Does your branding strategy include copy? It should, and here’s why!

Newsflash—Copywriting is a huuuuge part of branding.

No, us copywriters don’t design your logos or pick your color palettes...
..but we do give your business a lot of its personality.💁🏻‍♀️

These are 3 ways copywriting should be involved in your branding strategy.

1️⃣ Brand voice

Just as every person on the planet has their own unique accent, set of expressions, and way of speaking...
..your business needs a recognizable voice that makes it memorable & sets it apart from the competition.

Play around with this voice until it feels authentic, then distill it down to 3-5 words.

Keep these words handy, because you’ll want to check in any time you create a new piece of content and make sure your brand voice is consistent!

2️⃣ Keywords

The best way to attract your ideal clients?

Make sure your messaging is carefully designed with those exact people or businesses in mind!

That means:

>Using the same vocabulary they do
>Addressing their pain points
>Showing how your product/service improves their life

3️⃣ Flow + tone

It’s not enough for copy to hit a bunch of buzzwords and then leave people hanging.

It needs, of course, to connect with potential clients, but also to sound good while doing so!

Reading your text aloud can:

>Catch sneaky spelling & grammar issues
>Ensure your brand voice is on point
>Double check that your offer is clear and easily understandable

Need extra help with any of these? I’m only a DM away.😉
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07/15/2021

Here are 3 ways to develop & nurture incredible client relationships (+ why it matters)!🤝

1️⃣ Add a personal touch.

While you can use general outlines for discovery calls, emails, and other outreach materials...
..don’t be afraid to go off script!

A personal touch makes all the difference between someone feeling like just another client and a properly nurtured one.😉

For example—

If someone’s dog pops into the background on a discovery call, your follow-up email could open with “Lovely to meet you, and your pups!”

2️⃣ Be accessible.

You don’t have to provide 24/7 customer service, but you should be easy to reach.

If a client has questions or concerns throughout a project, offer prompt and supportive responses.

3️⃣ Follow up and get feedback post-project.

Just because you’ve delivered what you promised...doesn’t mean the relationship is finished!

Show your clients you care by sticking around after a project wraps up.

Ask for feedback on the process of working with you, celebrate their successes, and keep the door open to collaborating again in the future.

👩🏿‍🤝‍👩🏽The ability to nurture client relationships is a vital skill for any service provider.

Happy clients are much more likely to work with you again AND refer you to others.

How do you connect with the people you work with?

Let me know in the comments!💗
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07/12/2021

Are you making these mistakes with your copy?👀

Even the biggest brands could do with some edits here and there.

Today, I’m breaking down the copy in an ad run by the popular communications platform, Slack.

But the same lessons can be applied to small and medium businesses too!

I work with so many clients that have all the passion in the world for what they do, but when they try to translate their expertise into text...
..they just don’t love the way it turns out.🤷🏻‍♀️

That’s when a second pair of eyes comes in handy.

In my new DONE-WITH-YOU COPYWRITING sessions, you get a full hour of 1:1 time with me.

We go in depth on a piece of copy of your choice (email, blog post, ad, you name it!) to do all of the following:

💯Correct spelling & grammar issues
🌊 Improve the flow of the text
🗣 Make sure your message is clear

Just 60 minutes later, you’ll have a polished piece ready for publication!

(Plus some useful tips & tricks for improving your text in the future).

If you have copy that has been sitting on the back burner, this offer is for you.

Drop me a DM to get started.🥳
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07/10/2021

When was the last time you invested in your business?

When you’re still in the early stages of growing or expanding your small business, an investment of any kind can be super challenging.

⏱ Time investment

Because you’re still juggling other responsibilities like school, family, or a full-time job.

💰 Financial investment

Because you’re not hitting your income goals quite yet. (And because it’s always tough to part with hard-earned money)!

I get it, and I’ve been there.

But I can also tell you that when I finally did invest in my business...
..it made ALL the difference.

Of course, it’s still nice to have a discount.😉

That’s why I’m running a new client promo!

If you’ve been thinking about getting a copy upgrade but haven’t taken the leap quite yet, grab 10% off your first project with me—my treat.🧁

Check out my services at the link in my bio.

OR head straight to the DMs and let’s chat!🥳
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Kat Elizabeth

09/29/2021

08/11/2021

08/06/2021

07/31/2021

07/29/2021

07/26/2021

07/22/2021

07/19/2021

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