Behind Her Brand

07/30/2025

NEW BLOG: How to Stop Managing Expectations That Were Never Yours to Carry

Releasing the pressure to meet standards no one actually asked for—and resetting your peace.
We do it without even realizing it.

We scan the room for cues. We overthink our emails. We tweak the plan, soften the tone, or push ourselves just a little harder… all to meet an expectation no one explicitly gave us, but one we felt anyway.

Somewhere along the way, we began carrying expectations that were never clearly stated—and perhaps not even genuine. And yet, we molded ourselves around them. Silently. Skillfully. Exhaustingly.

If you’ve ever caught yourself performing in spaces where you should feel free, or over-explaining decisions no one asked you to justify, this conversation is for you.

It’s time to stop managing what was never yours to carry.

Read Here:

Written By: Kimberly DeShields-SpencerReleasing the pressure to meet standards no one actually asked for—and resetting your peace. We do it without even realizing it.We scan the room for cues. We overthink our emails. We tweak the plan, soften the tone, or push ourselves just a little harder… al...

07/30/2025

You don’t owe anyone an explanation for the calm you fought so hard to find. Protect it. Nurture it. Let it steady you in a world that doesn’t always understand. Your peace is sacred, and you have every right to keep it without apology. As a woman in business, your clarity and confidence are your compass—trust them. The more you honor your peace, the more powerfully you lead.

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We rise better together.

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07/30/2025

This means the world to us! We put so much care into creating something meaningful for each subscriber. To know it truly connected affirms that this isn’t just a publication—it’s a shared experience that speaks to something real.

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We rise better together.

Behind Her Brand IG
https://instagram.com/behindherbrand_

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

07/29/2025

I remember this day as if it were yesterday—our very first magazine launch. We were finally sharing something we had been nurturing in private, something that carried so much of our heart.

I’ll be honest… I was nervous. Not because I didn’t believe in what we were building, but because I didn’t know if people would see the value. I wasn’t sure if others would truly care about hearing stories from women they’d never met. And truthfully, I didn’t know if any of it would take off or make the impact I had hoped for.

But here we are—just a few months away from celebrating four beautiful years of the magazine.

Since that very first issue, we’ve had the honor of sharing hundreds of stories. We’ve spotlighted inspiring women and incredible organizations. We’ve made meaningful connections across cities, states, and countries. And every time, I’m reminded that this work matters deeply.

What excites me most is what’s still to come. This fall, we’re preparing to share something incredibly special. And I honestly believe it’s going to touch hearts in a whole new way.

People often say Behind Her Brand doesn’t feel like a typical magazine, and I love that. It feels more like a keepsake… a coffee table companion… a space filled with truth, beauty, wisdom, and reminders that your voice, your story, and your journey matter.

We’re just getting started—and I can’t wait to keep growing with you.

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We rise better together.

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Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
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07/29/2025

Your well-being isn’t something extra. It’s the base everything else rests on. Without taking care of yourself, the rest becomes harder to hold together.

Success isn’t just what you achieve; it’s how sustainably you show up for it. Prioritizing your health and balance isn’t a side note — it’s the main work. When you ignore your needs, everything else feels heavier and less clear.

Investing time in yourself isn’t a break from progress; it’s the groundwork that makes progress possible.

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We rise better together.

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https://instagram.com/behindherbrand_

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

07/28/2025

Behind Her Brand Monday Morning Brew: Distracted or Devoted

07/28/2025

Laugh. Cry. Heal.

These three words capture the pulse of life—and the journey of building a business.

Laugh — because even in the busyness and pressure, joy finds a way to show up. Sometimes in a breakthrough moment, a small win you didn’t expect, or a connection that reminds you why you started. Laughter fuels your resilience and keeps your passion alive.

Cry — not as a sign of weakness, but of strength. There’s power in allowing yourself to feel and release the overwhelm, frustration, or doubt. Healing begins when you stop wearing the mask of “having it all together” and embrace your true self.

Heal — not overnight, and not on anyone else’s schedule. Step by step, lesson by lesson, you reclaim your balance and confidence. Healing is not forgetting your challenges but learning to carry them with grace as part of your leadership story.

So today, give yourself permission to feel it all.
Laugh fully. Cry freely. Heal intentionally.

Because part of building your brand as a businesswoman means embracing the full journey—the wins, the setbacks, and the growth that shape the leader you are becoming. When you own every part of your story, you create a genuine brand that inspires trust, connection, and lasting impact.

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We rise better together.

Behind Her Brand IG
https://instagram.com/behindherbrand_

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

07/28/2025

Start your week with a little intention and a lot of encouragement.

Join us tomorrow at 9:30 AM CST for Monday Morning Brew—a simple, meaningful space to refocus, reset, and connect before the week gets going.

No pressure, no fluff—just real conversations, helpful perspective, and a few reminders to carry with you through the days ahead.

Bring your favorite drink, and feel free to invite a friend. We’d love to have you with us.

07/23/2025

Calling All Power Duos, Purpose-Driven Nonprofits & Trailblazing Women

We’re working on some exciting upcoming issues of Behind Her Brand and are currently looking for inspiring features in a few key categories:

🎯 Dynamic Duos
Do you and your husband work side-by-side building your brand or business? We’d love to spotlight couples who are building together—collaborating, creating, and growing as a team.

🎯 Nonprofits Making a Difference
Know of a nonprofit doing incredible work in the community? Whether it’s your organization or one you admire, we want to highlight those making real impact and changing lives.

🎯Leaders in Corporate & Entrepreneurship
We’re always looking to feature bold, innovative women—both in the corporate world and in entrepreneurship—who are building powerful brands, growing businesses, and leading in their industries. Whether it’s tech, beauty, finance, wellness, media, or something in between, we want to shine a light on women who are making moves and breaking barriers.

If you or someone you know fits one of these categories, tag them below or complete this form: https://tinyurl.com/4s9v3s2s. We’re collecting recommendations now as we plan future features.

Please note: While we may not be able to interview everyone who is submitted, we thoughtfully review each recommendation and appreciate your help in connecting us to incredible stories worth sharing.

07/23/2025

This picture holds 28 years of friendship.

That’s 28 years of shared laughter and honest tears… celebrating each other’s wins, holding each other through losses, pushing one another to keep going when life got heavy. Gabbe and I have walked through so many seasons—sometimes side by side, sometimes carrying each other—and along the way, we’ve played every role imaginable: friend, counselor, prayer partner, cheerleader, event crew, and sister.

This is what real sisterhood looks like. The kind that doesn’t require words. The kind that shows up.

As you think about what you’re building—your brand, your vision, your purpose—ask yourself:

As you think about what you’re building—your business, your family, your faith, your brand—ask yourself:
Who’s been in your corner?
Who encourages you when it gets tough?
Who champions you behind the scenes?
Who are the women who’ve helped you build your brand—brick by brick?

Tag them below.
Let them know how much their presence, support, and sisterhood mean to you. 💛



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We rise better together.

Behind Her Brand IG
https://instagram.com/behindherbrand_

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://www.youtube.com/behindherbrand

07/22/2025

Sometimes the very things that trip us up are the same things that can lift us higher—if we let them.

Every challenge, every misstep, every delay—those aren’t signs that you’re failing. They’re opportunities dressed in struggle. The only difference between a stumbling block and a stepping stone is the perspective you bring to it.

You get to decide: Will this moment make you bitter, or will it make you better?

Will you let it stop you, or will you let it strengthen you?

Even when it feels heavy, confusing, or unfair—remember, many of the greatest victories are built on top of moments that once felt like defeat. So take the lesson, adjust your footing, and rise again.

Keep moving. Keep climbing. That obstacle might just be your next elevation.

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We rise better together.

Behind Her Brand IG
https://instagram.com/behindherbrand_

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

07/21/2025

BHB Monday Morning Brew: Periods and Commas

As you watch this video, it may feel familiar—and that’s because it’s a throwback.

Right before going live today, I felt led to share this instead.
Something in my spirit said someone needed this reminder right now.

Even if you’ve seen it before, I encourage you to comment and share your thoughts below. Every week, new people join us, and your words might be exactly what someone else needs to hear today.