Rock n' Roll Research Podcast

Rock n' Roll Research Podcast Rock n Roll stories you didn't know from the insights pros you trust. Find on iTunes, Spotify, Alex

Bill Salokar is a long-time fixture in the insights community. After starting his career as a state lottery expert, Bill...
03/09/2026

Bill Salokar is a long-time fixture in the insights community. After starting his career as a state lottery expert, Bill found his way to the agency side where he spent most of his career. He has just recently started at Gazelle Global, one of the most trusted research operations firms in the business.

What is really interesting about Bill is the collection of musical instruments for which he is proficient. It’s not every day you meet a crumhorn player!

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

Bill Salokar is a long-time fixture in the insights community. After starting his career as a state lottery expert, Bill found his way to the agency side whe...

Socratic Technologies was founded in 1994 with a mission to bring pioneering technology to the research profession. Toda...
10/30/2025

Socratic Technologies was founded in 1994 with a mission to bring pioneering technology to the research profession. Today they are an agile, full-service insights consultancy with blue chip clients across several industry verticals.

Chris Davis is currently EVP at Socratic and has been the driving force behind much of the company’s technological advancements.

Chris shares his journey from writing code at 6 years old to studying computer science at Northwestern University to what he’s learned in over 24 years on the technology side of insights. He also discusses the joys of rediscovering a childhood hobby, this time as a passion he shares with his son.

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

Socratic Technologies was founded in 1994 with a mission to bring pioneering technology to the research profession. Today they are an agile, full-service ins...

Andrea Rowden’s fascination with the human condition has led her to a career in insights. Currently, she is Senior Manag...
10/24/2025

Andrea Rowden’s fascination with the human condition has led her to a career in insights. Currently, she is Senior Manager, Consumer and Product Insights at hims & hers which has grown to over $2Bn in revenues in just eight short years.

Outside of work, Andrea is a vocalist for a soul band in Chicago called S.O.U.L. (Spirit of Universal Love).

Andrea discusses how starting her career on the supplier-side prepared her well for her client-side role. She also shares thoughts on cultivating the right environment for music and research; the importance of authentic research voices; and the albums she’d want to keep her company if stranded on a desert island.

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

Andrea Rowden’s fascination with the human condition has led her to a career in insights. Currently, she is Senior Manager, Consumer and Product Insights at ...

Paula Rosecky is both a true expert qualitative research practitioner and a tireless contributor to the insights industr...
09/06/2025

Paula Rosecky is both a true expert qualitative research practitioner and a tireless contributor to the insights industry through WiRE and her significant long-time involvement in the QRCA (a fantastic organization!).

Her journey through the world of research is one-of-a-kind, encompassing several opportunities for cultural immersion and broadening experiences. Paula and I discuss her unique path with stops in Prague, Milwaukee, Dallas and Seattle. She also shares the story of rediscovering her love for singing.

Paula provided me with a new microphone, so you have her to thank for bettering this podcast’s production. Thanks, Paula!

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

Paula Rosecky is both a true expert qualitative research practitioner and a tireless contributor to the insights industry through WiRE and her significant lo...

Jeff Grant has had an enviable career in insights, first on the client-side where he rose to SVP Insights and Analytics ...
08/29/2025

Jeff Grant has had an enviable career in insights, first on the client-side where he rose to SVP Insights and Analytics for Time Warner, where he supported the Cartoon Network among others for 20 years. He then transitioned to the supplier side and now the agency world as VP Audience Strategy at Razorfish.

But Jeff got bitten by the comic book bug as a wee lad and it turned into a lifelong passion. In this episode, Jeff shares his insights journey and then dives deep into his hobby including some of the notable, rare and favorite books in his collection. He also gives his fresh take on what the future of insights has in store.

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts.

Jeff Grant has had an enviable career in insights, first on the client-side where he rose to SVP Insights and Analytics for Time Warner, where he supported t...

Rachael Dimit is currently Sr. Manager of Global Consumer Insights at Foot Locker where she continuously uncovers fresh ...
08/01/2025

Rachael Dimit is currently Sr. Manager of Global Consumer Insights at Foot Locker where she continuously uncovers fresh cultural trends that drive the business.

In her spare time, Rachael also has a successful Instagram business () slinging custom pizzas to a rabid customer base in Chicago. She has very cleverly adapted the famous Foot Locker “sneaker drop” model to spur enthusiastic demand for her pizzas.

Rachael discusses her journey through trend forecasting, flexing her culinary skills and her childhood summer camp where her camp counselor went on to launch a platinum-selling album and win a Grammy Award. Best campfire songs ever!

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

Rachael Dimit is currently Sr. Manager of Global Consumer Insights at Foot Locker where she continuously uncovers fresh cultural trends that drive the busine...

Chris Hayward is a colleague and fellow Lead Client Partner at Mintel, but that is not all we have in common. Chris is a...
07/25/2025

Chris Hayward is a colleague and fellow Lead Client Partner at Mintel, but that is not all we have in common. Chris is also a drummer and quite a successful one at that!

With his band The Samurai Seven, he released a full-length album, “Le Sport” in 2002. The band also recorded a “Peel Session” with legendary BBC Radio 1 DJ, John Peel in the same studio where the Beatles recorded their “Pop Goes the Beatles” sessions. He has played gigs with members of Oasis, The Cult, The Alarm and more.

We discuss Chris’ dual careers in insights and music and how those two disciplines intersect. Chris also shares his optimistic view of AI’s role in driving meaningful product innovation.

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

Chris Hayward is a colleague and fellow Lead Client Partner at Mintel, but that is not all we have in common. Chris is also a drummer and quite a successful ...

Carley Hart has spent her career advising, mentoring and teaching customer discovery to entrepreneurs which she currentl...
06/08/2025

Carley Hart has spent her career advising, mentoring and teaching customer discovery to entrepreneurs which she currently does as Director of Partnerships for Cornell Tech’s Runway Startups Program. Cool job!

But Carley has also applied everything she’s learned along the way in launching her own lifestyle company, Ahhhsome Kids, with a mission to “equip young children with essential life skills through fun, engaging and tech-light activities.”

We discuss Carley’s career journey, the initial insight and the process that led to Ahhhsome Kids and a little bit of rock n’ roll, too.

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

Carley Hart has spent her career advising, mentoring and teaching customer discovery to entrepreneurs which she currently does as Director of Partnerships fo...

Doug Keith started his career in public broadcasting, both as a producer and an on-air host. A grad program in communica...
04/15/2025

Doug Keith started his career in public broadcasting, both as a producer and an on-air host. A grad program in communications led him to transition his career to insights. Today, Doug is 18 years into his research consultancy, was co-chair for the 2025 QRCA speaker committee and is a co-founder of the Insights Career Network.

Doug shares his career journey and how qualitative research has become much more important to his practice over the years. He also dishes about his days as the bass player for modern rock band, The Dipsomaniacs, and why it’s so important to stay on the top of your research game.

We also touch on the upcoming Greenbook 2025 IIEX North America Conference in Washington DC where Doug will be attending and your host will be chairing a speaker track.

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

Doug Keith started his career in public broadcasting, both as a producer and an on-air host. A grad program in communications led him to transition his caree...

Austin Harrison is CEO of Northbeam, a marketing intelligence platform helping clients maximize the profitability of the...
04/04/2025

Austin Harrison is CEO of Northbeam, a marketing intelligence platform helping clients maximize the profitability of their marketing spend. Austin knows more about this space than anyone I know, having been involved in digital audience measurement and attribution since he helped build NetRatings’ first audience panel.

In parallel, Austin has long been involved in the world of comics and animation. Through media and animation companies he’s led, Austin has developed award-winning graphic novels and launched projects with the likes of Kelsey Grammar and Common among others.

We discuss Austin’s journey along both paths including a new comedy subscription service he’s collaborating on from Titmouse called Churp announced this year at SXSW. Austin also blows my mind with a story about Slayer at the Whisky a Go Go in Hollywood that I was clearly not prepared for.

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

Austin Harrison is the CEO of Northbeam, a marketing intelligence platform helping clients maximize the profitability of their marketing spend. Austin knows ...

Sabrina Brastad is one of those audacious insights pros with the conviction and drive to transform consumer insight into...
03/31/2025

Sabrina Brastad is one of those audacious insights pros with the conviction and drive to transform consumer insight into successful, award-winning products.

After learning the ropes on the agency side with Ipsos, Hall & Partners and Vision Critical, Sabrina was hired by David Yin (episode 67) to help build out the initial insights function at Fitbit which was her first foray into new-to-the-world consumer technology.

From there, she joined Amazon working within the revolutionary category of Amazon Devices. Armed with deep consumer insight, Sabrina came up with a Big Idea that she pitched to the company through Amazon’s famous PR/FAQ process. The company embraced her idea which she then brought to life as Sr. Manager, Echo & Alexa Brand Marketing.

Sabrina tells her inspiring story which culminated in winning “Best Music Artist Partnership” by Music Ally’s 2021 Campaigns of the Year. She also shares her expert insight on researching and marketing new products and categories that have no precedent.

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

Sabrina Brastad is one of those audacious insights pros with the conviction and drive to transform consumer insight into successful, award-winning products.A...

“If you have too much VC funding and it’s just like ‘Margins! Margins! Margins!,’ you can’t start a revolution. You can’...
03/21/2025

“If you have too much VC funding and it’s just like ‘Margins! Margins! Margins!,’ you can’t start a revolution. You can’t be a pirate.”

Adam Stephenson founded QuantifyAI last year after a successful business development career in the research sample space. He entirely self-funded the launch of his company, a DIY ethic that follows directly from his skate punk youth.

By bootstrapping, staying focused and creating compelling guerilla marketing, QuantifyAI is off to a great start and growing quickly.

We discuss Adam’s journey from halfpipes and videocams to becoming an entrepreneur to mitigating survey fraud. Adam also shares his strong take on synthetic data and the albums he’d want to keep him company on a deserted island.

Watch below or find+sub to the Rock n’ Roll Research Podcast wherever you get your podcasts \m/

“If you have too much VC funding and it’s just like ‘Margins! Margins! Margins!,’ you can’t start a revolution. You can’t be a pirate.”Adam Stephenson founde...

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