We help our clients become the obvious choice—for the right people. Local Growth Framework | Social | Ads | Video
Message us “Local” to learn more. 🙌
07/02/2025
Living, laughing, loving, being borderline feral in swimsuits for a week straight, with sand literally everywhere. Core memories made. 🤎🤎
We absolutely loved having our favorite girls in our favorite place on earth. 🤗🤗
07/01/2025
Michelle is the kind of empire builder I wanna be when I grow up. 💁🏻♀️
Seriously! She’s smart, unstoppable, an incredible leader, mom, and mentor—and her words mean the world to us.
Because handing over your company’s marketing? That takes trust.
And you better put that trust in the team who, next to you, cares the MOST about the results.
06/20/2025
This is the part you can’t entirely see in a case study, pitch deck, consult call, or in one carousel post, lol: the trust, the loyalty, and the kind of working relationship that goes the distance, spanning years, companies, and seasons of business.
Anthony was my second client, ever (diff company at the time). His goal was to grow his Austin market share via strategic social, specifically within the B2B audience, targeting other respected trades pros which typically turned into repeat bids/clients (high customer lifetime value/CLV).
We built a two-part strategy:
1—Visibility + Authority: making sure the right people knew who he was and the value he brought.
2—Strategic Amplification: highlighting the work he was doing with well-known, well-respected trades. Our thinking? If we showed they trusted him, others would pay attention and give him a shot at the bid. Then it was up to him and his team to win the work (which they did. Over and over.) 👏👏
The result? A 30% increase in his B2B market share. That’s no small number, yall! And one I’m really proud to have helped lead. ☺️☺️
Since then, he’s referred several clients over. Now, he’s in a new role and brought me in again- I’m so grateful for the trust.
Gratitude stat: Over 75% of my retainer clients have been with me nearly a decade. It’s just WILD to think about how far some of these relationships have gone!! We’ve been through so many seasons of business and life together.
They haven’t just built my business and my career, they’ve built me as a business owner and even as a Mom. Because I learn from all of them constantly. And they have made the whole ride a HELLOFA lot more meaningful. I’m just so dang thankful for all of it. 🫶
Let’s do it again, AM. 🙌🙌
06/13/2025
Connecting with strangers can be such a beautiful thing. I’ve missed it. Sharing stories and meals, singing karaoke, and watching sunsets with people I just met. This has been a reminder of how fast connection can happen when you slow down long enough to let it.
I stressed about being away from work this long but my team’s got it (so chill out Sara!!). 😆
Work will still be there. This time won’t.
Karoke is always a good idea.
Watching your partner in their happy place makes you happy. Jason + water + boat toys = pure joy. ☺️
Relaxing doesn’t come easy for me. Being still has brought my constant worrying to the surface. Need to work on this!
Leaving my phone in the room has been a gift.
Nurse sharks are basically puppies.
My hair loves saltwater.
I’ve never, ever, even one day in my life felt comfortable in a swimsuit until I committed to strength training and long-term wellness.
Still far from “goal,” but feeling strong and healthy beats chasing the scale any day of the week. And I really hope I never go back to that old mindset!
I only needed two swimsuits, not 13.
And it’s a special kind of gift when your clients cheer you on for taking time away. 🫶
06/10/2025
I’ve learned over 11 years in business that hiring well is a front-loaded investment—in time, energy, and yes, money—that pays out massively in the long run. 🙌🙌
This is Maddy 👆
She’s our Team Lead and one of the best decisions I’ve ever made in this business. She’s smart, creative, organized, strategic, calm in the chaos—and let’s be real, more capable than me on most days. 😅
Now comes the next lesson: delegating like a grown-up.
(Still a work in progress over here 🙋🏻♀️)
But here’s what I can say with full confidence—
If you’re in the hiring season right now:
Take your time.
Interview more people than you think you need to. Slow down. Ask the second round of questions. Hire for what you actually need off your plate—not what sounds good on paper.
Share the moment on Social!!
Hiring is momentum. Post about it. Use it to highlight your culture, your values, your vision—and amplify the opportunity to your audience (and theirs). Some of our best applicants have come from this kind of visibility.
If you’re overwhelmed by where to start—DM me and I’ll share my job board recommendations, virtual hiring tools (shoutout to The Mom Project), and some underrated spots that have actually worked for us. 🫶🫶
05/23/2025
👀 Spotted! Me in the International Business Times.
Oversharing (100% on brand for me 😂) about something my clients hear me say ALL THE TIME:
Authority is everything.
Because getting seen isn’t enough.
It’s about being trusted. That’s what positions you to win the bid. And that’s what lasts.
To be featured in one of the leading business publications in the world?
Truly honored. 🤎
This article isn’t about tips or trends.
It’s about truth.
And if your business is ready to grow with intention, I believe this is your read.
Comment or DM “IBT” and I’ll send it your way. 🫶🫶
05/13/2025
Okay fine… it’s not stilettos. It’s usually Adidas and a solid pair of trousers. But you get the idea. 💁🏻♀️
We’re officially locked into Q3 strategy mode—refining, reworking, and recalibrating our clients’ new media plans to match how people are actually consuming content right NOW.
Less fluff. More function. Smarter spend.
Because attention is currency—and we don’t waste it.
05/09/2025
Social media feels different lately, right? That’s because it is.
What used to preform is now often falling flat. If your company is utilizing new media like it’s 2023, it’s time for a strategy meeting.
Here’s how we’re keeping our clients relevant right NOW. 🫶
10/09/2024
BIG news in 1, 2, 3… 👀
I’m late to it, 😆 yet still so very EXCITED to share that I’ve co-founded a new venture and sister company (to SLW Media), “Socially Yours,” with the amazing Creative Director, PR genius, and social media growth guru Paige Casey (Paigeydahling)! 🤩🤩
Together, we’re bringing luxury service providers across Texas the professional social media strategy and management they deserve—complete with photo and video services (in-house y’all!) without the hassle or cost of hiring one or multiple employees. 👏👏
To be clear, my first born, SLW Media is alive and thriving, Paige and I are simply expanding outside of home services and design + build industry niches that SLW Media has been rooted in for over ten years now. ☺️☺️
If you’re tired of inconsistency, sub-par content and/or your social media not achieving the KPI’s you need it to, let’s chat to see if we’re a mutual fit to help grow your authority locally. Send me a message here and I’ll be in touch soon! 🫶🫶
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We drive social media “like it’s on rails” (#PrettyWomanMovie), but seriously we're good at what we do because we anchor ourselves in the facts and objectives. Month one is a deep dive to understand our client’s business, objectives, and most importantly their ideal customer(s). Then, we create a content strategy that amplifies the brand across the most relevant social media platforms, resonates with their customers through compelling content, builds a captive audience of followers, and effectively leads them to our client’s website or place of purchase.
Social Media Management
Full service baby. We create and curate weekly social media content based on our client’s audience’s needs and their business objectives. From there, we post, manage incoming engagement, and most importantly, control the conversations through a proven successful two-way conversation strategy for growth that increases brand awareness and builds relevant follower growth.
Social Media Advertising
Social is becoming more of a “pay to play” game every single day. Paid spend on social media is NOT created equal and success comes from the sum of all the parts. Based on our deep dive in month one and data collected from social media platforms, we effectively build direct-response advertising campaigns that effectively target and funnel relevant customers to our client’s place of purchase.
Social Media Graphic Design
#WordsWeLove! We love building social proof by showcasing our client’s success in a branded testimonial quote or when our customer’s followers react and share a beautiful branded quote graphic. As a necessary part of any social media strategy, we build our client’s social media graphics, including event flyers and additional branded collateral at no extra charge (these costs are included in our monthly package).
Brand Photography
More often than not, our clients seek an educated, professional, cultured, and affluent audience that is regularly reading high-end magazines and traveling the world so there is a level of quality they expect which we're very aware of. We’ve learned that high-resolution imagery is vital in attracting, retaining and growing this follower base and *spoiler ALERT* we’re serious about it, which is why we include it in our pricing.
COVID -19 has impacted everyone and every business. Lessen the impact with a strong social strategy. Haven't you held out long enough?
This is a special Summer 2020 offer for a $99 one-hour social set up consultation call. We'll gather your 10 burning questions and review each of your social sites PRIOR to the call so we come fully prepared with value, ensure you have the deliverables needed to move forward confidently, and provide key steps to implement NOW to see increases in your website traffic. We can discuss content, walk through an ad campaign, source relevant hashtag for growth, etc. we have done it all! We’re here to help get you moving forward confidently. We'll also discuss options for an ongoing relationship should we be a good fit.