International News Media Association - INMA

International News Media Association - INMA INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content.

The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. https://linktr.ee/inmaorg

The International News Media Association (INMA) is the world's leading provider of best practices for news media companies looking to grow revenue, audience, and brand a

mid profound market change. INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through:

>> Sharing of global best practices.

>> Spotting of trends, commonalities, and outliers.

>> Identifying new business model opportunities.

>> Rewarding new ways of building brand and corporate value. INMA surfaces best practices and trends internationally via just-in-time strategic reports, cutting-edge conferences and study tours, global peer connections, and an unparalleled ideas-sharing network. INMA organises the Global Media Awards, which rewards excellence and innovation in efforts to grow audience, revenue, and brand. The INMA community consists of nearly 8,000 members at 600+ news media companies in 60+ countries.

News publishers shared their strategies to reach young audiences across print, TikTok, WhatsApp, YouTube, and more at th...
12/10/2025

News publishers shared their strategies to reach young audiences across print, TikTok, WhatsApp, YouTube, and more at the INMA Africa Media Revenue Summit.

During the recent INMA Africa Audience Development Summit, The Republic of Nigeria, Nation Media Group of Kenya, and Independent IOL of South Africa shared how they are attracting young audiences — using everything from print to authenticity to specific social platform strategies.

INMA launches first-ever global Media Advertising Week in New York!https://ow.ly/TkpY50XGjMY
12/09/2025

INMA launches first-ever global Media Advertising Week in New York!
https://ow.ly/TkpY50XGjMY

The first INMA Media Advertising Week will happen in New York December 7-10, 2026, curated and led by INMA Advertising Initiative Lead Gabriel Dorosz. The week will include a conference and study tour, including sessions on AI and traffic, deal strategy, advertising value of audiences, and diversifi...

At the centre of Hearst's 2024 election coverage strategy were two high-value interactive products — voter guides and hy...
12/09/2025

At the centre of Hearst's 2024 election coverage strategy were two high-value interactive products — voter guides and hyperlocal live results pages — as well as data-driven reporting about the candidates, voters, and issues.

For the 2024 elections, Hearst Newspapers DevHub created highly visual tools and storytelling formats that were scaled to dozens of local newsrooms.

Through its new initiative, Stuff has translated hundreds of articles into New Zealand’s indigenous language and increas...
12/09/2025

Through its new initiative, Stuff has translated hundreds of articles into New Zealand’s indigenous language and increased engagement.

Through the responsible use of AI to translate at the speed of the news cycle, Stuff Group is helping keep te reo Māori, New Zealand’s indigenous language, alive.

In her latest blog, INMA GenAI Initiative Lead Sonali Verma shares three AI use cases that exemplify the ability to crea...
12/09/2025

In her latest blog, INMA GenAI Initiative Lead Sonali Verma shares three AI use cases that exemplify the ability to create a connection with readers.

Economía para la Pipol in Colombia, Makedonia in Greece, and the Daily Maverick in South Africa offer details of successful AI use cases in connecting with readers.

Using a new AI-driven approach, Aftonbladet can identify high-performing content more quickly and place it in automated ...
12/09/2025

Using a new AI-driven approach, Aftonbladet can identify high-performing content more quickly and place it in automated front-page positions, where it has the highest likelihood of converting a reader into a paying subscriber.

The Aftonbladet newsroom now uses a machine learning (ML) model designed to predict which articles are most likely to result in a subscription.

There are four essential metrics every news team should monitor to strengthen social strategy, drive more views, and ear...
12/08/2025

There are four essential metrics every news team should monitor to strengthen social strategy, drive more views, and earn consistent engagement.

A winning social media strategy requires news companies track — and act on — the metrics that shape visibility.

Hyper-personalisation of content has its benefits, but it also threatens to turn each person into a single silo, aware o...
12/08/2025

Hyper-personalisation of content has its benefits, but it also threatens to turn each person into a single silo, aware of a single story.

The shift toward hyper-personalisation promises relevance and engagement for news companies, but it also forces them to ask a deeper question: What happens to a society when its citizens no longer meet on common informational ground?

In her latest blog, INMA GenAI Initiative Lead Sonali Verma discusses some of biggest mistakes when it comes to AI adopt...
12/08/2025

In her latest blog, INMA GenAI Initiative Lead Sonali Verma discusses some of biggest mistakes when it comes to AI adoption — and the best practices.

Common mistakes regarding AI implementation include biases that lead people to reject the technology, marketing instead of managing AI rollout, and inventor’s bias by those who design the system. Here are a few solutions to help.

For the final Town Hall of 2025, INMA’s Product & Tech Initiative will look at what it has learnt during the year and wh...
12/08/2025

For the final Town Hall of 2025, INMA’s Product & Tech Initiative will look at what it has learnt during the year and what to expect in 2026.

Initiative Lead Jodie Hopperton will be joined by Katharine Bailey of Condé Nast, Riske Betten of Mediahuis Netherlands, Lucy Alexander of Financial Times, Pundi Sriram of The Hindu, and Kara Chiles of USA Today Co. to discuss some of the most critical issues facing product and tech leaders today.

Join us on Wednesday, December 10, at 10 a.m. New York time.

This week, the INMA Product & Tech Town Hall will look at some of the most critical issues facing product and tech leaders today.

There is no single approach to subscriptions that work for all news media companies, but the whole industry benefits as ...
12/05/2025

There is no single approach to subscriptions that work for all news media companies, but the whole industry benefits as outlets share insights into their transformation strategies.

During the Subscriptions Town Hall, hosted as part of INMA’s Readers First Initiative, media leaders shared successes and strategies to grow their subscriptions businesses.

Case studies shared during the INMA Subscriptions Town Hall highlight the variety of factors news media companies are considering as they build and refine their subscriptions strategies.

“We are meeting at a moment when paid online news subscriptions hit a new high globally,” Greg Piechota said at the INMA...
12/05/2025

“We are meeting at a moment when paid online news subscriptions hit a new high globally,” Greg Piechota said at the INMA Subscriptions Town Hall.

Piechota highlighted recent research and data that provides insight into the current state of digital subscriptions around the world, offering five imperatives for growth.

At the INMA Subscriptions Town Hall, Researcher-in-Residence and Readers First Initiative Lead Greg Piechota highlighted recent research and data that provides insight into the current state of digital subscriptions around the world, offering five imperatives for growth.

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INMA’s Story

The International News Media Association (INMA) is the world's leading provider of best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content. INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through: >> Sharing of global best practices. >> Spotting of trends, commonalities, and outliers. >> Identifying new business model opportunities. >> Rewarding new ways of building brand and corporate value. INMA surfaces best practices and trends internationally via just-in-time strategic reports, cutting-edge conferences and study tours, global peer connections, and an unparalleled ideas-sharing network. INMA organises the Global Media Awards, which rewards excellence and innovation in efforts to grow audience, revenue, and brand.

The association is taking an industry leadership role in digital subscriptions with its Readers First Initiative, aims to guide members through the happenings of Google and Facebook with its Digital Platform Initiative, and aspires to solve problems for members with INMA Services. The INMA community consists of 10,000+ members at 700+ news media companies in 70+ countries.

Check us out at www.INMA.org.