International News Media Association - INMA

International News Media Association - INMA INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content.
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The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. https://linktr.ee/inmaorg

The International News Media Association (INMA) is the world's leading provider of best practices for news media companies looking to grow revenue, audience, and brand a

mid profound market change. INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through:

>> Sharing of global best practices.

>> Spotting of trends, commonalities, and outliers.

>> Identifying new business model opportunities.

>> Rewarding new ways of building brand and corporate value. INMA surfaces best practices and trends internationally via just-in-time strategic reports, cutting-edge conferences and study tours, global peer connections, and an unparalleled ideas-sharing network. INMA organises the Global Media Awards, which rewards excellence and innovation in efforts to grow audience, revenue, and brand. The INMA community consists of nearly 8,000 members at 600+ news media companies in 60+ countries.

"Step back, and the pattern that matters most to publishers is this: OpenAI is becoming another large, self-serve, autom...
06/19/2026

"Step back, and the pattern that matters most to publishers is this: OpenAI is becoming another large, self-serve, automated, closed-loop ad platform, taking its place alongside Meta, Google, Amazon, and increasingly Netflix and Pinterest," INMA's Advertising Initiative Lead Gabe Dorosz writes.

Last month, OpenAI debuted its cost-per-action ads, and they are now courting local small businesses. Which ad businesses are at risk and what should they do?

The dichotomy of a country that is known for having a happy population and a news environment shaped by nearby conflict ...
06/19/2026

The dichotomy of a country that is known for having a happy population and a news environment shaped by nearby conflict prompted Finland's Ilatalehti to leverage AI for sentiment analysis and manage news fatigue head-on. Timo Kämäräinen, AI director at Alma Media Corporation, discussed the unique challenges the country and the company face during this week's Webinar.

This week, Timo Kämäräinen, AI director at Alma Media Corporation, shared how Ilatalehti’s AI sentiment analysis tool has reshaped its journalism and offsets news avoidance.

To bring audiences back and fight news fatigue, The Globe and Mail has created a strategy around sharing positive news. ...
06/18/2026

To bring audiences back and fight news fatigue, The Globe and Mail has created a strategy around sharing positive news. Angela Pacienza, executive editor, explained how the company retooled its content strategy to become more appealing to readers during an INMA Webinar.

As news fatigue gives way to news avoidance, news organisations face declining traffic. This week, a Webinar presented by the INMA Newsroom Innovation Initiative looked at how companies are using positive, constructive journalism to engage users.

There’s a lot of energy, optimism, and product development in agentic Web for advertising, but we’re still early, INMA's...
06/18/2026

There’s a lot of energy, optimism, and product development in agentic Web for advertising, but we’re still early, INMA's Gabe Dorosz writes.

There was much discussion at the recent IAB Tech Lab Summit about the “wild west” of the agentic Web. How and when does advertising fit in?

In her latest blog, INMA's Sonali Verma discusses Süddeutsche Zeitung's specialised, daily information service for polic...
06/18/2026

In her latest blog, INMA's Sonali Verma discusses Süddeutsche Zeitung's specialised, daily information service for policy makers called Süddeutsche Zeitung Dossier.

The daily newsletter briefing Süddeutsche Zeitung Dossier has an open rate of 60%-70% plus monthly events for its readers.

La Nación combined rigorous journalism, interactive design, and data visualisation to shed light on a key event in the c...
06/17/2026

La Nación combined rigorous journalism, interactive design, and data visualisation to shed light on a key event in the country’s history: the explosion of the Río Tercero Military Factory.

La Nación reconstructed the 1995 attack on the Río Tercero Military Factory and explained how it was orchestrated to conceal illegal arms trafficking.

VG Editor-in-chief and CEO Gard Steiro: “Our philosophy is to launch a few speed boats that operate ahead of the mother ...
06/17/2026

VG Editor-in-chief and CEO Gard Steiro: “Our philosophy is to launch a few speed boats that operate ahead of the mother ship. They can move faster, be more agile, make sharp turns, and experiment freely without risking the loss of the entire cargo.”

Schibsted’s Verdens Gang is rethinking the traditional news article concept and finding success with an AI-curated app aimed at young readers.

Even in an AI-enabled newsroom, narrative holds a key place and humans hold the key to ensuring accountability for the j...
06/17/2026

Even in an AI-enabled newsroom, narrative holds a key place and humans hold the key to ensuring accountability for the journalism a media organsation produces.

Narrative-related decisions must be made by someone who can be held responsible for making them.

Data from Mather’s subscription proficiency index (SPI) reveals a clear conclusion: Publishers that have taken a deliber...
06/16/2026

Data from Mather’s subscription proficiency index (SPI) reveals a clear conclusion: Publishers that have taken a deliberate, dynamic approach to subscription growth are pulling ahead of those that haven’t.

News publishers running dynamic subscription models consistently outperform those relying on static approaches across key measures of subscription health.

Inflation doesn’t create weaknesses but rather exposes them, Jonathan Gupta-Buckley, founder of The Twenty One, said dur...
06/16/2026

Inflation doesn’t create weaknesses but rather exposes them, Jonathan Gupta-Buckley, founder of The Twenty One, said during this month's master class: “If the market does take a dip, and your customers en masse begin to re-evaluate their spending habits, are you prepared?”

The threat of global inflation stemming from the war in Iran exposes weaknesses in news companies. Here are ways to address these weaknesses before they become subscription crises.

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