International News Media Association - INMA

International News Media Association - INMA INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content.
(1)

The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. https://linktr.ee/inmaorg

The International News Media Association (INMA) is the world's leading provider of best practices for news media companies looking to grow revenue, audience, and brand a

mid profound market change. INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through:

>> Sharing of global best practices.

>> Spotting of trends, commonalities, and outliers.

>> Identifying new business model opportunities.

>> Rewarding new ways of building brand and corporate value. INMA surfaces best practices and trends internationally via just-in-time strategic reports, cutting-edge conferences and study tours, global peer connections, and an unparalleled ideas-sharing network. INMA organises the Global Media Awards, which rewards excellence and innovation in efforts to grow audience, revenue, and brand. The INMA community consists of nearly 8,000 members at 600+ news media companies in 60+ countries.

At the INMA Latin American Conference, Federico Ehrenfeld, an Argentina-based branded content strategist, emphasised the...
08/01/2025

At the INMA Latin American Conference, Federico Ehrenfeld, an Argentina-based branded content strategist, emphasised the unique capability of media companies to create sophisticated branded content that transcends standard advertising.

Argentina-based branded content strategist Federico Ehrenfeld explained to INMA members during the recent Latin American Conference that branded content is a lucrative opportunity for news companies around the world.

From Buenos Aires to Brasília, Latin American news organisations are proving innovation is not just about adopting new t...
08/01/2025

From Buenos Aires to Brasília, Latin American news organisations are proving innovation is not just about adopting new tools — it’s about rethinking roles, formats, platforms, and purpose.

From G.Lab’s branded storytelling to Clarín’s data‑driven campaigns, A Gazeta’s social‑first editorial mindset, RBS’s structural overhaul, La Nación’s experimental format lab, and El Sol de México’s principle‑driven journalism, Latin America’s media innovators are reimagining ...

At the recent INMA Latin American Conference, Silvia Rogar, head of O Globo’s branded content studio G.Lab, detailed the...
07/31/2025

At the recent INMA Latin American Conference, Silvia Rogar, head of O Globo’s branded content studio G.Lab, detailed the six solutions that shaped the media company’s toolkit.

Silvia Rogar, head of O Globo’s branded content studio G.Lab, detailed the six solutions that shaped the media company’s toolkit.

Matías Franco, product and consumer technology manager at Grupo Clarín, explained to attendees at the recent INMA Latin ...
07/31/2025

Matías Franco, product and consumer technology manager at Grupo Clarín, explained to attendees at the recent INMA Latin American Conference how accurate data makes it possible to analyse the habits and needs of the audience, thereby helping the team create relevant campaigns and content tailored to each audience profile.

Matías Franco, product and consumer technology manager at Grupo Clarín, details how his team used tools to collect data on readers, using them to target audience segments.

A new model is emerging that treats commerce as editorial strategy rather than traffic arbitrage. INMA's Advertising Ini...
07/30/2025

A new model is emerging that treats commerce as editorial strategy rather than traffic arbitrage. INMA's Advertising Initiative Lead Gabriel Dorosz shares three publishers that exemplify this transformation in his latest blog.

Condé Nast, The New York Times, and Dotdash Meredith illustrate how the value of direct relationships with audiences and a company’s trusted authority are changing revenue models.

Eduardo Lindenberg de Azevedo of Brazil’s Rede Gazeta explained how his team made Instagram central to both their newsro...
07/30/2025

Eduardo Lindenberg de Azevedo of Brazil’s Rede Gazeta explained how his team made Instagram central to both their newsroom and business model during the recent INMA Latin American Conference.

Eduardo Lindenberg de Azevedo, head of innovation and new business at Rede Gazeta, explains how the Brazilian news company uses Instagram to reach younger, mobile-first audiences who prefer social media to a news Web site.

At the 2025 INMA Latin America Conference, Santiago Arieu, media tech and advisor at Argentina-based media consultancy D...
07/30/2025

At the 2025 INMA Latin America Conference, Santiago Arieu, media tech and advisor at Argentina-based media consultancy Diagonal Minds, advised outlets to maintain relevancy through personalising their content.

Santiago Arieu, media tech and advisor at Argentina-based media consultancy Diagonalminds.com, explained how first-party data, personalisation, newsletters, and less UX friction foster relevance with audiences.

Ismael Nafría, a journalist, consultant, and professor specialising in digital media, offered attendees of the recent IN...
07/29/2025

Ismael Nafría, a journalist, consultant, and professor specialising in digital media, offered attendees of the recent INMA Latin American Conference 15 elements to consider when creating a newsletter.

A newsletter should have a well-defined topic, specific audience, and personality to be a success for news companies.

At the INMA Latin American conference, INMA CEO/Executive Director Earl J. Wilkinson urged publishers to embrace strateg...
07/29/2025

At the INMA Latin American conference, INMA CEO/Executive Director Earl J. Wilkinson urged publishers to embrace strategic reinvention: “All of us will be multimedia hybrids within five years.”

During last week’s Latin American Conference, INMA CEO/Executive Director Earl J. Wilkinson detailed how regions around the world are navigating media transformation.

During INMA’s recent Latin American Conference, Jodie Hopperton offered a crash course on AI, Google, and the future of ...
07/29/2025

During INMA’s recent Latin American Conference, Jodie Hopperton offered a crash course on AI, Google, and the future of news discovery.

During the recent INMA Latin American conference, INMA Product and Tech Initiative Lead Jodie Hopperton discussed how Google’s disruption of search and the rise of the Arc browser have created a new battlefield for attention for news publishers.

In his latest blog, INMA Advertising Initiative Lead Gabriel Dorosz discusses how the Google Zero era is reshaping comme...
07/29/2025

In his latest blog, INMA Advertising Initiative Lead Gabriel Dorosz discusses how the Google Zero era is reshaping commerce strategies across news companies around the world.

The Google Zero era is reshaping commerce strategies across news companies around the world.

The multiplatform project SOS Animales Argentinos helped Argentina’s La Nación better understand its audience and which ...
07/28/2025

The multiplatform project SOS Animales Argentinos helped Argentina’s La Nación better understand its audience and which formats work best for different types of content, Editor Nicolás Cassese said at the recent INMA Latin-American Conference.

La Nación’s SOS Animales Argentinos told the story of four endangered animal species in Argentina and was built around five key principles.

Address

Dallas, TX
75243

Telephone

+12143739111

Website

Alerts

Be the first to know and let us send you an email when International News Media Association - INMA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to International News Media Association - INMA:

Shortcuts

Share

Category

INMA’s Story

The International News Media Association (INMA) is the world's leading provider of best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content. INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through: >> Sharing of global best practices. >> Spotting of trends, commonalities, and outliers. >> Identifying new business model opportunities. >> Rewarding new ways of building brand and corporate value. INMA surfaces best practices and trends internationally via just-in-time strategic reports, cutting-edge conferences and study tours, global peer connections, and an unparalleled ideas-sharing network. INMA organises the Global Media Awards, which rewards excellence and innovation in efforts to grow audience, revenue, and brand.

The association is taking an industry leadership role in digital subscriptions with its Readers First Initiative, aims to guide members through the happenings of Google and Facebook with its Digital Platform Initiative, and aspires to solve problems for members with INMA Services. The INMA community consists of 10,000+ members at 700+ news media companies in 70+ countries.

Check us out at www.INMA.org.