International News Media Association - INMA

International News Media Association - INMA INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content.

The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. https://linktr.ee/inmaorg

The International News Media Association (INMA) is the world's leading provider of best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through:

>> Sharing of global best practices.

>> Spotting of trends, commonalities, and outliers.

>> Identifying new business model opportunities.

>> Rewarding new ways of building brand and corporate value. INMA surfaces best practices and trends internationally via just-in-time strategic reports, cutting-edge conferences and study tours, global peer connections, and an unparalleled ideas-sharing network. INMA organises the Global Media Awards, which rewards excellence and innovation in efforts to grow audience, revenue, and brand. The INMA community consists of nearly 8,000 members at 600+ news media companies in 60+ countries.

Publishing teams getting the most out of AI technology are using it for the grinding work that takes excessive time and ...
09/21/2026

Publishing teams getting the most out of AI technology are using it for the grinding work that takes excessive time and energy.

Newsroom teams getting the best results from AI are using tools that tackle repetitive, time-consuming tasks.

"There are cities where news media is a business, and there are cities where news media is a contact sport. Madrid is em...
09/21/2026

"There are cities where news media is a business, and there are cities where news media is a contact sport. Madrid is emphatically the latter."

Madrid’s news publishers face some of the developed world’s toughest fundamentals — low trust, low willingness to pay, and a dense cluster of legacy groups and digital natives competing from the same few square kilometres. They built a million-subscription economy anyway, which is why INMA Med...

INMA Media Innovation Week, which starts today in Madrid, is five days of answers from people who have actually tried so...
09/21/2026

INMA Media Innovation Week, which starts today in Madrid, is five days of answers from people who have actually tried something around young audiences, AI adoption, advertising, and owned traffic.

This week’s INMA Media Innovation Week in Madrid starts off with two days inside Spanish newsrooms then continues with three days of case studies from publishers across Europe on young audiences, AI adoption, advertising, and owned traffic. Here are the details.

Part of Corriere della Sera's strategy includes a smart paywall that presents different content and offers to different ...
09/18/2026

Part of Corriere della Sera's strategy includes a smart paywall that presents different content and offers to different users depending on their entry point, propensity signals, and behaviours.

Legacy and history helps with innovation and was actually key in driving digital transformation for Italy's Corriere della Sera, Fabio Napoli, digital business director of RCS Media Group, said at a Readers First Initiative webinar.

What does journalism look like when the audience lives on TikTok, YouTube, and Instagram and has no intention of returni...
09/18/2026

What does journalism look like when the audience lives on TikTok, YouTube, and Instagram and has no intention of returning to publishers’ home pages? The INMA Young Audiences Summit last week explored this.

The final module of INMA’s Young Audiences Summit laid out how newsrooms can train journalists as creators, partner with vetted influencers, and monetise where young audiences gather, without sacrificing rigour.

News companies are running two businesses, INMA's Earl Wilkinson writes. "The first is the business that pays: subscribe...
09/18/2026

News companies are running two businesses, INMA's Earl Wilkinson writes. "The first is the business that pays: subscribers, super users, the readers whose names you have. The second is being built where the next audience already lives: creator feeds, vertical video, AI conversations."

This week’s INMA conversation split the news business in two: the one that pays — Corriere’s 754,000 subscribers, the 1% who drive 27% of pageviews — and the one the Young Audiences Summit showed being built where young audiences live, because they never arrive. Companies doing layoffs and n...

A brand campaign aimed to connect Good Food’s expertise to the food moments people care about most and making its value ...
09/17/2026

A brand campaign aimed to connect Good Food’s expertise to the food moments people care about most and making its value clear in a way people could feel.

Is AI moving news advertisers from an attention to an intention economy?

"The AI may influence not only what the user notices but how their initial desire is defined and which options feel sens...
09/17/2026

"The AI may influence not only what the user notices but how their initial desire is defined and which options feel sensible," INMA's Jodie Hopperton writes in her latest blog.

Is AI moving news advertisers from an attention to an intention economy?

Onmanorama has introduced an innovative AI-driven video series that blends journalism, technology, and storytelling to e...
09/17/2026

Onmanorama has introduced an innovative AI-driven video series that blends journalism, technology, and storytelling to engage younger audiences.

With its How Many of You Know video series, Onmanorama reimagines history for the digital age, using generative AI to bring lesser-known Malayali stories and personalities to life.

Takeaway from day two of INMA’s Young Audiences Summit: Creators are not a threat to journalism. They are a delivery met...
09/16/2026

Takeaway from day two of INMA’s Young Audiences Summit: Creators are not a threat to journalism. They are a delivery method — and increasingly, an organisational design.

Day two of INMA’s Young Audiences Summit showed how creator journalism gets staffed, structured, and monetised — inside, outside, and beyond the legacy newsroom.

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