International News Media Association - INMA

09/18/2025

🌍 INMA unveils global Basic Principles to safeguard journalism in the digital + AI era

INMA today issued a global call to action: protecting journalism as a cornerstone of democracy in the face of seismic digital disruption.

Approved by our Board of Directors this week, INMA’s “Basic Principles for News Media” respond to generative AI, platform dominance, and organised disinformation — forces stripping value from trusted journalism while eroding public trust.

At the heart of the Principles are 3 pillars:
1️⃣ Journalism as a democratic cornerstone – recognition, protection, and investment.
2️⃣ Fair compensation for journalistic IP – licensing, attribution, and copyright enforcement.
3️⃣ Fair competition in the digital marketplace – countering platform dominance and ensuring accountability.

Why INMA, why now? Working with INMA members and news industry organisations worldwide, INMA’s Digital Platform Initiative has shown how urgently publishers, governments, regulators, and tech platforms need a shared framework. These Principles are designed to guide laws, policies, and negotiations worldwide — ensuring journalism is not only protected, but fairly valued.

“Journalism matters. It is the bedrock of free societies,” said Earl J. Wilkinson, INMA CEO. “The choices made today will decide whether trusted journalism survives the decade.”

📄 Download for free the “Basic Principles For News Media” here: https://ow.ly/YrUS50WYK8u.

09/18/2025

In his latest blog, INMA Advertising Initiative Lead Gabriel Dorosz reviews global advertising spend projection data and discusses a few interesting details.

Global advertising spend for traditional media is projected to stabilise over the next few years.

09/18/2025

What does Perplexity's Comet Plus subscription model offer news? INMA Product & Tech Initiative Lead Jodie Hopperton discusses in her latest blog.

Perplexity’s subscription model platform Comet Plus offers 80% of revenue to publishers.

09/18/2025

"Of course, news creators present a challenge to the information ecosystem, but they also create a massive opportunity. An opportunity to engage billions of people in information they would not receive otherwise."

Although the information news creators are sharing may be second-hand, the way in which they deliver it is entirely original.

09/17/2025

In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton takes a deep dive into Perplexity's AI browser.

One of the most important AI platforms for news is Perplexity. Here is a deep look at its AI browser.

09/17/2025

"Each improvement we’ve made — whether in speed, usability, or language coverage — has come from working closely with customers and understanding what actually helps in practice."

Each improvement to an AI tool — whether in speed, usability, or language coverage — has come from working closely with customers and understanding what actually helps in practice.

09/17/2025

Australian Financial Review launched the Women in Leadership Awards to recognise outstanding contributions in sectors including financial services, health, government, resources, education, and tech.

The awards programme’s goal was not simply to publicly recognise women, but to leverage the Financial Review’s full ecosystem to promote and strengthen the outcomes for all those involved.

09/16/2025

What's holding GenAI back? In her latest blog, INMA GenAI Initiative Lead Sonali Verma discusses recent research and her takeaways around the ROI of GenAI.

MIT reports 95% of companies investing in GenAI are getting no return. But this could be leadership error. Here are the top barriers to scaling AI.

09/16/2025

To deepen the learning experience for its free media literacy course, Legit.ng also built a page where users can take a quiz based on the course videos and then generate a certificate to confirm their knowledge of fact-checking fundamentals.

Rather than endlessly lecturing people about being cautious with what they consume online, Legit.ng wanted to create content people could both learn from and laugh at, which is what it did with its short fact-checking course.

09/16/2025

Iterative testing led to three highly effective paywall versions for Svenska Dagbladet, which opened the door to creating a dynamic paywall.

Svenska Dagbladet developed a dynamic paywall that allows it to optimise revenue along the entire user journey.

09/16/2025

By leveraging digital media and focusing on great journalism, Collective Newsroom is able to amplify the voices of those often unheard.

With roots in public broadcasting, the Collective Newsroom has stayed faithful to the one craft that is fast disappearing from the media landscape: great storytelling.

09/15/2025

In her latest blog, INMA GenAI Initiative Lead Sonali Verma shares insights into what CEOs of media companies from around the world are considering around AI in terms of advertising, news consumption, and adoption within their companies.

Discussions at the recent INMA CEO Roundtable offer clues about what news media CEOs are pondering about AI. Here are several use cases from news companies around the world that may help your team in talks with leadership.