Bum Theary

Freelance Creative Direction, Branding, Digital Design and Marketing. Theary aka Edgar Allan Flow

"Body Inhabited By Conscious Spirit, Birthed To Battle the Physical Nature of Its Chosen Vessel in a World Corrupted and Set for Self Destruction. Forgetting Our Simplest Yet Strongest Common Trait, the Trait that Binds Us in Human Connection. In All that We Build, Only Through Unification can We Manifest that Which Is Truly Worth Building."

03/22/2023

Obligatory design post. Just sharing the iconography designs from my recent blog and infographic pack for Five Key Essentials to Brand Storytelling. Another fun self challenge to put each of these storytelling ingredients into a creative visual context.

Check out the blog here. Short but sweet!
https://www.bumtheary.com/2023/03/21/five-key-essentials-to-brand-storytelling/

03/17/2023

For my brand owners, brand starters, brand builders, and personal brand influencers/thought leaders. No, storytelling is not just a marketing buzzword. It’s a vital component of a successful brand strategy.

People buy from brands they feel a connection with. Customers want to know the story behind your brand and what makes it unique. Brands that can effectively tell their story and connect with consumers on an emotional level will have a distinct advantage.

Are you racking your brain with the how? You can do this by sharing stories, creating and developing your brand persona, and showcasing your values. A compelling brand story builds trust and loyalty with customers by creating a relationship with the brand mission.

So, make sure you’re telling a compelling story that strikes some emotional chords. Make your customers feel like they’re part of your brand family, and they’ll keep coming back for more.

Check out my Top 5 Key Essentials to Storytelling.

Catch the Top 10 Brand Strategies for 2023 here: https://www.bumtheary.com/2023/03/08/top-10-brand-strategies-for-2023/

03/13/2023

AI and Automation are the Future (One of the Top 10 Brand Strategies for 2023)

Digital transformation is crucial, it’s very much about technology. Brands that embrace artificial intelligence (AI) and automation can harness a significant advantage over those that do not. Make sure you’re staying ahead of the curve by utilizing the latest technology and digital marketing tactics.

AI and automation can help brands create more personalized experiences for customers, streamline operations, increase content output, and improve overall efficiency. Brands that integrate AI and automation into their branding and marketing strategies will be well-positioned for success in the years to come.

Top 10 Brand Strategies: https://www.bumtheary.com/2023/03/08/top-10-brand-strategies-for-2023/

Graphic designed using MidJourney and Adobe Photoshop

03/08/2023

There is no shortage of conversations about marketing when it come to business ex*****on, but sometime it seems like branding is overlooked. Branding is the cornerstone of a successful business, and a solid strategy is vital. Check out my Top 10 Branding Strategies for 2023!

https://www.bumtheary.com/2023/03/08/top-10-brand-strategies-for-2023/

02/08/2023

No undeserved second thought. 🖖🏼

02/03/2023

Series 6 from my OG Rivals apparel design project. This set is the second volume of the “We Go Big” clothing series. OG Rivals is a sports talk podcast hosted by Myles Teteak and Miguel Prado centered around football rivalry.

This series is a nod to all the Green Bay fans. Apparel is a top tier opportunity to develop brand and marketing prowess. Shaping fans and customers into a boots on the ground influencer marketing team.

Offering unique apparel designs for fans of the podcast, football and sports centered casual wear. You can catch episodes of OG Rivals Podcast on these major platforms:

YouTube, Spotify, Apple

02/01/2023

Series 5 from my OG Rivals apparel design project. This set is the second volume of the “Chicago Originals” clothing series. OG Rivals is a sports talk podcast hosted by Myles Teteak and Miguel Prado.

Apparel is a superior branding, marketing, and monetization channel. Elevating a podcast brand into a sports fan apparel line designed to build a profitable business opportunity.

Offering fans unique apparel designs for fans and customer, in turn creating brand marketers. You can catch episodes of OG Rivals Podcast on these major platforms:

YouTube, Spotify, Apple

01/30/2023

The fourth series from my apparel design project for the OG Rivals Podcast. This set is a segment of the “We Go Big” clothing series, an homage to Green Bay. OG Rivals is a sports talk podcast hosted by Myles Teteak (MylesTeteak on Twitter) and Miguel Prado (MikeyWins1 on Twitter).

Wear it loud. Apparel offers a superior branding, marketing, and monetizing opportunity. My goal with this strategy is to create a lane of exclusive creative stylings designed for football fans.

Creating a wearable sports fan fashion brand that goes beyond the podcast show itself. You can catch episodes of OG Rivals Podcast on these major platforms:

YouTube, Spotify, Apple

01/25/2023

The third series from my apparel design project for the OG Rivals Podcast. This set is a segment of the “Chicago Originals” clothing series. OG Rivals is a sports talk podcast hosted by Myles Teteak and Miguel Prado.

Wear it loud. Apparel is a superior branding, marketing, and monetizing opportunity. My goal with this strategy is to create a lane of exclusive creative stylings designed for football fans.

Creating a wearable sports fan fashion brand that goes beyond the podcast show itself. You can catch episodes of OG Rivals Podcast on these major platforms:

YouTube, Spotify, Apple

01/20/2023

Life might come at you swinging sometimes, I know it can take a toll. Frustrations, weariness, pain, anger, sadness, scary times, uncertain times, even a taste of hopelessness. Despite it all, you keep on pushing. That’s the key to overcoming it all. Your will to persevere. I want you to know I believe in you 💯!!

Help me deliver some Friday feels and take a minute to let this spectacular inspirational full of worth human know they aren’t alone in the universe. Let’s lift them up and motivate some conquering vibes! 🖖🏼❤️👇🏼

👉🏼 http://facebook.com/profile.php?=73322363

01/15/2023

Time
We spend so much time toiling in the things required of us to make a way in this world. The work. The responsibilities. The pain. The struggles. The sadness and doubt. The things that take so much time away from us, when we have so little time here as it is. Those things that ache in us and exhaust the preciousness of time.

But the things that give us life, the cherished and priceless. The things that shape us, for the better… the people, the relationships, the friendships… all the experiences entailed. For the stronger. For the happier. For the healthier. The memorable… the fantastical, magical, unforgettable. The healing and uplifting. The forgiving and courageous. It’s the time we share, those are the times we must hold tight to.

That time, the clock we can’t wind back. The moments that have a way of reviving us, simply out of recollection. And maybe even yearn to live again. Let us strive not to waste a moment, because we don’t have a moment to waste. Cherish the goodness, kindness, caring, and adventurous. The laughter, the enlightening, the discovery. The things that paint away the ache. The people who gave us even a little something worth remembering.

They go so soon. Let us not lose that in the mistakes. The things that had to change. The things that had to end. The pages we had to turn. It’s all part of the story. Your story… our story. Together. The best memories people will have of you are the ones you make worth keeping. Make them. Give them. Receive them. Keep them. 🖖🏼❤️

01/12/2023

Dropping off round one of my recent design series for the OG Rivals Podcast hosted by Miguel Prado and Myles Teteak. A fun project I enjoyed bringing to life for these two great gentlemen. This portion features the logo art with logo and icon stickers. I consider these part of what I call Brand Essentials.

When you think of quality designers, I hope you’ll think of me. I love what I do, helping brands and business’ ideate, create, and elevate brand & marketing collateral.

YouTube: shorturl.at/pruH7

Spotify: shorturl.at/jtBET

Apple: shorturl.at/klRS7

Address

Dallas, TX

Telephone

+1 469-955-3706

Website

http://www.bumtheary.com/

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