03/26/2026
Before most people start a podcast, they think about the name… the gear… the setup.
But the strongest shows I’ve worked on all got clear on something deeper first.
Who is this actually for? Not “everyone”… but a real person you understand.
What problem does it help solve? What are they walking through, wondering, or needing?
Why should they listen to you? What perspective, story, or experience do you bring?
If those feel hard to answer, that’s normal. Most people don’t skip this step because they don’t care… they skip it because they don’t want to get it wrong.
But clarity here is what makes everything else easier—your episodes, your messaging, even your consistency.
You don’t have to have it all figured out. You just need to start asking better questions.
And if you want help shaping this before you hit record, DM us. We can help you build something that actually connects.