Lux214 Media Group

10/17/2025

An event called "Cheers to 17 Years" deserves more than a great party. It deserves strategy, PR, social media, email marketing...and a plan that keeps the growth going. Congratulations Erica, We’re honored you trusted us to celebrate this milestone and everything you’ve built. Woodhouse Spa - Lubbock

10/15/2025

It’s Wednesday. Do you have a midweek slowdown?
Spa, salon, and restaurant owners already know, the hardest time to fill isn’t Saturday. It’s the middle of the week.

When Woodhouse Spa asked us to turn that midweek period into revenue, we spent the next few months alongside REACH.ai and Meevo Digital integrating marketing strategy, system data, and in-spa ex*****on until the schedules were full.

It worked because every part of the operation, from online to the massage table worked together. HERE'S HOW → https://lux214.com/the-midweek-problem-solved/

The Midweek Problem Solved: How Lux214 Helped Woodhouse

Multi-Location Case Study: How multi-location spas convert midweek gaps into revenue For years, spa marketing followed a familiar pattern: loyalty programs, seasonal promotions, and bursts of social media. Those tactics once worked. Today, they barely register. Guests are oversaturated, scrolling pa...

10/13/2025

We’ve taken on new work and are expanding our contractor base.

If you’re a strategist, creative, or account lead with bandwidth and a track record of strong client work — let’s connect.
[email protected]
214-906-6633

10/09/2025

Congratulations to our client Woodhouse Spa on the launch of The Club in Holladay, Utah! This first-of-its-kind membership offers unlimited access to a curated range of spa treatments, no visit limits, plus exclusive member pricing and discounts.

Our team loved the role we played in bringing this new level of luxury and access to life.

🎥 Huge thanks to KUTV for sharing our story.

https://kutv.com/features/fresh-living/woodhouse-spa-launches-the-club-to-make-self-care-a-consistent-habit-for-members?fbclid=IwY2xjawNUnV1leHRuA2FlbQIxMQABHqnDMvqJWNMfhjx4LlyHYt8NE-7CoJ1Kxf8DRA2ety2VhK_W-r9_mENOI-fu_aem_4AJkxaT5tv6w1CUIJY__sw

Woodhouse Spa is helping guests turn self-care into a consistent habit with the launch of The Club by Woodhouse, a new monthly program designed to make wellness

10/08/2025

Some PR stories deserve a second round... and this was definitely one of them. It was a pleasure to help Baymark Partners highlight the strategy behind Eastern DataComm’s expansion into school safety. It’s a reminder that strong PR doesn’t end with a press release; it starts there.

It’s about keeping important conversations alive and reaching the people who need to hear them most.

Learn how we did it on the latest LuxLife blog.

Client Spotlight: Beyond the Press Release At Lux214 Media Group, we believe a press release is only the beginning. Our Client Spotlight series showcases client successes and how our strategies show up in the industry. This feature looks at how Baymark Partners is building momentum in the school saf...

09/17/2025

Seventeen years in business is a milestone worth celebrating, and Woodhouse Spa - Lubbock just earned the first media placement of their community impact campaign 🎉 Thank you to the Awesome 98 team for helping share this story.

Media coverage like this is one way we help our clients reach more of the community they serve.

👉

Woodhouse Spa in Lubbock, a haven for relaxation since 2008, celebrates its community impact with job creation and memorable events, hosting a special anniversary bash on October 16, 2025.

08/28/2025

New on the LuxLife Blog ✨

Nike’s success. Pepsi’s flop. Cracker Barrel’s backlash. The difference isn’t budget it’s ex*****on.

Partnerships don’t collapse because of creativity or cash. They collapse because no one defines the end goal or does the work to deliver it.

Read the full article here 👉

From Nike and Jordan to Pepsi and Cracker Barrel, the difference between compounding value and wasted spend comes down to candor, resilience, and the ability to deliver. This month, Cracker Barrel lost millions in market value after a seemingly minor logo redesign ignited backlash from its core cust...

08/07/2025

Planning Ahead Beats Playing Catch-Up.

The first holiday panic call came in last week:
“Is it too late to do something for the season?”

If you’re asking in August, you’re already ahead of most.
But the best-performing brands? They’re not waiting.

They’re locking in strategy now, before menus are finalized, inboxes get noisy, and opportunities disappear.

We wrote this article to help operators, marketers, and brand leaders build stronger, more profitable holiday campaigns:
👉 https://lux214.com/early-outperforms-expensive-what-the-best-holiday-campaigns-have-in-common

If you’re planning ahead, we’d love to help.

And Why Waiting Costs More Than You Think Every fall, it happens. I get the calls. Great companies reach out with a plea for help. “I know it’s late, but is there anything we can do before the holidays?” You’d be surprised, these are respected brands with real budgets, experienced leadership...

07/03/2025

Welcome to the LuxLife, Woodhouse Spa Lubbock! This marks the ninth location we support and counting. From local strategy to full-platform ex*****on, we’re helping franchisees scale beautifully and strategically. Curious how we support growing locations? Let’s connect.

06/26/2025

JUST IN TIME FOR BUDGET SEASON: We get asked this all the time, and I’m guessing you’ve wondered too. What does it actually cost to work with a team like ours, and why does the price vary so much?

We’ve heard you, and we finally broke it all down: How we price. What drives the scope. And what to expect when you’re working with people who know how to drive real growth. If you’re mapping out Q3 or Q4, put this in your back pocket.

We believe great work starts with clear expectations, and that includes budgeting. At Lux214, we’re proud to work alongside entrepreneurs, franchise owners, founders, and brand leaders who are serious about growth. Whether you’re building a local presence or scaling nationally, we know your inve...

06/06/2025

Luxury marketing isn’t about being louder. It’s about being smarter. Many brands are doing all the things—but still not seeing results. That was the case at Woodhouse Spa in Holladay, Utah. The name was strong. The audience was loyal. But the marketing felt off. Messaging didn’t reflect the guest experience. Campaigns weren’t landing. Strategy, channels, and creative were realigned—minus the noise and over complication. 45 DAYS LATER: 203% ROI. Zero waste. The full case study is live now and it just might inspire your next Lux Life move. https://lux214.com/marketing-without-waste/
[email protected] 214-906-6633

05/19/2025

If you know us, you know restaurants are in our wheelhouse. We’ve had the pleasure of working with some of the most talented chefs and operators in the business—and were recently engaged by one of Southlake’s most beloved concepts: Calabrese and Sopra Lounge.

The goal? Build a website that drives reservations, private dining inquiries, and product sales. And the results speak for themselves: reservations are up 42% and private dining inquiries have more than doubled.

We created a new website that reflects the elevated hospitality Calabrese is known for—and helps bring even more guests through the doors.

Go visit the site and let us know what you think. More to come.

CASE STUDY Calabrese Ristorante engaged Lux214 Media Group to design a website with a clear purpose: increase restaurant reservations, generate private dining inquiries, and support online product sales. As a popular dining destination in Southlake, Calabrese needed a digital presence that could ser...