Lux214 Media Group

09/17/2025

Seventeen years in business is a milestone worth celebrating, and Woodhouse Spa - Lubbock just earned the first media placement of their community impact campaign 🎉 Thank you to the Awesome 98 team for helping share this story.

Media coverage like this is one way we help our clients reach more of the community they serve.

👉

Woodhouse Spa in Lubbock, a haven for relaxation since 2008, celebrates its community impact with job creation and memorable events, hosting a special anniversary bash on October 16, 2025.

08/28/2025

New on the LuxLife Blog ✨

Nike’s success. Pepsi’s flop. Cracker Barrel’s backlash. The difference isn’t budget it’s ex*****on.

Partnerships don’t collapse because of creativity or cash. They collapse because no one defines the end goal or does the work to deliver it.

Read the full article here 👉

From Nike and Jordan to Pepsi and Cracker Barrel, the difference between compounding value and wasted spend comes down to candor, resilience, and the ability to deliver. This month, Cracker Barrel lost millions in market value after a seemingly minor logo redesign ignited backlash from its core cust...

08/07/2025

Planning Ahead Beats Playing Catch-Up.

The first holiday panic call came in last week:
“Is it too late to do something for the season?”

If you’re asking in August, you’re already ahead of most.
But the best-performing brands? They’re not waiting.

They’re locking in strategy now, before menus are finalized, inboxes get noisy, and opportunities disappear.

We wrote this article to help operators, marketers, and brand leaders build stronger, more profitable holiday campaigns:
👉 https://lux214.com/early-outperforms-expensive-what-the-best-holiday-campaigns-have-in-common

If you’re planning ahead, we’d love to help.

And Why Waiting Costs More Than You Think Every fall, it happens. I get the calls. Great companies reach out with a plea for help. “I know it’s late, but is there anything we can do before the holidays?” You’d be surprised, these are respected brands with real budgets, experienced leadership...

07/03/2025

Welcome to the LuxLife, Woodhouse Spa Lubbock! This marks the ninth location we support and counting. From local strategy to full-platform ex*****on, we’re helping franchisees scale beautifully and strategically. Curious how we support growing locations? Let’s connect.

06/26/2025

JUST IN TIME FOR BUDGET SEASON: We get asked this all the time, and I’m guessing you’ve wondered too. What does it actually cost to work with a team like ours, and why does the price vary so much?

We’ve heard you, and we finally broke it all down: How we price. What drives the scope. And what to expect when you’re working with people who know how to drive real growth. If you’re mapping out Q3 or Q4, put this in your back pocket.

We believe great work starts with clear expectations, and that includes budgeting. At Lux214, we’re proud to work alongside entrepreneurs, franchise owners, founders, and brand leaders who are serious about growth. Whether you’re building a local presence or scaling nationally, we know your inve...

06/06/2025

Luxury marketing isn’t about being louder. It’s about being smarter. Many brands are doing all the things—but still not seeing results. That was the case at Woodhouse Spa in Holladay, Utah. The name was strong. The audience was loyal. But the marketing felt off. Messaging didn’t reflect the guest experience. Campaigns weren’t landing. Strategy, channels, and creative were realigned—minus the noise and over complication. 45 DAYS LATER: 203% ROI. Zero waste. The full case study is live now and it just might inspire your next Lux Life move. https://lux214.com/marketing-without-waste/
[email protected] 214-906-6633

05/19/2025

If you know us, you know restaurants are in our wheelhouse. We’ve had the pleasure of working with some of the most talented chefs and operators in the business—and were recently engaged by one of Southlake’s most beloved concepts: Calabrese and Sopra Lounge.

The goal? Build a website that drives reservations, private dining inquiries, and product sales. And the results speak for themselves: reservations are up 42% and private dining inquiries have more than doubled.

We created a new website that reflects the elevated hospitality Calabrese is known for—and helps bring even more guests through the doors.

Go visit the site and let us know what you think. More to come.

CASE STUDY Calabrese Ristorante engaged Lux214 Media Group to design a website with a clear purpose: increase restaurant reservations, generate private dining inquiries, and support online product sales. As a popular dining destination in Southlake, Calabrese needed a digital presence that could ser...

05/11/2025

We have a soft spot for moms—because we work with them, work for them, and are led by one of the best!

Our agency runs on talented moms who raise children, lead brands, and never miss a beat. And many of the companies we help grow were founded or built by women doing exactly that.

Today, we’re celebrating the ones juggling launch plans with lunchboxes. Strategy calls and school drop-offs. Making it all work—and making it look easy.

We see you. We admire you. And we’re proud to be in your corner.

05/09/2025

We get asked all the time: Can you help us plan an event? The answer is yes—but only if the goal is more than just a packed room. We use events as strategic tools to drive press, produce marketing results, and build brand loyalty. Whether it’s a launch, an investor dinner, or an exclusive VIP experience, there’s a method to making it deliver ROI. We pulled together 10 of our go-to strategies—smart, proven moves that turn events into real marketing drivers. Read it here: lux214.com/10-strategic-steps-to-make-your-next-event-a-business-building-power-move/ 👉 10 Strategic Steps to Make Your Next Event a Business-Building Power Move Got something coming up? Let’s talk.

A successful event isn’t just a celebration—it’s a precision-crafted marketing asset. For CEOs, CMOs, founders, and private equity leaders, live events offer an unmatched opportunity to build brand authority, compress sales cycles, and foster high-value relationships. But great events don’t ...

04/29/2025

This is how we do Mother’s Day! One of our favorite campaigns of the year—because at Lux214, we celebrate moms and strong women every day. We loved bringing this one to life for Woodhouse Spa. Give the gift of pure relaxation:
https://na1.meevo.com/EgiftApp/home?tenantId=200426&locationId=201538

04/25/2025

Heather didn’t wait for website headaches to happen—she avoided them from the start. When she launched , she chose Lux214 to build and manage her site from day one. No bots. No hold music. Just real support from a team who knows her business. Now, she can focus on running the shop—not the downtime.

Read how our website maintenance keeps her running smoothly: https://lux214.com/built-right-from-the-start-how-bark-n-fetch-gained-peace-of-mind-and-pro-level-support-with-lux214/

CASE STUDY When Heather Denton launched Bark n Fetch, she knew growing a business would require her full focus. Between managing products, marketing, helping customers, and petting four-legged guests, she wouldn’t have time for website issues—much less sitting on hold or dealing with confusing t...

04/23/2025

Big welcome to Alchemi Advisory Group! We’re driving their next phase of growth with a hyper-focused strategy and campaigns built to reach the executives who matter most—CISOs, CTOs, and Cybersecurity Leaders. SOC 1 and SOC 2, ISO 27001, CMMC and risk assessment. Compliance isn’t just a checkbox anymore—it’s a business driver. Let’s go. 🔐 https://lux214.com/alchemi-taps-lux214/