Betsy Elaine Productions

Betsy Elaine Productions has been providing small businesses with communication excellence since 1998, specializing in writing, photography and graphic design for print, email and social media. BUSINESS DEVELOPMENT
• First point of contact and communication through the first bid process with all new clients
• Works with existing customers to understand and mitigate customer service issues. o Inclu

des face to face contact for meetings with clients to close deals on open bids and/or gain understanding for reasons bids may have been lost
Assists with developing action plans to prevent future problems
Keeps both client and business owner aware of status within resolution process
o Controls communication with existing customers regarding problems on projects to ensure that solutions are in place and all communication is on a positive note
o Advises business owner and construction manager regarding marketing/pr considerations when dealing with problems on the project
o Advocates to help ensure client needs are understood
• Meets with clients at the end of a project to discuss completion/satisfaction and set expectations for invoicing and payment
o Communicates with staff to resolve all client issues
o Sends client appreciation gift and/or conducts in person lunch, etc.
• Coordinates client appreciation gifts and promotional items
• Represents the company at trade shows and industry organization events
o Conceives innovative attention getting concepts for booth presentation
o Updates corporate contacts and mailing lists with new client information
• Networks to acquire potential clients, references, and vendors

MARKETING
• Conception of content for web and social media
• Graphic design and writing content for web, email and social media
• Graphic design and writing for printed media and advertisement
• Collaboration with outside content ex*****on vendors for web and video and new media advertisements to advance brand image
• Research and purchasing of advertising media with approval from owner/office manager
• Manages email marketing list and sends out e-newsletters and relationship marketing emails
• Works with project supervisor to obtain photos and data about construction projects to be used for marketing purposes
o May include on-site visits to take photos and gather information from owner/property manager and field employees

PUBLIC RELATIONS
• Manages public image of the company through control of external communication on B2B and public level
o Reviews verbiage on formal bids, client service emails, and information being released to the public to ensure brand appropriateness before delivery
o Writes and distributes press releases
o Coordinates ex*****on/presentation for client appreciation and publicity events
• Advises business owner regarding communications with client that positively or negatively impact client perception of the company
• Monitors company image online and via other media
o Publicizes positive feedback
o Attempts to mitigate negative impact of outside communications regarding the company

ADMINISTRATIVE
• Answers corporate office phone and directs calls as needed
• Maintains project status report and collaborates with staff to ensure projects and bids are moving forward as needed
• Assists with researching pricing on construction materials as needed
• Transcription of data from recording to bid format
• Assists with facilitation of communication between staff, business owner and clients as needed