The Simple Theory

The Simple Theory Wedding videography/photography, commercial videography, corporate videography/photography, product

08/01/2026

POV: You thought you hired a photographer…

Your wedding photographer ends up wearing about 10 different hats on your wedding day. 😂

Timeline assistant.
Dress fluffer.
Lighting engineer.
Posture fixer.
Veil thrower.
Hype squad.
Problem solver.

And if we’ve done this right…

You won’t just walk away with beautiful photos.
You’ll walk away with a friend who had your back from beginning to end. 🤍

You know those weddings where you leave thinking, “That just felt different”?Sookyong and Jay’s celebration was one of t...
08/01/2026

You know those weddings where you leave thinking, “That just felt different”?

Sookyong and Jay’s celebration was one of them. There wasn’t a need for over-the-top moments because everything that mattered was already in the room. It was intentional, family centered, and filled with the kind of conversations, hugs, and laughter that remind you what a wedding is really about. These are the days that become part of a family’s story, and it’s always an honor to preserve them for generations to come. If you could describe your dream wedding in just three words, what would they be?

Planner Joyce Lee
Assistant Love, Lulu Events
Florist summerbreezevent
MUA Atlanta Makeup Artist

07/04/2026

Would you?

Inquire today and start your journey with me!

The moments you’ll miss on your wedding day.The difference between wedding photos and wedding memories is intention.Anyo...
06/07/2026

The moments you’ll miss on your wedding day.

The difference between wedding photos and wedding memories is intention.
Anyone can document what your wedding looked like.

The goal is to preserve what it felt like.
The way he looked at her when no one else was watching.
The quiet breath before walking down the aisle.
The laughter that couldn’t be planned.
The people who showed up because they love you most.

Every wedding deserves beautiful images.
But the most meaningful photographs are the ones that bring you back to a feeling years later.

Recent favorites from an unforgettable celebration.

Now booking a limited number of weddings for 2026, 2027 and 2028 throughout Atlanta and North Georgia.



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📝 .y.fike

06/04/2026

The baby formula promotions you CAN’T say no if you’re a photographer or a videographer.

01/19/2026

Packing for a full day wedding shoot and taking you through exactly what comes with me.

From camera bodies and lenses to backups and organization, this is my complete Case setup so everything stays protected and ready on a wedding day.
Every piece of gear in this case has a purpose and has been refined over years of shooting weddings. If you are a photographer or curious about what actually goes into a professional wedding kit, watch till the end and save this for your next shoot.





01/04/2026

Japan trip 2025 pictures posted!

All of these moments in Japan were shot on my iPhone 14 Pro📱🇯🇵
Do I sometimes regret not bringing my professional camera and lenses to capture the perfect still? Sure.
But being able to shoot, move on, and fully enjoy the moment with my wife matters more.

Presence over perfection—every time.

Check out my Japan Trip 2025 posts and let me know which shot you love the most!

In a year that keeps pushing forward, these moments asked me to slow down. Each image feels quieter than the last. Every...
01/04/2026

In a year that keeps pushing forward, these moments asked me to slow down. Each image feels quieter than the last. Every step felt intentional, every moment unhurried.

Here in , the past isn’t something to escape but something to learn from. Quiet details carried more weight than noise, and stillness spoke louder than words.

Take your time swiping — which photo made you pause the longest?

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Dallas, TX

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+19729001340

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