Chemist Media

06/27/2025

There's a lot of talk about brand vs. performance marketing. But at the end of the day, it's not an either/or. It's a both/and.

Brand marketing builds the awareness and credibility needed to drive demand. Performance marketing captures that demand and turns it into sales.

You need both working together to grow your business.

06/27/2025

In advertising, every touchpoint counts, but they don't work in isolation. For optimal results, all your touchpoints need to work together; speaking the same language, sharing the same creative idea, and being consistent but also tailored to each channel and stage of the funnel. Achieving this synergy requires strategic thinking—having a campaign strategy that guides these connections from Awareness through to Sales and beyond. When done right, full-funnel synergy amplifies your message's impact and delivers a seamless experience that moves people through the funnel towards conversion. Your ability to integrate creativity and media across the funnel can be your unfair advantage.

06/27/2025

Data and creativity in advertising are like a yin yang – they need each other to create something memorable.

- Data tells us who to target, when to target them, on what channels, with what content. It removes the guesswork.

- But creativity is what makes people actually pay attention, care, share, talk about you...

The best advertising strikes that ideal balance between the analytical and the emotive. It's the sweet spot where magic happens.

06/27/2025

In a sea of overhyped ads, radical honesty stands out.

Most ads promise the world but deliver disappointment. But when a brand is upfront about the whole truth—the good and the bad—it builds a rare sense of trust.

Take Liquid Death's ad. They don't just sell water; they do it with satire and truth, creating an emotional connection that's both memorable and impactful.

Honest advertising isn't just refreshing; it wins real, lasting customer loyalty.

Isn't it time more brands followed suit? That's the kind of transparency we need more of—it builds trust and respect.

And, ultimately, profits.

06/27/2025

Capture demand versus engineer demand.

Engineered demand drives more incremental growth for the business. Captured demand drives diminishing returns over the long term, if overall brand health doesn't improve at the top of the funnel.

To engineer demand, you need to:

1. Target new customers early in the funnel, before competitors are even in front of them. Build brand awareness, recognition, and recall. Create touch points across multiple channels.

2. Create urgency and anticipation so when a customer does need your product or service, they already have you in mind.

3. Nurture leads until they're ready to convert, rather than just sucking them straight into a sales call or landing page offer immediately.

This isn't to say capturing demand isn't important—it's crucial down the bottom of the funnel. But it can't be your entire strategy. You need both capture and engineer tactics working together throughout the entire journey if you want sustained growth.

06/27/2025

**Playing the Long Game: The Key to Sustainable Brand Success**

Success in marketing isn't just about short-term wins; it's about playing the long game. While quick victories can show immediate results, they often fade, leaving brands trapped in a cycle of rushing from one campaign to another.

The real magic happens when you invest in building brand equity over time. It's the kind of effort that yields results not just for the next quarter, but for years to come. Smart marketing means thinking ahead, understanding your audience deeply, and crafting strategies that build trust and loyalty.

This way, you're not just capturing attention—you're creating lasting connections that keep your brand on top, drive growth, and ensure success for the long haul.

In a world where many look for shortcuts, the brands that focus on the long game are the ones that truly thrive. They understand that while instant wins are great, it's the sustained success over time that really matters. So, play the long game and watch your brand grow stronger, smarter, and more successful.

03/26/2025

Santa isn't real. Neither was Coca-Cola's holiday ad.

But when a brand like Coca-Cola drops a fully AI-generated Christmas commercial — and it lands with all the warmth of a frozen algorithm — it's worth talking about long after the wrapping paper is gone.

This was a real-time case study in brand misalignment, emotional disconnect, and what happens when you hand tradition to a text-to-video model.

The holidays may be over, but with advertising AI evolving at breakneck speed, this lesson is right on time.

Imagine, if you will, a Christmas future gone wrong — a scenario that, even in March 2025, holds critical lessons for the present. Last December, Coca-Cola released a promotional video generated entirely by artificial intelligence to celebrate the holiday season. The video, designed as a modern ho...

02/25/2025

Marketing Budgets: Are You Spending Smart?
Too little, and you’re invisible. Too much, and you waste resources. Finding the perfect balance in your marketing budget is both an art and a science—much like the chemistry of a great media plan.

In our latest article, we break it down:
✅ Key factors shaping your budget
📈 Industry benchmarks to guide your spend
💡 Smart strategies to maximize ROI

Setting a marketing budget can feel overwhelming—how much is enough? Too little, and you risk missing opportunities. Too much, and you may not see the ROI you expect.

02/17/2025

🎧 Is Your Brand Sound-Ready?

Here's why incorporating audio into your marketing strategy is essential:

1️⃣ Emotional Connection: Audio ads, create a personal and immersive experience, leading to higher engagement. In fact, 64% of consumers pay full attention to podcast ads, and 95% of regular listeners take action after hearing one.
2️⃣ Enhanced Brand Recall: Audio advertising effectively captures attention and boosts brand recall. Studies show that 41% of audio ads exhibit correct brand recall, outperforming the 38% benchmark for other ad platforms, mostly video-oriented.
3️⃣ Complementary to Digital Campaigns: Integrating audio ads with digital campaigns can amplify your reach and impact. For instance, combining audio and video ads in a multi-format campaign has been shown to lead to a 7% lift in Brand Awareness and a 27% lift in Purchase Intent, compared to audio only.

At CHEMIST Media, we specialize in crafting audio campaigns that resonate with your target audience, ensuring your brand's message is heard and remembered.

02/11/2025

What’s Ahead for Local Advertising in 2025?

The way local businesses connect with consumers is shifting—again.
Attention is fragmented, media costs are fluctuating, and the line between brand-building and performance-driven advertising is blurring.
Winning in 2025 isn’t just about where you show up—it’s about showing up smarter.

In this article, we break down:
📊 The consumer shifts reshaping local ad strategies
📡 How to blend digital precision with traditional impact
💡 Where smart ad dollars will drive the biggest returns

As we move into 2025, the local advertising landscape is shifting faster than ever. Consumers are more fragmented across platforms, traditional media is evolving, and digital ad costs continue to fluctuate. The challenge? Maximizing ad effectiveness while maintaining a strong local presence. For bus...

02/12/2024

Sports marketing is a powerful strategy that can transcend demographics, cultures, and marketing bais. https://shorturl.at/GLQ27

02/05/2024

Ever wonder where your digital ad dollars go? We did too, and so we did some research. Ask your current provider what % of every dollar you spend is directly reaching your ideal customer profile... sit down before they answer.