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Gryphon Digital Media

Gryphon Digital Media We specialize in WordPress Website Design, Mobile Websites and SEO.

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When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site
02/11/2013
When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site

When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site

We've been hearing a lot recently about responsive design as the recommended approach for companies who want to become mobile-friendly. But what if you aren't able to implement a responsive design, or what if it's just not the right approach for your business model? Today's post shows you how to opt...

You still think these 2 should be separate?
02/01/2013
Search, Social, or Both? - 'Net Features - Website Magazine

You still think these 2 should be separate?

Search engines and social media platforms are for many Web workers the primary sources of user traffic to their digital properties. Over the past few years however, these two very different mechanisms used to drive awareness, engagement and conversion have become intermingled as search engines incre...

Responsive Design: Not So Simple - 'Net Features - Website Magazine
01/31/2013
Responsive Design: Not So Simple - 'Net Features - Website Magazine

Responsive Design: Not So Simple - 'Net Features - Website Magazine

Sometimes, a good idea on paper can blossom into a great idea in practice. Other times however, a seemingly great idea on paper can quickly turn into a waste basket full of unexpected and unnecessary frustration. Such can be the case for those who decide to build a responsive website for their busin...

10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From
01/16/2013
10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank.

3 Privacy Settings You Must Change Before Using Facebook Graph Search
01/16/2013
3 Privacy Settings You Must Change Before Using Facebook Graph Search

3 Privacy Settings You Must Change Before Using Facebook Graph Search

Tweaking your Activity Log just became a necessary and tedious new part of being a Facebook user. Thanks to the service's new Graph Search feature, all that profile info you've painstakingly updated over the years (employer, home town, relationship status, movie likes, etc) and all the photos...

Keyword Research for SEO
01/16/2013
Keyword Research for SEO

Keyword Research for SEO

Keyword research is quite possibly the most important part of SEO. You cannot begin to plan for a campaign unless you know which phrases you are targeting, and you cannot estimate costs and returns from SEO unless you first know who you’re competing against.

SEO Revelations for 2013
01/13/2013
SEO Revelations for 2013

SEO Revelations for 2013

The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. Here are predictions on the future of anchor text, the weight of a linking page, +1's, rel=author, Google+, and more.

01/13/2013

Can't sleep. Brushing up on some SEO skills. Seems like it's more educational than watching The Learning Channel.

Why a mobile app-only approach is a mistake - Mobile Marketer - Strategy
12/22/2012
Why a mobile app-only approach is a mistake - Mobile Marketer - Strategy

Why a mobile app-only approach is a mistake - Mobile Marketer - Strategy

Many marketers believe that a mobile application is all they need. However, a mobile app is just one piece of the puzzle and companies need to branch out and implement a variety of channels into their repertoire to accommodate tech-savvy users.

What Are Low-Quality Pages and How Do You Fix Them?
08/10/2012
What Are Low-Quality Pages and How Do You Fix Them?

What Are Low-Quality Pages and How Do You Fix Them?

If you've lost Google traffic at some point recently, you may have a problem with low-quality content pages on your website. In this article, Jill Whalen explains the various types of pages which may be affecting your overall SEO efforts.

Comprehensive Review of 7 of the most popular WordPress Premium Theme Frameworks
07/30/2012
Comprehensive Review of 7 of the most popular WordPress Premium Theme Frameworks

Comprehensive Review of 7 of the most popular WordPress Premium Theme Frameworks

About this Theme Review When looking for a theme framework, I want to make sure it can handle any project that comes my way. I want to know my chosen theme framework inside and out. I don't want to have to pick Genesis for this, Elegant Theme[...]

WordPress Retina Images
07/23/2012
WordPress Retina Images

WordPress Retina Images

Apple's "Retina" display (a.k.a. high-DPI or HiDPI) devices have changed the way all websites can be viewed. Here's a list of Apple's current Retina devices' display dimensions: iPad 3: 2048-by-1536-pixel resolu[...]

Google Puts Nail In The Coffin For Static Analytics, Real Time Now The Only Option | TechCrunch
07/18/2012
Google Puts Nail In The Coffin For Static Analytics, Real Time Now The Only Option | TechCrunch

Google Puts Nail In The Coffin For Static Analytics, Real Time Now The Only Option | TechCrunch

In a move that struck fear in the hearts of under-educated web editors everywhere, Google announced today that it will remove the old version of Google Analytics tomorrow. After releasing a new version focused on real time analytics in September, Google has kept a link to the old version, which it h...

06/18/2012
You Don’t Want a Google Disavow Links Option

You Don’t Want a Google Disavow Links Option

With the recent Penguin update, the SEO community has been talking a lot lately about negative SEO and disavowing links. (For the record, negative SEO doesn’t just refer to links, but for this article, let’s assume it does.)

Strategies for Diagnosing Penguin and Recovering | distilled
06/14/2012
Strategies for Diagnosing Penguin and Recovering | distilled

Strategies for Diagnosing Penguin and Recovering | distilled

I have been receiving a lot of questions recently—from clients and in other private forums—about the Penguin update and where to start in a Penguin analysis. So to set expectations off the bat, this is not going to be an advanced post of Penguin theory, but rather what to look for in your Analytics ...

06/13/2012
WordPress 3.4 “Green”

WordPress 3.4 “Green”

WordPress 3.4 is here and out the door. We've dubbed this release "Green" in honor of guitarist Grant Green whose soulful simplicity has kept many of us company during this release. This release includes significant improvements to theme customization, custom headers, Twitter embeds, and image capti...

06/12/2012
Hardcore SEO and Social Power Tools – SMX Advanced 2012 | Outspoken Media

Hardcore SEO and Social Power Tools – SMX Advanced 2012 | Outspoken Media

And now for something completely different. Well, maybe not so much different as just comprehensive as Rhea Drysdale, Michael King, Merry Morud give us an overview of tools for every SEO, from independent shops to enterprise-level organizations. Get ready to

06/11/2012
The cloud will cost you, but you’ll be happy to pay

The cloud will cost you, but you’ll be happy to pay

Today, conventional wisdom suggests that cloud computing will bring increased efficiency to computing markets, which will then decrease costs. Cloud computing will allow organizations to cut IT spending and help relieve pressure on IT budgets. But that’s not going to happen.

06/08/2012
Google's May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More

Google's May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More

Google’s latest batch of search quality updates is online, and offers some insight into a variety of search- and SEO-related topics. Though some of Google’s monthly updates have included more than 50 items, this one comes in at 39. But it looks like there’s still plenty to digest. Here’s a look at w...

06/06/2012
Official Google Webmaster Central Blog: Recommendations for building smartphone-optimized websites

Official Google Webmaster Central Blog: Recommendations for building smartphone-optimized websites

Every day more and more smartphones get activated and more websites are producing smartphone-optimized content. Since we last talked about how to build mobile-friendly websites, we’ve been working hard on improving Google’s support for smartphone-optimized content. As part of this effort, we launche...

5 Rules Every Developer Wants You to Follow
05/29/2012
5 Rules Every Developer Wants You to Follow

5 Rules Every Developer Wants You to Follow

Follow these rules to improve the development process and ensure completed projects match your vision. As a bonus, your developer will look forward to (and maybe even love) working with you.

05/26/2012
Google Pushes First Penguin Algorithm Update

Google Pushes First Penguin Algorithm Update

No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update to its recent webspam-fighting Penguin algorithm. Google’s Matt Cutts announced the news a short time ago on Twitter, calling it a “data refresh” that impacts le...

05/25/2012
10 Myths That Scare SEOs But Shouldn't - Whiteboard Friday

10 Myths That Scare SEOs But Shouldn't - Whiteboard Friday

In this week's Whiteboard Friday, we'll be tackling some SEO myths that might scare you but shouldn't. From keyword density to reciprocal linking, lets set the record straight about some of the myths out there.

7 Achievable Steps For Great SEO After The Penguin Update
05/24/2012
7 Achievable Steps For Great SEO After The Penguin Update

7 Achievable Steps For Great SEO After The Penguin Update

The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don't care what color your hat is, ...

05/24/2012
Updated for 2012: The Beginner's Guide to SEO

Updated for 2012: The Beginner's Guide to SEO

SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have adva...

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